Product Marketing

• Lead strategic thinking on both fronts: brand platform (positioning, narrative, category, ambition) and go-to-market product strategy (GTM, product positioning, value messaging)
• Build and advocate Conta Simples’ positioning strategy: by segment, by product, and by market moment
• Translate strategic ambition into actionable direction for the execution team (Brand Creative Lead, Design Lead, Comms Lead). Deliver the rationale that supports the craft, not a vague brief
• Run audience, market and competitor research, and turn findings into brand and GTM decisions
• Act as the strategic bridge between brand, product and sales: the seller-facing narrative, the argument that opens accounts — the winning pitch will be born from your thinking
• Define hypotheses, metrics and interpretation for every strategic move, and close the loop
• Operate and refine the AI strategy stack as a system of thinking
• Act as the strategic craft partner to the Head of Brand

Brand Strategist, Product Marketing

• Acompanhar os primeiros passos do cliente no sistema, garantindo o bom uso do nosso serviço de acordo com nossos critérios de sucesso
• Orientar e acompanhar a adoção e engajamento dos clientes até a conquista do primeiro valor, garantindo que eles usem 100% das funcionalidades essenciais para seu negócio de acordo com o objetivo estabelecido junto ao cliente
• Demonstrar excelente conhecimento do produto para orientar as boas práticas de uso de acordo com o segmento do cliente
• Realizar reuniões ativas e reativas durante a fase de implementação do produto realizando um alinhamento sobre das informações passadas de Vendas para CS
• Prevenir cancelamentos de novos clientes com uma implementação encantadora que garanta engajamento com o sistema
• Realizar a gestão de sua carteira de clientes de forma organizada seguindo a cadência e processos da área
• Prestar suporte aos clientes de sua carteira garantindo que o primeiro valor será atingido com sucesso
• Criar e atualizar e materiais para apresentação dos treinamentos usando o pacote office e/ou g-suite e também auxiliar na atualização de playbooks da área
• Criar planos de sucesso de implementação, definindo objetivo, prazos e responsáveis para cada ação do plano
• Trabalhar em parceria com time de Vendas, Gerência de Contas, Atendimento, Produto/Desenvolvimento, Marketing e Financeiro
• Construir uma relação positiva com o cliente e todos os usuários parceiros
• Monitorar e analisar periodicamente indicadores e métricas de desempenho de clientes focados na implementação
• Realizar tratativas de inadimplência e cancelamento caso sejam realizadas durante processo de implementação
• Atualizar números de contatos, conversão de etapas de implementação, milestones e etc. de sua carteira
• Atender clientes via chat e telefone com sorriso na voz
• Participar de projetos com outras áreas do CS (atendimento, gerência de sucesso e customização) para desenvolvimento individual e coletivo, visando melhorar os resultados da área de CS
• Participar de rituais da área como reuniões de feedback, passagem de bastão, semanais e diárias

Analista de Implementação, Analista de Onboarding

• Conduzir processos de lançamento de produtos e funcionalidades de forma autônoma, gerenciando cronogramas, dependências entre áreas e cultura de testes.
• Estruturar e analisar feedbacks qualitativos e quantitativos dos times comerciais, transformando-os em insumos acionáveis com recomendações claras para times de Produto.
• Desenvolver e atualizar materiais de oferta com consistência e visão estratégica, incluindo posicionamento, diferenciais e mensagens-chave.
• Construir e realizar treinamentos para diferentes times de Revenue.
• Conduzir análises de mercado e concorrência com profundidade, gerando insights relevantes e recomendações práticas.
• Monitorar resultados de testes e iniciativas de GTM, propondo ajustes de rota com base em dados e aprendizados.
• Apoiar a construção e manutenção de rituais, indicadores e documentações estratégicas da área.
• Atuar como ponto de contato com áreas parceiras (Produto, Revenue, etc.), facilitando alinhamentos e garantindo execução colaborativa.

Analista de Go-to-Market Pleno

• Designing the process and executing the GTM (Go-to-Market) plan for the South/Southeast region for short-, medium- and long-term horizons, influencing the various co-responsible areas on the topic
• Managing and governing performance KPIs for indirect/Key Account and OL operations from a regional perspective, and supporting/connecting to the development and monitoring of action plans to evolve the channel with related areas (channel trade, RGM, commercial, etc.)
• Monitoring customer satisfaction and generating insights for improvement
• Ownership of administrative matters: contracts, contract terminations, discussions on commercial policies, targets, etc.

