Digital and Social Media Marketing Manager

Health+Commerce

Digital Marketing Manager developing, activating, and measuring multi-channel digital and social media for healthcare clients. Collaborating with teams to drive campaign success and client objectives.

Posted 6/5/2026full-timeCalifornia, Colorado, Illinois, Montana, New York, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
Developing a strong understanding of client goals and objectives, target audiences, and business drivers
Translating market research, performance data, and industry trends/best practices into meaningful insights and strategic recommendations for B2B/B2C lead generation, demand generation, and brand-building digital marketing programs
Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, copywriters etc.) for more complex projects
Collaborating effectively with marketing, public relations, and creative services colleagues
Measuring and analyzing campaign performance and leveraging insights for campaign optimization
Managing projects from inception through execution, mapping steps, aligning resources, and elevating roadblocks as necessary to ensure on-strategy, on-time, on-budget delivery
Confidently presenting digital marketing plans and progress updates to clients
Lending digital marketing expertise and creative ideas to new business brainstorms and pitch planning
Mentoring early-career digital marketing teammates
Provide strategic counsel and technical guidance to colleagues and clients.

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Communications or related field
5-7 years of previous work experience in digital and social media marketing
3+ years of experience in marketing for healthcare businesses (medtech, biotech, or digital health, agency experience preferred)
Mastery of digital marketing strategy and content creation best practices and passion for exploring evolving trends and opportunities to support client objectives
Familiarity with execution of paid digital campaigns (including paid search, paid social, digital display, and native advertising), search engine optimization, email campaigns, and influencer engagement programs
Familiarity with the business applications of a wide variety of social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok and more
Strong short-form copywriting skills, with ability to flex style to reflect the client’s brand voice and meet the needs of a variety of audiences (investors, physicians, patients, general public etc.)
An eye for great design, understanding of basic design principles, and ability to effectively work with creative partners
Excellent problem-solving skills and attention to detail
Ability to form strategic recommendations and program optimizations based on data, industry trends, and best practices
Record of success effectively managing time, budget trackers, and project work plans to ensure deadlines are met
Ability to clearly communicate ideas and project updates to colleagues and clients
Demonstrated success managing B2B and/or B2C digital and social media
Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
Flexibility, self-motivation and record of success working in deadline-driven environment
Proficiency in Microsoft Office applications

Benefits

Comp & perks

flexibility
benefits
development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketing strategycontent creationpaid digital campaignssearch engine optimizationemail campaignsinfluencer engagementshort-form copywritingdata analysisproject managementcampaign optimization

Soft Skills

problem-solvingattention to detailstrategic recommendationscommunicationflexibilityself-motivationcollaborationmentoringcreativityagility