Paid Media Strategist, TikTok

Qurate Retail Group

Paid Media Strategist for TikTok at QVC responsible for media strategy and execution. Collaborating with cross-functional teams to drive revenue and customer growth on TikTok Shop and LIVE.

Posted 6/10/2026full-timeWest Chester • New Jersey, Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights.
Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop.
Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program.
Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution.
Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met.
Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth.
Develop and implement targeting and segmentation strategies with a test and learn mindset.
Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views.
Manage content calendar for organic social in partnership with cross-functional stakeholders.
Identify and support process improvements for daily tasks and ongoing workstreams.
Share best practices and provide day-to-day guidance to junior team members as needed.

Requirements

What you’ll need

2-4+ years in digital, social, programmatic or relevant paid media marketing experience across both brand and performance objectives
Experience with TikTok Ads Manager or similar paid social advertising platforms
Experience with TikTok LIVE, or strong transferable experience supporting livestream on another major platform
Understanding of organic social best practices and content calendar management
Comfort working with data to understand what is driving performance and to inform smart, testable optimizations
Strong copywriting skills and understanding of legal/compliance guidelines and processes
Exceptional project management skills, with a strong attention to detail and sound judgment in decision making
Strong collaboration and communication skills, with the ability to work well across creative, merchandising, production, analytics, and operations teams
Bachelor's degree in marketing, communications, e-commerce, merchandising, or a related field, or equivalent experience

Benefits

Comp & perks

Competitive compensation
Paid time off
Employee assistance program
Parental leave
Paid volunteer hours
Amazing company discounts
Health care benefits starting on day 1
401(k)
Tuition reimbursement benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid media marketingTikTok Ads Managercontent calendar managementcopywritingdata analysisKPI developmenttargeting strategiessegmentation strategiescampaign performance analysis

Soft Skills

project managementattention to detailcollaborationcommunicationdecision makingcreativityprocess improvementguidanceteamworkproblem solving

Certifications

Bachelor's degree in marketingBachelor's degree in communicationsBachelor's degree in e-commerceBachelor's degree in merchandising