GTM Planning and Execution Manager

• End-to-end management of the credit portfolio, overseeing the entire customer journey — from the credit funnel to collections;
• Define and update credit policies to ensure portfolio health;
• Monitor and analyze production, efficiency, delinquency, and recovery metrics with a focus on profitability;
• Establish and mature collection metrics and KPIs that are currently at an early stage;
• Automate processes and improve data accessibility to enable faster, more consistent analyses;
• Collaborate with IT, Modeling, CRM, Marketing, and Product teams to execute strategies;
• Conduct benchmarking and propose solutions to advance credit and collection practices;
• Organize team processes and routines, ensuring prioritization and operational efficiency.

Credit Risk Coordinator, Portfolio and MIS

• Define go-to-market strategies for launches of new products, features and improvements.
• Build positioning, messaging and narratives aligned with different customer profiles, segments and channels.
• Lead and execute product communications, both internal (Construct IN team) and external (customers and the market).
• Monitor squads' roadmaps and support launch planning.
• Collaborate with squad PMs on naming and pricing of features.
• Participate in product training and launches alongside PMs, and contribute to the creation of enablement materials.
• Connect Product with CS, Sales, Support and Marketing to ensure consistent messaging and strategy.
• Plan and produce materials that support the commercial journey (proposals, guides, pre/post-demo content, emails, videos, etc.).
• Contribute to structuring the company's brand architecture and how the product is presented to the market (website, presentations, and institutional channels).
• Ensure all product materials are up to date and reflect product positioning and product evolution (website, presentations, etc.).
• Organize and improve customer communication processes and channels (email, WhatsApp, in-app notifications, etc.).
• Track competitors, trends and industry pain points to inform the company's strategy.

Product Marketing Manager

• Analyze information extracted from various sources (ERP systems, databases, spreadsheets, etc.) to create and prepare reports.
• Perform financial and performance analyses, including forecasts, budgets, PDD (provision for doubtful debts), bank and operational expenses.
• Build, monitor and refine KPIs and analytical models to support executive strategic decision-making.
• Develop advanced executive dashboards in Power BI for business monitoring.
• Manipulate and prepare datasets using Python, creating automations, statistical models and advanced analyses.
• Produce studies, presentations and executive dashboards with clear, business-oriented insights.
• Analyze results and propose improvements to processes, costs, commercial and operational performance.
• Work in an investigative, data-driven manner, ensuring data quality, analytical accuracy and clear communication with stakeholders.

Senior Management Information Analyst

• Purchase and operate the company’s paid media, primarily on Google Ads and Meta Ads;
• Define strategies and tactical plans to drive results;
• Optimize processes based on data from Google Analytics, Firebase, AppsFlyer/Adjust and/or clients’ databases;
• Analyze and interpret media performance data to develop insights and continuous improvements;
• Build and maintain communication and relationships with clients and vendors;
• Propose solutions using new ad formats and media channels for our clients;
• Ensure best practices and proper functioning of media campaigns;
• Be available to resolve technical questions and assist with specific media-related requests;
• Demonstrate value to the client through results presentations and action plans;
• Develop and implement A/B tests to optimize media campaigns and user conversion;
• Train and upskill the team in new media practices and tools;
• Stay up to date on market trends and innovations in marketing.

Programmatic Media Specialist – GMP

• Estruturação do processo e execução do plano de GTM (Go-to-market) da regional Sul/Sudeste, para curto, médio e longo prazo, influenciando as diversas áreas corresponsáveis sobre o tema
• Gerenciamento e governança dos KPIs de performance das operações do indireto/Key Account e OL sob a perspectiva regional e suporte/conexão à construção e acompanhamento dos planos de ação para evolução do canal com áreas correlatas (trade canal, RGM, comercial, etc)
• Acompanhamento da satisfação dos clientes e geração de insights para evolução
• Ownership dos temas burocráticos: contratos, distrato, discussões sobre políticas comerciais, metas e etc.

Gerente de Planejamento e Execução – GTM

• Develop and execute regional digital go-to-market strategies to accelerate customer acquisition, retention, engagement, and revenue growth.
• Own and manage key commercial levers for the digital channel, including revenue growth, profitability, pricing inputs, cost discipline, and conversion performance.
• Establish a clear regional digital roadmap aligned with global strategy and tailored to local customer needs, regulatory environments, and market conditions.
• Design and execute omnichannel customer acquisition and retention strategies, leveraging digital-first and assisted digital journeys.
• Lead customer and market preference assessments to identify growth opportunities and provide clear product-market fit insights to global product teams.
• Continuously optimize the digital funnel using data, experimentation, and performance analytics to improve acquisition, activation, and lifetime value.
• Partner closely with regional Retail leadership and collaborate across marketing, product, technology, operations, risk, finance, compliance, and legal to ensure integrated execution.
• Work with Compliance, Privacy, Legal, and Risk teams to manage regulatory considerations and relationships, ensuring digital initiatives are compliant and scalable.
• Lead and influence cross-functional teams to deliver against growth targets and strategic priorities.
• Lead and develop the regional digital organization, including hiring, onboarding, performance management, and capability building.
• Foster a culture of accountability, innovation, and customer-centricity while enabling teams to execute against strategic initiatives at pace.
• Act as a thought leader and change agent for digital growth within the region.
• Support the formation and execution of strategic partnerships with regulators, ecosystem partners, and growth enablers to unlock market entry and expansion opportunities.
• Contribute to execution of market entry and scaling strategies, ensuring smooth implementation and sustainable growth.

