Digital Marketing Director – Contract

Health+Commerce

Contract Digital Advertising Director at Health+Commerce, focusing on multi-channel marketing for medtech and biotech clients. Leading campaign strategy and team collaboration while providing strategic counsel.

Posted 6/5/2026contractRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency
Drive campaign website/landing page development projects, with support from creative and web development professionals
Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.

Requirements

What you’ll need

Bachelor’s degree in marketing or related field
7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
5+ years of experience working in an agency setting is required
Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
Familiarity with CRM and marketing automation products
Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
Flexibility, self-motivation and record of success working in deadline-driven environment
Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
Experience leading and developing small teams
Competency with Microsoft Office and Google Suite software

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingintegrated marketing strategiescampaign optimizationaudience insightsbrand strategy frameworksmarket researchstrategic marketing principlescompliant campaignsmulti-channel marketinglead generation

Soft Skills

strategic counselcommunicationteam leadershipflexibilityself-motivationagilitycollaborationproblem-solvingpresentation skillsdeadline management

Certifications

Bachelor’s degree in marketing