Product Marketing

• Lead the go-to-market strategy and messaging for AI-powered solutions
• Ensure solutions are well-articulated, competitively differentiated, and effectively launched
• Serve as the voice of the customer translating technical features into compelling narratives
• Partner with Product and Revenue Enablement for coordinated launches
• Develop sales tools and train sales and marketing colleagues
• Conduct competitive analysis and market research

Senior Manager, Product Marketing

• A unified go-to-market strategy for the enterprise platform
• A differentiated market presence for Instacart's enterprise solutions
• A high-performing, respected product marketing team
• A sales pipeline meaningfully moved by marketing
• A global market entry foundation with regional strategies

Director, Enterprise Product Marketing

• Define and lead the AI-powered GTM productivity roadmap
• Partner with Product and Engineering to build, implement, and scale AI-enabled workflows
• Architect and optimize end-to-end GTM workflows
• Own the strategy and continuous improvement of core GTM systems
• Establish governance frameworks supporting data integrity and efficient revenue recognition
• Oversee deal operations such as deal desk processes and approval workflows
• Lead and develop a high-performing team while driving alignment across various departments

Director, GTM Productivity

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Support the design and execution of pilot programs aimed at improving quality, increasing order volume, reducing costs, and enhancing in-store workflows for our retail partners.
• Collaborate with Product, Retail, and Data Science teams to test, validate, and help scale successful operational innovations across our network of launched stores.
• Contribute to the development of strategic frameworks used to identify and evaluate new growth opportunities and address operational process gaps.
• Track the impact of initiatives against established KPIs, help synthesize results, and support reporting to leadership and cross-functional stakeholders.
• Champion a culture of continuous improvement and data-driven experimentation within the team and broader organization.
• Travel to support on-the-ground observations and experimentation, working directly in stores to understand operations and provide hands-on support in rolling out initiatives.

Senior Associate, Retail Go-To-Market Operations – Growth & Innovation

• Coordinate day-to-day operations across multiple user acquisition programs, ensuring vendor schedules, field team logistics, and store-level activation plans stay on track across a portfolio of concurrent launches.
• Track program performance using operational data, diagnose where results are falling short of targets, and work with program managers to course-correct quickly.
• Manage vendor and contractor relationships, including scheduling coordination, onboarding support, invoice tracking, and performance accountability.
• Get close to the work by spending time in stores alongside field teams, observing what's actually happening on the ground and bringing back the insights that make our programs better.
• Contribute to the design and iteration of new growth programs for early-stage stores.

Senior Associate, Retail Go-To-Market Operations – Launch Success, Retailer Enablement

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

• Reporting to the Commercialization Leader, OnePay, the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program.
• Translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans.
• Ensure campaign readiness across channels and touchpoints.
• Manage strategic planning processes to support critical prioritization and execution of marketing initiatives.
• Drive key strategies across the finish line, partnering with client and cross-functional teams.
• Develop strong business cases that influence key stakeholders and drive portfolio financial performance.
• Lead development and evolution of the program value proposition.

VP, OnePay Partner – Product Marketing

• Program Tracking & Status Reporting: Own and maintain trackers, dashboards, and weekly status updates across active sales plays. Surface blockers, milestones, and progress to program leads and senior stakeholders in a clear, consistent format.
• Cross-Functional Coordination: Schedule and facilitate syncs across Sales, Marketing, Enablement, Product, and Operations. Follow up on action items and help keep multiple work streams aligned and on track throughout the play lifecycle.
• Sales Play Documentation: Draft, organize, and maintain play briefs, playbooks, and process documents. Translate strategy discussions and stakeholder inputs into clear written assets that sales teams can act on.
• Data Analysis & Insights: Pull and analyze data to help evaluate play performance against KPIs. Prepare concise summaries and visualizations that inform go/no-go decisions and continuous improvement efforts.
• Sales Play Development Support: Assist in the design and scoping of new sales plays by researching customer segments, competitive positioning, and product alignment. Help the team move from idea to a structured, executable play.
• Sales Enablement Collaboration: Partner with the Enablement team to help build out training materials, talk tracks, and resources that equip the sales org to execute plays with confidence.

Go-to-market Analyst Intern

• The Associate Product Manager, Animal Health drives strategy, growth and market presence of ICU Medical’s animal and human health products, overseeing on-market portfolio management and supporting new product launches.
• This individual is able to translate veterinary and animal care product features into clear, value-driven messaging for veterinary professionals, distributors, and animal health stakeholders.
• The ideal candidate is a proactive, strategic thinker with strong analytical, communication, and collaboration skills, capable of balancing tactical execution with long-term strategy.

Associate Product Marketing Manager – Animal Health

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth
• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility
• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences
• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience
• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy
• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications
• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

• Establish an always-on competitive intel motion with regular updates to battlecards and talk tracks based on what’s changing in the market and what teams are hearing in calls.
• Build a win/loss + voice of customer loop that turns insights into improvements across messaging, sales process, and product strategy.
• Create and deliver internal sales enablement trainings, and represent Front externally at webinars and trade show sessions for solution-specific content.
• Scale and maintain core go-to-market assets (pitch deck, one-pagers, talk tracks) so they stay current and aligned to our strategic narrative.
• Serve as a vertical and persona SME and maintain narratives (workflows, proof points, objections) so Growth and Sales can utilize them across outbound and events.
• Turn integrations into a growth lever by sharpening integration messaging, upgrading key pages, and shipping reusable partner-ready assets.
• Partner with Solutions Engineering to ship a steady cadence of demo videos and talk tracks to support Marketing and Sales.

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