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B2B Marketing Specialist – Branding, Portfolio, Go-to-Market
SoftysMarketing Specialist developing and executing B2B marketing strategies for Softys, a leading personal care company in Latin America. Focus on brand management, communication, and product development.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing, including brand communication strategy, product development, and portfolio management. Proficient in analyzing market trends and managing cross-functional projects to drive growth and enhance market positioning.
Highest-signal resume keywords
B2B Marketing ExperiencePortfolio ManagementGo-to-Market StrategiesCross-Functional Project LeadershipAdvanced Excel Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BrandingDemand GenerationProduct DevelopmentMarket AnalysisCampaign ManagementCommunications StrategyMarket ResearchCompetitive IntelligenceSocial Media ManagementPerformance Monitoring
Soft Skills
Strategic ThinkingCollaborationCommunicationLeadershipProblem Solving
Tools & Technologies
CRM ToolsMarketing Automation ToolsPowerPointExcel
Industry Keywords
Brand ActivationMarket PositioningCustomer SegmentationTrade MarketingAgency Management
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Develop and implement marketing strategies for the Professional (B2B) business, aligned with the unit's commercial and growth objectives.
- Manage the communications agency and other marketing vendors.
- Plan and execute the brand communication strategy, strengthening its market positioning.
- Develop branding, demand generation, and brand activation campaigns across different customer segments.
- Manage corporate social media channels, especially LinkedIn, and the communication calendar.
- Analyze the market, competitors, trends, and customer behavior to identify business opportunities and differentiation.
- Manage the product portfolio, assessing suitability for channel and customer needs, and identifying opportunities for expansion and gap-filling.
- Understand the particularities of different sales channels (direct customers, franchises, distributors, and retail), proposing appropriate strategies and initiatives for each segment.
- Lead product development and launch projects (Go-to-Market), coordinating with R&D, Quality, Legal, Supply, Trade Marketing, and Commercial teams.
- Develop briefs for packaging, promotional materials, campaigns, and other communication assets.
- Produce support materials for the commercial team, distributors, franchises, and strategic customers.
- Plan and execute marketing activities at events, trade shows, key clients, and strategic partners.
- Monitor performance indicators for campaigns, launches, investments, and marketing initiatives, proposing continuous improvements.
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Advertising/Publicity, Engineering, Economics, or related fields.
- Experience in B2B Marketing.
- Experience in portfolio management, communications, branding, and product development.
- Experience leading cross-functional projects.
- Knowledge of Go-to-Market strategies and product launches.
- Experience managing agencies and vendors.
- Advanced Excel and PowerPoint skills.
- Experience with CRM and marketing automation tools (preferred).
- Knowledge of market research and competitive intelligence (preferred).
Benefits
Comp & perks- Transportation allowance
- Meal allowance
- Health insurance
- Dental insurance
- Total Pass
- Day off in your birthday month