Conta Simples

Content Manager

• Create and maintain the Communication Playbook and Editorial Calendar, ensuring the brand voice remains consistent while being adapted to the nuances of each platform.
• Execute strategic monitoring (listening and responding), turning conversations into product insights and real-time engagement opportunities.
• Implement and manage the Social Selling initiative, using social networks as a support tool for the sales team and for demand generation.
• Create, monitor, and manage UTMs for conversion tracking; prepare weekly and monthly reports focused on business KPIs (not just vanity metrics).
• Serve as AI Champion, exploring tools, automations, and bots to optimize content production and the efficiency of social media support.
• Monitor competitors’ movements and anticipate potential reputation crises, establishing rapid-response workflows.
• Lead cross-functional collaboration, holding weekly rituals with Sales and monthly meetings with Customer Service to align communication with operational needs.

Senior Content Strategist

Brand Designer

• Execute brand concepts internally: creative concepts, copy, naming, message system, and campaign tactics — from concept to final asset
• Operate and refine the discipline’s AI stack
• Partner with Designers on craft: mutual reviews, shared standards, and direct critique
• Oversee external vendors and creative freelancers — briefing, timelines, quality, delivery
• Apply a structural filter to the team’s materials
• Contribute to launch briefings in partnership with the Product Strategist — not as the strategist, but as the executor who knows what needs to be known beforehand

Senior Content Strategist

Creative Brand Specialist