Director, LACA Digital GTM

• Administer, configure, and optimize GTM and business applications, including HubSpot, Clay, Instantly, Maildoso, Zoom, Octave, and AI tools.
• Build and manage workflows in Clay for account research, enrichment, prospecting, CRM updates, and campaign personalization.
• Support HubSpot administration, including data hygiene, segmentation, workflows, imports, exports, and reporting.
• Translate business requirements into automated workflows, system configurations, and scalable processes.
• Support outbound campaign operations using GTM tools and email platforms.
• Manage and optimize email sending infrastructure, including inbox setup, account warm-up, and deliverability best practices.
• Develop workflows that connect marketing and sales activities across systems (CRM, campaigns, events, engagement data).
• Support AI-driven workflows for research, personalization, and operational productivity.
• Evaluate, configure, and implement third-party applications, ensuring proper usage and adoption.
• Troubleshoot issues related to workflows, integrations, systems, and data quality.
• Create documentation and SOPs to ensure maintainability and process standardization.
• Serve as a hands-on partner to stakeholders, helping translate business needs into technical solutions.

Marketing & Sales Automation Specialist – GTM, Clay

• Conduct quantitative and qualitative market analyses, including emerging trends, competitors, customer behavior, and metrics such as adoption rates, churn, trial-to-paid conversion, and industry benchmarks (e.g., growth of the electronic signature subscription market).
• Define the ICP (Ideal Customer Profile), map the customer journey, and identify friction points or opportunities to optimize retention and satisfaction.
• Develop strategic positioning frameworks and value propositions, translating complex technical features (such as APIs and integrations) into tangible, measurable benefits.
• Lead product launch planning and execution, coordinating timelines, resources, and success metrics to maximize impact.
• Use data analysis tools to extract actionable insights and propose strategic adjustments aligned with business objectives.
• Map direct and indirect competitors, analyzing pricing strategies, positioning, market gaps, and disruptive threats.
• Collaborate with product, sales, and customer success teams to align on revenue, adoption, and expansion goals, fostering cross-functional synergies.
• Act as the “voice of the customer” in product planning, prioritizing features based on feedback and usage data to drive innovation.
• Conduct customer interviews and research to identify churn drivers, upsell opportunities, and qualitative insights that inform continuous improvements.
• Manage internal product communications, including training, updates, and enablement materials for sales and support teams, ensuring message consistency.
• Lead internal and external stakeholder management, aligning expectations, facilitating cross-functional meetings, and resolving conflicts.

Product Marketing Specialist, PMM

• Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio
• Support and help evolve our Shopper Voice and Customer Advocacy research programs
• Bring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiences
• Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans
• Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Define positioning and messaging for your products grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Treat everything as a test. Whether you're launching something new or optimizing something existing, you should always be designing for learning, monitoring results, and iterating based on what the data tells you
• Work closely with Product Managers and Marketing Communications on every product you touch. These are your primary partners for testing, launching, and improving
• Navigate across Product, Engineering, Data, Design, and Marketing to move work forward
• Adapt priorities quickly as business needs shift
• Contribute to team documentation so insights and learnings can be shared cross-teams

Product Marketing Associate

• Realizar gestão de projetos ou processos, follow-up de atividades, desejável experiência com Países Latinos.
• Elaboração de relatórios, apresentações e workshops.
• Análise de dados, projetos e processos de treinamento e dos Top 7 Markets.
• Elaboração de informes semestrais e suporte ativo aos países da América Latina.
• Experiência em design, gerenciamento e análise de KPIs em ambientes de treinamento.
• Administração de plataformas de aprendizado (Confirmação de inscritos e acompanhamento de mudanças de participantes, envio de convites e lembretes aos participantes, acompanhamento das sessões e suporte durante os treinamentos, controle de presença).
• Realizar comunicados e design de boletins informativos internos, revisão de conteúdos para importadores (PPTX, PDF).
• Manusear ferramentas de design gráfico e de comunicação (Newsletter Mensal)

Analista de Treinamento, LAM

• Design and deploy a lead scoring model using high-intent product, behavioral, and firmographic signals — working from data in Redshift, Salesforce, Gong, and Clay.
• Build and maintain lead routing and distribution logic across inbound and outbound channels using LeanData and Salesforce, including guardrails, alerting, and monitoring.
• Automate recurring analytical workflows — distribution checks, connect rate diagnostics, closed-loss tagging, resting period analysis — so they run without manual intervention.
• Use AI tools (Claude, Gong transcript analysis, NLP pipelines) to extract signal from sales interactions at scale and surface actionable insights to Sales leadership.
• Partner with Sales, Marketing, and RevOps to define ICP, improve lead quality, and translate analytical output into operational and strategic decisions.
• Build and maintain the knowledge infrastructure (routing logic documentation, signal dictionaries, model documentation) so the team's work is institutional, not individual.

