Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights.
• Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop.
• Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program.
• Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution.
• Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met.
• Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth.
• Develop and implement targeting and segmentation strategies with a test and learn mindset.
• Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views.
• Manage content calendar for organic social in partnership with cross-functional stakeholders.
• Identify and support process improvements for daily tasks and ongoing workstreams.
• Share best practices and provide day-to-day guidance to junior team members as needed.

Paid Media Strategist, TikTok

• Design and deliver performance-driven creative across paid channels (e.g., Meta, Google, TikTok, YouTube, etc) that supports awareness, consideration, and conversion objectives.
• Develop engaging organic social content that aligns with brand voice and drives audience engagement (static, motion, and short-form video).
• Produce a high volume of creative variations tailored to different funnel stages, audience segments, and platform requirements.
• Adapt creative to platform-specific best practices across both paid and organic environments.
• Translate acquisition strategy, audience insights, and funnel-stage objectives into clear, compelling design solutions.
• Optimize creative using performance data and engagement metrics to improve results across all channels.
• Build and maintain modular performance marketing design systems that enable rapid iteration across multiple funnel stages.
• Adapt brand guidelines to support both brand-forward upper-funnel creative and direct-response lower-funnel execution.
• Ensure creative is scalable, reusable, and optimized for ongoing content production.
• Retouch imagery, edit video, and perform visual enhancements to deliver polished assets.
• Ensure all paid and organic creative aligns with brand guidelines, accessibility standards, and quality expectations.
• Participate in creative reviews and QA to ensure accuracy and consistency.
• Partner closely with growth, creative, and brand teams to align on campaign objectives, content calendars, and deliverables.
• Present creative work clearly with rationale and iterate quickly based on feedback and performance insights.
• Manage timelines, deliverables, and versioning across multiple campaigns and social channels.
• Support external partners or content creators as needed.
• Develop creative assets for landing pages, email, and partner marketing initiatives.
• Support creative for in-house and external print initiatives, such as event materials, pitch decks, and healthcare marketing assets.
• Maintain a deep understanding of Medical Guardian’s visual identity across all touchpoints.
• Stay current on platform updates and emerging features.
• Apply learnings from testing and performance analysis to refine creative approaches.
• Explore emerging tools, including AI-assisted creative workflows, to improve speed and variation.
• Contribute to a culture of performance-driven creative thinking.

Designer, Social & Performance Marketing

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Paid Media Manager

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions
• Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s)
• Liaison with engineering, general contracting and other project influencers
• Educate to ensure all applicable Honeywell products are included in the specification

Senior Demand Generation Representative

• Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms.
• Maximize reach and return on ad spend to generate qualified leads.
• Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display.
• Monitor campaign performance and adjust bids, targeting, and creative.
• Manage paid media budget allocation across channels.
• Conduct A/B testing on ad creative and landing pages.

Paid Media Strategist

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Define and lead global acquisition strategy across PPC, paid social, content syndication, webinars, and chat
• Own channel-level funnel targets for Direct Acquisition sales motion. Develop quarterly plans to achieve growth goals
• Monitor end-to-end funnel performance across acquisition channels. Identify funnel leaks and conversion gaps
• Own relationship with paid media agencies and external vendors. Set performance targets, oversee budget allocation, monitor execution quality, and drive continuous efficiency improvements
• Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels

Senior Manager, Demand Generation

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Coordinate campaign setup, trafficking, launches, and ongoing updates across all advertising and paid media platforms
• Manage timelines and ensure campaigns are delivered accurately and on schedule
• Perform QA checks on creative assets, links, targeting, tracking, and reporting
• Analyze campaign data
• Collaborate with internal teams and external vendors to maintain smooth campaign execution and operational consistency
• Help improve workflows and reduce operational bottlenecks as campaign volume grows

Paid Media & Advertising Operations Coordinator

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Serve as the day-to-day relationship holder with the media AOR and ACS.
• Execute in-house ad-hoc social and search media investments and strategies.
• Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
• Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
• Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
• Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.

• Supporting Quality Assurance (QA) processes to ensure deliverables are met
• Manage individual case load effectively to meet and exceed departmental service goals
• Ensure system specifications match those of the plan documents via a plan rules audit
• Participate in prior recordkeeper and financial advisor calls

Conversion Specialist II

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals
• Own paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution
• Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager
• Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports

Senior Paid Media Manager

• Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
• Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
• Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
• Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
• Use campaign data to spot what is working, what is underperforming, and what needs to change next
• Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
• Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
• Use AI and marketing technology to work smarter, improve output, and create better campaign systems
• Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work

Demand Generation Engineer

• The VP, Paid Media owns a ~$15M P&L spanning three pillars: Paid Media, Programmatic, and Creative.
• This role reports to the Managing Director, Performance, and is accountable for client outcomes, retention, and quality of work across all three pillars.
• The VP defines what “good” looks like and reinforces that standard consistently across teams.
• The VP is present at critical points in the client lifecycle where quality directly impacts retention and growth. They review strategy, challenge thinking, and ensure output meets standards before reaching clients.
• The VP scales impact by developing Associate Directors into strong operators and quality owners.

Vice President of Paid Media

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

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Director, Demand Generation

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