Brand Strategist, Product Marketing

Conta Simples

Strategic Brand & Product Marketing strategist at Conta Simples overseeing brand and product strategies. Leading strategic research and bridging brand and sales narratives in the financial technology space.

Posted 6/11/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Lead strategic thinking on both fronts: brand platform (positioning, narrative, category, ambition) and go-to-market product strategy (GTM, product positioning, value messaging)
Build and advocate Conta Simples’ positioning strategy: by segment, by product, and by market moment
Translate strategic ambition into actionable direction for the execution team (Brand Creative Lead, Design Lead, Comms Lead). Deliver the rationale that supports the craft, not a vague brief
Run audience, market and competitor research, and turn findings into brand and GTM decisions
Act as the strategic bridge between brand, product and sales: the seller-facing narrative, the argument that opens accounts — the winning pitch will be born from your thinking
Define hypotheses, metrics and interpretation for every strategic move, and close the loop
Operate and refine the AI strategy stack as a system of thinking
Act as the strategic craft partner to the Head of Brand

Requirements

What you’ll need

Extensive experience combining brand strategy and product marketing / product strategy — ideally with real, hands-on experience on both sides, not only one
A mixed agency + in-house background is the ideal scenario
Track record of positioning and GTM initiatives that were executed and moved metrics (with a practical case to defend)
Experience in fintech, B2B digital products or financial markets is a relevant differential
Brand thinking: positioning, narrative architecture, category strategy, long-term brand building
Product and GTM thinking: segmentation, product positioning, value messaging, adoption metrics
Research capability (audience, market, competition) and ability to turn insight into decisions
Strong writing and presentation skills: strategic rationale that convinces on paper and live
Experience operating generative AI as a thinking tool
Business acumen: understands the engine, sales cycle and product before opining

Benefits

Comp & perks

🏥 Nationwide health plan with no monthly premium or copay for our #Simplers and up to 2 legal dependents
🦷 Nationwide dental plan with no monthly premium or copay for our #Simplers and up to 2 legal dependents
🍕 Flex food credit on the iFood Benefits card
💻 Mobility allowance on the iFood Benefits card
💪 Wellhub — extends to legal dependents (children and spouses)
🎂 Birthday off (to enjoy your day with loved ones!)
📚 Partnerships with educational institutions
🧠 Zenklub (mental health) — mental health platform offering 4 free therapy sessions per month for every Simpler
🔒 Life insurance
👶 Extended parental leave (180 days maternity and 45 days paternity), also valid for adoptive mothers and fathers with the same rules as non-adoptive parents
🎒 Childcare allowance — for children up to 1 year old
✈️ Onhappy (travel) — travel benefit with exclusive discounts on hotels, flights and experiences to help you travel better
🐾 Guapeco (pet health) — pet healthcare partnership with special conditions on an individual subscription model

ATS Keywords

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Hard Skills & Tools

brand strategyproduct marketingproduct strategypositioninggo-to-market (GTM)value messagingsegmentationadoption metricsaudience researchmarket research

Soft Skills

strategic thinkingwriting skillspresentation skillscommunicationbusiness acumeninsight interpretationcollaborationadvocacycraft partnershipdecision-making