Senior Analyst, GTM Intelligence

• Manutenção e aprimoramento contínuo de relatórios existentes, garantindo precisão e relevância.
• Desenvolvimento de novos relatórios para atender às necessidades específicas das equipes e departamentos.
• Colaboração com as equipes de operações e outros departamentos para entender os requisitos e objetivos de análise.
• Utilização de ferramentas como PowerBI, Pandas e Pentaho Data Integration ou similares, para transformação e integração de dados.
• Elaboração de consultas SQL eficientes para extrair informações relevantes de bancos de dados.
• Documentação detalhada de projetos, incluindo processos de ETL, lógica de relatórios e fontes de dados.

Consultor de MIS – Planejamento

• Validar o Funil de Vendas
• Atendimento ativo aos primeiros leads e clientes
• Criar a primeira régua de e-mails para onboarding
• Traduzir as dificuldades dos usuários em requisitos claros para o time de tecnologia
• Trabalhar com canais de aquisição para testar propostas de valor
• Documentar o Perfil de Cliente Ideal (ICP)

Analista de Marketing Sênior – Lançamento, Go-to-Market

• Serve as a technical and strategic reference in Product Marketing, influencing and raising the level of other PMMs;
• Mentor and develop other PMMs, improving the quality of deliverables;
• Define best practices, frameworks and standards of excellence for GTM, positioning and narrative;
• Conduct in-depth telecommunications market studies, including competitive analysis, trends, consumer behavior and national and international benchmarks;
• Generate actionable insights from these studies to support product decisions, offerings and commercial strategy;
• Translate product attributes into clear benefits;
• Define positioning and value proposition;
• Structure the offer portfolio (plans, pricing, promotions) to maximize acquisition, revenue and competitiveness;
• Design and evolve pricing and packaging strategies;
• Ensure differentiation versus competitors;
• Ensure deep understanding of product economics (CAC, ARPU, margin, payback), enabling sustainable decisions;
• Work alongside the finance team to evaluate business plans (BPs);
• Influence the product roadmap based on data and market opportunities;
• Lead launches with end-to-end ownership (planning → execution → performance);
• Lead go-to-market execution ensuring coherence and consistency across all sales channels;
• Support commercial channels with strategic materials (pitch, sales arguments, offers);
• Monitor KPIs such as ARPU, conversion, penetration, churn and campaign ROI;
• Serve as the focal point for the most complex and strategic topics.

Product Marketing Manager – Consultant

• Define and maintain the product's strategic positioning, ensuring a clear value proposition, consistent messaging by segment, and alignment across branding, campaigns, and commercial messaging;
• Lead the go-to-market strategy for product and feature launches, structuring integrated GTM plans across Product, Marketing, and Revenue, including definition of pricing, packaging, and communication materials;
• Lead discovery processes to identify market opportunities, validate customer needs, and guide the product's strategic roadmap;
• Enable Sales and Customer Success with structured value messaging, strategic materials, and continuous training to increase conversion, expansion, and retention;
• Support inbound marketing campaigns and initiatives in partnership with the marketing team, ensuring message alignment and conversion to revenue.

• Professional responsible for ensuring customers recognize the value of Motz's solutions, supporting Go-to-Market planning for our solutions, and creating and executing a process that enables us to define the 5 Ps of Marketing for each situation.
• Will create and monitor success metrics and produce tracking reports for various levels of the company.
• Will have direct interface with the Marketing, Product, Sales, and Operations teams.
• The mission of this professional is to connect the solutions developed by the company to customer needs, monitoring understanding, engagement, and perceived value throughout the customer journey.

See all jobs on JobTailor

Brand Strategist, Product Marketing

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Product Marketing Manager

Senior Management Information Analyst

Programmatic Media Specialist – GMP

Gerente de Planejamento e Execução – GTM

Director, LACA Digital GTM

Marketing & Sales Automation Specialist – GTM, Clay

Product Marketing Specialist, PMM

Product Marketing Associate

Analista de Treinamento, LAM

Senior Analyst, GTM Intelligence

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Product Marketing Manager – Consultant

Product Marketing Manager

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