Conta Simples

Product Marketing

• Lead strategic thinking on both fronts: brand platform (positioning, narrative, category, ambition) and go-to-market product strategy (GTM, product positioning, value messaging)
• Build and advocate Conta Simples’ positioning strategy: by segment, by product, and by market moment
• Translate strategic ambition into actionable direction for the execution team (Brand Creative Lead, Design Lead, Comms Lead). Deliver the rationale that supports the craft, not a vague brief
• Run audience, market and competitor research, and turn findings into brand and GTM decisions
• Act as the strategic bridge between brand, product and sales: the seller-facing narrative, the argument that opens accounts — the winning pitch will be born from your thinking
• Define hypotheses, metrics and interpretation for every strategic move, and close the loop
• Operate and refine the AI strategy stack as a system of thinking
• Act as the strategic craft partner to the Head of Brand

Brand Strategist, Product Marketing

Content Manager

• Create and maintain the Communication Playbook and Editorial Calendar, ensuring the brand voice remains consistent while being adapted to the nuances of each platform.
• Execute strategic monitoring (listening and responding), turning conversations into product insights and real-time engagement opportunities.
• Implement and manage the Social Selling initiative, using social networks as a support tool for the sales team and for demand generation.
• Create, monitor, and manage UTMs for conversion tracking; prepare weekly and monthly reports focused on business KPIs (not just vanity metrics).
• Serve as AI Champion, exploring tools, automations, and bots to optimize content production and the efficiency of social media support.
• Monitor competitors’ movements and anticipate potential reputation crises, establishing rapid-response workflows.
• Lead cross-functional collaboration, holding weekly rituals with Sales and monthly meetings with Customer Service to align communication with operational needs.

Brand Strategist, Product Marketing

Senior Content Strategist