Health+Commerce

Digital Marketing

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
• Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
• Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
• Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
• Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
• Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency
• Drive campaign website/landing page development projects, with support from creative and web development professionals
• Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
• Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
• Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

Digital Marketing Director – Contract

Social Media Manager

• Conduct research on clients, prospects, and the medtech/biotech industry to build knowledge base and offer insights to teams
• Monitor social media platforms to identify relevant conversations, trends and themes; provide reports that capture findings and elevate timely commentary to the marketing team
• Assist in creating and organizing monthly content calendars for agency and/or client social media programs
• Collaborate with creative professionals to develop social media content
• Schedule and monitor social media content using social media publishing software and/or native platforms
• Leverage agency dashboards to track social and digital marketing program performance, identify trends, and suggest opportunities for optimization
• Participate in quality control process to ensure accuracy of the execution of digital and social media marketing programs
• Prepare professional communications (e.g. agency updates on digital platform or policy changes, under direction of manager)
• Assist in development and execution of agency email marketing initiatives)
• Communicate with the team; listen, participate and actively contribute to meetings and projects
• Assist H+C integrated marketing communications team with other projects as assigned

Internship, Digital and Social Media Marketing

• Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
• Developing a strong understanding of client goals and objectives, target audiences, and business drivers
• Translating market research, performance data, and industry trends/best practices into meaningful insights and strategic recommendations for B2B/B2C lead generation, demand generation, and brand-building digital marketing programs
• Developing and executing multi-channel digital marketing plans that stand alone or are part of larger, integrated marketing communications plans developed collaboratively with public relations and marketing colleagues across the agency
• Driving content creation for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
• Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, copywriters etc.) for more complex projects
• Collaborating effectively with marketing, public relations, and creative services colleagues
• Measuring and analyzing campaign performance and leveraging insights for campaign optimization
• Managing projects from inception through execution, mapping steps, aligning resources, and elevating roadblocks as necessary to ensure on-strategy, on-time, on-budget delivery
• Confidently presenting digital marketing plans and progress updates to clients
• Lending digital marketing expertise and creative ideas to new business brainstorms and pitch planning
• Mentoring early-career digital marketing teammates
• Provide strategic counsel and technical guidance to colleagues and clients.

Digital and Social Media Marketing Manager

Marketing

• Staying current on the ever-evolving digital and social media marketing landscape and providing updates on emerging trends to internal teams and clients
• Developing a strong understanding of client goals and objectives, target audiences, and business drivers
• Conducting social media audits and competitive research
• Preparing tailored, strategic recommendations for paid and organic digital and social media marketing programs, based on research findings, metrics, and industry trends/best practices
• Creating compelling content for a variety of channels, from social media and digital ad platforms to emails, corporate websites and landing pages
• Researching and identifying online influencers
• Collaborating across the agency on the development of smart, integrated plans and campaigns
• Using DIY software to create simple imagery, motion graphics and videos, and managing creative partners (graphic designers, animators, web developers, etc.) for more complex projects
• Measuring and analyzing campaign performance and leveraging insights for content optimization
• Managing projects to ensure on-brief and on-time delivery

Digital and Social Marketing Specialist

Account Executive

• Coordinate team and drive tactical projects from conception to completion; managing timelines, budgets and client deliverables
• Maintain and increase knowledge of clients and the industry, including trends and issues that may affect clients, their competitors and stakeholders
• Write professional, error-free core communications materials aligned with client strategy, including press releases, key messages, Q&A’s, social media content
• Actively participate in client calls, leading discussion on projects and areas of responsibility
• Work with team to develop recommendations and presentations for clients
• Develop media pitches and other media materials and pitch stories to reporters/outlets
• Gain and maintain knowledge of the media landscape, including reporters and outlets important to H+C clients and the broader industry
• Work with teams on new business pitches, developing research and insights
• Develop budgets and timelines; learn about budget management, billing and agency operations
• Coach and mentor Account Coordinators; provide constructive feedback when appropriate

Account Manager

• Conduct research on clients, prospects, and industry to build knowledge base and offer insights to teams
• Develop and maintain working level understanding of clients and industry, their company cultures, products/services and strategic communications plans
• Monitor media to create informative reports on coverage and conversations relevant to clients
• Learn and excel at media tools (e.g., Muck Rack, Business Wire, Canva, iStock, etc.)
• Build and maintain media lists
• Prepare client-facing communications (e.g., reporter backgrounders, coverage reports, etc.)
• Listen and actively contribute to meetings and projects
• Assist team with client and agency projects
• Maintain client accounts
• Help manage account budgets
• Prepare account service related documents (e.g. meeting agendas and recaps, proposals, other client communications and correspondence)
• Create and/or provide feedback and maintain project estimates and trackers