National MS Society

Events

• Drive revenue growth and meet campaign fundraising goals through strategic engagement of top fundraisers, team captains, local sponsor and donor engagement for the Society’s Endurance Event campaigns
• Serve as the market’s lead fundraiser for assigned campaigns, focusing on high-impact activity that boosts participation, retention, local sponsorship and fundraising totals.
• Customize and implement national strategies to fit local context, aligning with regional objectives and donor trends.
• Partner with the AVP to report on pacing, surface risks, and adjust execution as needed to achieve goals.
• Foster cross-team alignment by coordinating frontline activity, reinforcing shared accountability, and supporting peer fundraisers in execution.
• Use CRM and campaign dashboards to inform decisions, track performance, and continuously improve tactics.

Director of Fundraising – Endurance Events

Social Media Manager

• Serve as the Society’s social media subject matter expert
• Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
• Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
• Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
• Lead the research, strategy and execution of expansion into new social media platforms
• Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
• Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide
• Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
• Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
• Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts
• Use data-driven insights and available audience-intelligence to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact
• Provide regular report-outs to marcomms leadership on social media performance and present to other Society leaders as needed to help inform decision-making with a specific focus on monitoring sentiment and brand conversations across social media platforms
• Stay informed about the latest social media trends, algorithm updates, and platform developments and evolve the Society’s efforts as appropriate
• Manage strategy, execution, reporting, budget, and invoicing for boosted social media posts
• Manage and mentor the social media team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members.

Director, Social Media

• Support volunteer recruitment, onboarding, and scheduling for events; serve as the point of contact for volunteers, providing clear communications to ensure volunteers are well-informed and engaged.
• Provides support for vendor coordination (i.e.: t-shirts, incentives) including but not limited to event supplies management.
• Track inventory and ensure timely delivery and setup of event materials.
• Cultivate, solicit and steward small personal portfolio, where needed
• Supports regional event planning, execution, and volunteer recruitment in partnership with Director and Assistant Director.
• Provides onsite staffing support for market and regional events ensuring a seamless participant experience.
• Develop event materials including but not limited to donor briefings, run of shows, event layouts, and event participant and volunteer lists.
• Work cross-functionally with regional development coordinators to provide support for regional event or cultivation initiatives.
• Collaborate with development coordinators to promote sharing and adherence to standard operating procedures for enhanced team efficiencies.
• Develop standard operating procedures that support team workstreams and provide a consistent execution and donor experience.

Fundraising Coordinator, Community Events

Community Manager

• Plan and deliver a portfolio of in-person programs that meet regional community needs and are inclusive of volunteer engagement.
• Coordinate logistics, scheduling, site selection, speaker/facilitator support, and accessibility accommodations.
• Ensure program content is implemented with fidelity and cultural responsiveness.
• Support volunteer leaders and community partners in program execution.
• Build and maintain relationships with local stakeholders, volunteers, and participants.
• Collaborate with regional Development teams to enhance visibility and reach.
• Partner with Digital Program and Volunteer Engagement colleagues to ensure complementary offerings.
• Track participation, satisfaction, and impact measures for assigned programs.
• Collect community and participant feedback to inform improvements.
• Apply lessons learned to strengthen future program delivery.

Director of Fundraising – Endurance Events

Director, Social Media

Fundraising Coordinator, Community Events

Regional Manager, Community Programs – West