Campaign Manager

Sonatype

Integrated Growth Marketing Manager at Sonatype, leading marketing campaigns to drive new logo acquisition and expansion. Combining efforts in branding, sales, analytics, and product marketing to enhance software supply chain security.

Posted 7/7/2026full-timeRemote • Maryland, Virginia • 🇺🇸 United StatesSeniorLeadWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes.
Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
Coordinate with cross-functional teams to develop impactful strategies/campaigns.

Requirements

What you’ll need

8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO
Strong understanding of Google Analytics, Tableau, and other reporting tools.

Benefits

Comp & perks

Parental leave
Diversity and inclusion working groups
Flexible working practices

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Campaign ExecutionPerformance ReportingCreative Brief DevelopmentA/B TestingUser Journey Optimization

Soft Skills

Effective CommunicationDecision-Making ImpactCoordination Skills