Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Partner closely with brand, influencer and social team to source creative for media channels based on past learnings
• Traffic creative to media agency and QA for correct implementation
• Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)
• Update internal trackers and reporting
• Execute small campaigns within Meta Ads Platform as needed for internal teams
• Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.
• Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.

Paid Media Coordinator

• Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels
• Monitor campaign pacing and performance while supporting ongoing optimizations
• Pull campaign data and develop recurring reports for internal and client-facing use
• Maintain organized tracking documents, budgets, timelines, and campaign deliverables
• Coordinate with media vendors and external partners as needed
• Collaborate with internal account, creative, and strategy teams to support campaign execution and integrated communications initiatives
• Help identify opportunities for audience targeting, optimization, and performance improvement
• Support strategic planning and campaign recommendations across multiple client accounts
• Stay informed on digital advertising trends, platform updates, and emerging media opportunities

Paid Media Associate

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
• Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
• Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
• Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

• Own the execution layer of ATPCO's marketing campaigns — managing the brief-to-launch process, coordinating cross-functional teams, and monitoring campaign performance within HubSpot to deliver clear, actionable insights to product marketing.
• Ensure campaigns are delivered on time, on brand, and measured accurately at the campaign level.
• Collaborate closely with the Lifecycle Marketing Specialist, product marketing, creative, digital, and content teams to drive consistent, high-quality campaign outcomes aligned with company priorities.
• Monitor and analyze campaign performance within HubSpot — tracking opens, clicks, CTAs, conversions, and campaign-level attribution — and provide in-flight and post-campaign optimization recommendations to PMMs.
• Drive strategic decisions on campaign execution processes, PMM brief standards, and campaign performance measurement across the product marketing portfolio.

Senior Campaign Manager

• Managing the day-to-day digital and performance marketing campaigns for Capital One’s U.S. Card digital acquisition channels
• Digital marketing campaign and ad operations management includes launching new ad campaigns, developing test designs, and optimizing active programs
• Supporting channel strategy development and aiding product initiatives across the organization
• Setting up campaign testing, including ad creative, landing page, audience, and channel expansion testing
• Overseeing end-to-end ad operations to launch campaigns error-free and implementing process improvements

Senior Associate, Outbound Marketing Strategy – Operations, Performance Marketing

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
• Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
• Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
• Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
• Use campaign data to spot what is working, what is underperforming, and what needs to change next
• Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
• Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
• Use AI and marketing technology to work smarter, improve output, and create better campaign systems
• Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work

Demand Generation Engineer

• Contribute to the development of comprehensive paid media briefs, aligning cross-functional stakeholders on objectives, channel mix, audiences, creative needs, budget allocation, and measurement framework.
• Support the development of market‑specific media strategies and plans, working closely with external agency partners and internal stakeholders.
• Review regional budget allocations, identifying shifts based on performance trends, seasonality, and business priorities.
• Coordinate regional campaign execution by aligning timelines, deliverables, and launch readiness across internal channel experts and agency partners.
• Review channel plans and campaign setups to ensure alignment with briefs, budgets, and regional priorities before launch.
• Monitor pacing and in-flight performance, flagging risks or gaps and partnering with channel leads and agency teams to implement optimizations.
• Support day-to-day coordination with agency partners, ensuring priorities, timelines, and deliverables stay aligned.
• Help identify risks, bottlenecks, and misalignment, escalating to appropriate leads with clear context.
• Support evaluation of new platform opportunities, betas, and test proposals in collaboration with channel experts.
• Collaborate with Brand, Creative, Retail, B2B, and Analytics teams to align paid media with broader business priorities.
• Align on campaign objectives, measurement approach, and reporting cadence.
• Share insights that inform future launches and marketing initiatives.
• Monitor full-funnel performance across North America, with clear visibility into CAC and incremental impact.
• Translate campaign data into actionable insights and optimization recommendations in partnership with channel leads.
• Support the creation of succinct performance recaps for marketing leadership and cross-functional stakeholders.
• Maintain budgets, spend trackers, and campaign calendars.
• Help improve workflows between global channel leads, agency partners, and regional stakeholders.
• Contribute to scalable processes as regional media investment grows.

• Lead unpaid search engine optimization (SEO) and drive analytics, content strategy, and execution with an external vendor
• Develop and maintain a portfolio of value propositions for business checking and savings products
• Manage the substantiation process to ensure legal and regulatory compliance
• Review creative assets for consistent messaging across channels
• Partner with leads to develop integrated campaign strategies aligned with core value propositions
• Develop cross-channel go-to-market plans for new products and features
• Understand competitor product and messaging strategies to position for market success
• Oversee end-to-end creative development with internal teams and external agencies

Performance Marketing Manager

• Provide vital production support for your account team
• Data analysis and formatting performance reports
• Implement account tasks and optimizations
• Build campaigns and ads
• Participate in internal syncs and client meetings
• Responsible for 2-4 channels (Meta, Snapchat, TikTok, Reddit, Pinterest)

Paid Social Coordinator

• Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms
• Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency
• Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance
• Analyze campaign performance and attribution data to identify trends, gaps, and opportunities
• Translate data into action — making smart, fast adjustments that improve results
• Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment
• Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel
• Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Train analysts on advanced topics
• Manage creation and quality for client services deliverables during the sales process for upsells and new business
• Support Team Leads in the training of new team members
• Provide temporary launch support and contribute to new strategy development for priority clients
• Consistently contribute thought leadership content to the Workshop Digital blog and the industry
• Attend and participate in all meetings/calls with clients
• Communicate independently and effectively with various audiences
• Create and present insightful, meaningful, accurate reports and analysis independently
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate
• Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community
• Share meaningful information that advances the team
• Participate in the interview process
• Lead special projects independently
• Identify new opportunities for clients to meet their business goals
• Independently identify opportunities for potential case studies and coordinate with marketing for case study development
• Lead beta testing for new services and manage beta test for client set
• Develop best practices and training for new services
• Support of client development by assisting with RFPs, presentations, audits, and SOWs
• Respond to requested changes in scope of services with oversight
• Elevate client requests for SOW changes
• Oversee training for new team members
• Consistently identify opportunities to update and expand training content
• QA training content
• Consistently develop original technical training content
• Consistently conduct team trainings including advanced topics to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels
• Strategically build, manage, and optimize client paid digital marketing accounts
• Perform keyword and audience research to optimize accounts and influence creative decisions
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results
• Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future
• Create and prioritize strategies and supporting tactics that embody clients’ business goals
• Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently
• Set up and review Google Analytics (and any other third-party tracking software)
• Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients
• Conduct ongoing tests that drive towards growth and achieving client goals
• Temporarily take on extra client hours to support the team during times of limited bandwidth.

Paid Media Lead

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.
• Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.
• Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.
• Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.
• Identify and validate new demand channels through controlled pilots and data-driven analysis.
• Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards.
• Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis.
• Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring.
• Partner with Events to maximize pipeline impact before, during, and after strategic activations.
• Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles.
• Develop clear attribution models that connect multi-channel activity to sales-qualified pipeline and revenue.
• Create repeatable playbooks and systems that scale as the company grows.

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