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Campaign Manager
SonatypeIntegrated Growth Marketing Manager at Sonatype, leading marketing campaigns to drive new logo acquisition and expansion. Combining efforts in branding, sales, analytics, and product marketing to enhance software supply chain security.
Core Competencies
Role fitUse this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading full-funnel global marketing campaigns, with a strong focus on demand generation, strategic brief development, and cross-functional collaboration. Proficient in utilizing marketing automation, digital content marketing, and analytics tools to optimize campaign performance and achieve business outcomes.
ATS Keywords
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Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead all aspects of strategy, development, execution, and optimization for full-funnel global campaigns - connecting with new users, paid accounts and users, and paid ingests.
- Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes.
- Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc.
- Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets.
- Coordinate with cross-functional teams to develop impactful strategies/campaigns.
Requirements
What you’ll need- 8-10+ years of marketing experience in demand generation role with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company
- Proven ability to work with and impact decision-makers in a fast-paced, matrixed organization with effective capabilities in end-to-end, lifecycle, sales, and marketing initiatives
- Experience generating and stewarding strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and guiding creative A/B testing, etc.
- Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO
- Strong understanding of Google Analytics, Tableau, and other reporting tools.
Benefits
Comp & perks- Parental leave
- Diversity and inclusion working groups
- Flexible working practices