Performance Marketing

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth
• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings/calls with clients
• Communicate effectively with various audiences, with support for some clients
• Create and present insightful, meaningful, accurate reports and analyses with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW
• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Management of any concerns or issues from clients when appropriate
• Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support
• Manage beta tests of new services for the client set
• Elevate client requests for SOW changes with some support
• Provide feedback on training content
• Develop basic training content with QA
• Occasionally, conduct basic team training to help develop team expertise
• Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry
• Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support
• Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support
• Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support
• Meet and exceed client expectations and set KPIs with minimal support
• Set up and review Google Analytics (and any other third-party tracking software) with minimal support
• Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support
• Temporarily take on extra client hours to support the team during times of limited bandwidth

Senior Paid Media Analyst

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).
• Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.
• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations.
• Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration.
• Maintain clean account structure and campaign documentation.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Social Specialist

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.

Paid Search Specialist

• Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.
• Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.
• Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.
• Negotiate sponsorship agreements and manage relationships with event organizers, vendors, and external partners.
• Oversee all event logistics, production elements, registrations, and deliverables to ensure seamless attendee and client experience.
• Manage event budgets, contracts, invoices, and financial reporting, ensuring effective stewardship of company resources.
• Develop and deliver post-event reporting, including performance analysis, ROI measurement, and actionable recommendations.

Events & Campaign Marketing Manager

• Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
• Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes.
• Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
• Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
• Coordinate with cross-functional teams to develop impactful strategies/campaigns.

Campaign Manager

• Develop strategies and tactics that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Troubleshoot minor to complicated client issues independently and complex issues with support
• Implement and test new capabilities to enable client growth
• Train new hires on basic and standard concepts
• Provide support for client services deliverables during the sales process for upsells and new business

Paid Media Manager

• Supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions
• Helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making
• Collaborates with stakeholders across Marketing and the broader organization to analyze performance and support audience strategy
• Monitors and analyzes marketing performance data, identifies trends and provides actionable recommendations
• Supports audience segmentation, targeting efforts, and analyzes audience trends and engagement patterns
• Contributes to the development and continuous improvement of scalable marketing frameworks and processes
• Participates in cross-functional initiatives that support organizational goals

Performance Marketer

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Partner closely with brand, influencer and social team to source creative for media channels based on past learnings
• Traffic creative to media agency and QA for correct implementation
• Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)
• Update internal trackers and reporting
• Execute small campaigns within Meta Ads Platform as needed for internal teams
• Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.
• Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.

Paid Media Coordinator

• Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels
• Monitor campaign pacing and performance while supporting ongoing optimizations
• Pull campaign data and develop recurring reports for internal and client-facing use
• Maintain organized tracking documents, budgets, timelines, and campaign deliverables
• Coordinate with media vendors and external partners as needed
• Collaborate with internal account, creative, and strategy teams to support campaign execution and integrated communications initiatives
• Help identify opportunities for audience targeting, optimization, and performance improvement
• Support strategic planning and campaign recommendations across multiple client accounts
• Stay informed on digital advertising trends, platform updates, and emerging media opportunities

Paid Media Associate

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for revenue contribution, efficiency, and ROI.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine, ensuring stronger alignment from awareness through pipeline acceleration and expansion.
• Drive paid and digital demand strategy across channels including LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy, maximizing pipeline impact before, during, and after strategic activations including tradeshows, ecosystem events, partner activations, and flagship moments.
• Build and scale SEO, AEO, and content-driven inbound demand programs that improve discoverability, authority, and qualified pipeline.
• Own web strategy, landing page optimization, and conversion rate improvements to strengthen funnel performance.
• Lead a disciplined growth experimentation approach across channels to improve conversion, efficiency, and pipeline velocity.
• Identify, test, and validate new demand channels through controlled pilots and data-driven analysis.
• Support account-based and sales-led programs that accelerate enterprise deal cycles and improve expansion opportunities.
• Apply AI-enabled workflows to improve campaign execution, audience targeting, personalization, reporting efficiency, and decision-making.
• Develop clear attribution models that connect multi-channel activity directly to pipeline and revenue impact.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner cross-functionally with Sales, RevOps, PMM, and Partnerships to align marketing programs with GTM priorities.
• Own and manage agency relationships across paid media, SEO, web, and digital programs, holding partners accountable to execution quality, experimentation rigor, and business outcomes.
• Over time, help shape and lead future demand-focused resources, including agency partners and potential direct reports.

Performance Marketing jobs in Virginia

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Senior Product Manager, Ads Quality

Senior Paid Media Analyst

Campaign Marketing Manager – Corporate, SLED

Paid Social Specialist

Paid Search Specialist

Events & Campaign Marketing Manager

Campaign Manager

Paid Media Manager

Performance Marketer

Campaign Manager, Ad Ops – Temporary

Growth Marketing Manager, Paid Social, Display

Programmatic Campaign Manager – Temporary

Director, Demand Generation

Paid Media Coordinator

Paid Media Associate

Senior Demand Generation Representative

Director, Demand Generation