University of Pittsburgh Department of Communication

Performance Marketing

• Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms.
• Maximize reach and return on ad spend to generate qualified leads.
• Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display.
• Monitor campaign performance and adjust bids, targeting, and creative.
• Manage paid media budget allocation across channels.
• Conduct A/B testing on ad creative and landing pages.

Paid Media Strategist