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Product Marketing Coordinator
General MotorsProduct Marketing Coordinator at GM developing and executing strategies for automotive product lines. Collaborating with sales and marketing teams to drive product's market value.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product strategies, including market research, pricing analysis, and go-to-market strategies, while ensuring alignment with cross-functional teams and delivering impactful product launches. Proficient in utilizing advanced Microsoft Office tools to support product communication and leadership presentations.
Highest-signal resume keywords
Product Strategy DevelopmentMarket Research AnalysisGo-to-Market StrategyFluent in English and PortugueseAutomotive Market Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Product PlanningPricing AnalysisSales Performance MonitoringKPI Improvement StrategiesTactical Planning
Soft Skills
CollaborationCommunicationLeadership
Tools & Technologies
Microsoft Office
Certifications & Qualifications
MBA with Focus in Marketing
Industry Keywords
Automotive MarketProduct LaunchCross-Functional CollaborationProduct CommunicationSales Package Development
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series
- Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.)
- Create product communication brief together with Communication team
- Collaborate in the development of long-term strategies along with Product Planning area
- Define tactical market research to get ad-hoc insights from customers.
- Ensure strategies are aligned with the Dealers Product Committee.
- Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD)
- Ensure flawless and impactful launches
- Participate in cross-functional forums for applying product changes: PETs, MCOs workshops, Design Workshops, Infotainment workshops etc
- Participate in global strategies with Product Global Marketing
- Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package
- Lead launch Go-to-Market Strategy
- Support product events together with VSSM, PR and MKT Planning. Building materials for the gates of GVDP VSSM (MVR, MLR, MLA).
- Reflect product updates or needs on PCCRs
- Develop and support TOP leadership presentations
- Support and integrate work with GMSA Product Marketing team
Requirements
What you’ll need- Graduation: Administration, Engineering, Marketing or related
- Postgraduate: MBA with focus Marketing will be a differential
- Languages: Fluent in English and Portuguese (mandatory) / Spanish (desirable)
- Previous Experience in Product, Planning, Marketing or Sales at automotive market
- Microsoft Office advanced knowledge
- Availability to work at São Caetano do Sul plant
- Availability to travel (local and international)
Benefits
Comp & perks- Health insurance
- Professional development opportunities