Paid Media Strategist

University of Pittsburgh Department of Communication

Paid Media Strategist managing digital marketing campaigns for Pitt EDGE. Driving enrollment growth through strategic campaign planning and optimization across digital channels.

Posted 5/29/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital advertisingcampaign planningbudget managementA/B testingGoogle AdsMetaLinkedInprogrammatic displayperformance monitoringlead generation

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

enrollment pipelinead spendpaid media strategiescampaign performancebudget allocation

About the role

Key responsibilities & impact

Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms.
Maximize reach and return on ad spend to generate qualified leads.
Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display.
Monitor campaign performance and adjust bids, targeting, and creative.
Manage paid media budget allocation across channels.
Conduct A/B testing on ad creative and landing pages.

Requirements

What you’ll need

Bachelor's Degree
5 years of experience
Combination of education and relevant experience will be considered

Benefits

Comp & perks

Equal opportunity employer / disability / veteran
No relocation offered
No visa sponsorship provided