Health+Commerce

Digital Marketing

• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
• Develop and execute multi-channel marketing plans aligned to client business objectives
• Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization
• Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate
• Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
• Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizaing to drive efficiency
• Drive campaign website/landing page development projects, with support from creative and web development professionals
• Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
• Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
• Provide strategic marketing counsel and technical guidance to colleagues and clients
• Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication

Digital Marketing Director