Social Media Manager

Peaksware Holdings, LLC

Social Media Manager at TrainHeroic responsible for enhancing online presence and content creation. Collaborating with marketing teams to engage audience and evaluate strategies effectively.

Posted 5/29/2026full-timeLouisville • Colorado • 🇺🇸 United StatesMid-LevelSenior💰 $58,477 - $97,461 per yearWebsite

About the role

Key responsibilities & impact

Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
Generate creative scripting and storyboarding to produce high-value content.
Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
Manage our content calendar and post to social channels daily.
Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
Stay up to date on changes, trends, and best practices across social media platforms.
Identify opportunities to engage with potential customers.
Drive organic engagement and traffic to our marketing website.
Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
Monitor all social channels and respond appropriately to customer feedback.
Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
Work closely with other members of the marketing team to bring stories and experiences to life.
Coach and mentor junior team members who are actively involved in social media as part of their role.

Requirements

What you’ll need

A passion for social media marketing and analytics.
Minimum 3 years of social media marketing experience.
Experience using major social media platforms in a business setting.
Excellent writing, editing, and communication skills.
Positive attitude and customer-oriented.
Experience using social media analysis tools.
Experience with social media advertising and brand advocacy programs.
Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.
Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
Experience managing and organizing a robust digital content/asset library.
Deep understanding of strength and conditioning, fitness racing and other hybrid training (desired).
Bachelor's degree in marketing, business, or related field (desired).

Benefits

Comp & perks

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
We offer a 401(K) including a company match.
We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
Access to our onsite Music and Podcast Studio.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media marketingcontent creationvideo editingstoryboardingcopywritingsocial media analyticsdigital asset managementuser-generated contentsocial media advertisingbrand advocacy

Soft Skills

communication skillswriting skillsediting skillscustomer-orientedpositive attitudecoachingmentoring

Certifications

Bachelor's degree in marketingBachelor's degree in business