Director, Social Media

National MS Society

Director of Social Media at National MS Society leading the development and implementation of social media strategies and managing a team to engage online communities.

Posted 6/4/2026full-timeRemote • Colorado • 🇺🇸 United StatesLead💰 $90,000 - $110,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the Society’s social media subject matter expert
Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
Lead the research, strategy and execution of expansion into new social media platforms
Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide
Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts
Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact
Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms
Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate
Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts
Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members.

Requirements

What you’ll need

6+ years of social media management experience, including leadership roles with people management and mentorship responsibilities
Deep understanding of social media marketing and expertise leading development and execution of strategies across established and emerging platforms
Must have expertise with Facebook, Instagram, LinkedIn, Reddit, TikTok, YouTube, and X
Strong strategic thinking and planning skills with experience creating and leading execution of integrated multi-channel plans and campaigns
Excellent communication and interpersonal skills
Ability to develop engaging and compelling content that resonates with the target audience
Ability to track performance, analyze social media data, identify areas for improvement, and put insights into action
Experience managing social media advertising budgets
Ongoing learning of the latest trends with the ability to adapt strategies accordingly
Familiarity with tools for project management, scheduling, analytics, and content creation, particularly Asana, SproutSocial, and Google Analytics.

Benefits

Comp & perks

Considerable Paid Time Off Plan
Paid Holidays
401k Retirement Savings Plan with Society match
Commuter Benefit Plan
Comprehensive Health & Welfare benefits including: Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage
Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementsocial media marketingcontent creationdata analysiscampaign strategyperformance trackingaudience engagementbudget managementmulti-channel marketingKPI development

Soft Skills

strategic thinkingleadershipmentorshipcommunicationinterpersonal skillscontent developmentadaptabilityteam managementcollaborationproblem-solving