Marketing Operations

• Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
• Set the standard for what constitutes a production-grade agent at Sidetrade: Evaluation suites, guardrails, observability, and retirement criteria.
• Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
• Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
• Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
• Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
• Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
• Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
• Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
• Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
• Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
• Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
• Provide enablement to marketing and sales users in collaboration with the department leaders.
• Hire, develop, and retain a team of marketing engineers and operations specialists.
• Define roles, set standards, and create a culture of measurement and continuous improvement.
• Partner with Product and Engineering leadership to align shared infrastructure and tooling.

VP, Marketing Operations, Agentic AI Systems

• Bring a point of view on marketing performance by channel and campaign with actionable insights and recommendations underpinned by the clear and reliable reporting you’ve built.
• Drive the evolution of our pipe gen processes and the underpinning marketing tech stack (Hubspot, Clay, Apollo, etc.)
• Work cross-functionally with GTM teams to make Opportunity prioritization, pursuit and handoffs easy while gathering the feedback for testing and learning.
• Manage and optimize HubSpot and its interaction with Salesforce to identify, score, track, and attribute leads across campaigns.
• Define and uphold data governance, segmentation, and database health across marketing systems

Senior Marketing Operations Manager – BizTech

• Perform administrative functions including copying, filing, and scheduling meeting rooms and equipment.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned.

Marketing Operations Intern

• Own funnel reporting and pipeline measurement: Design and maintain executive-ready dashboards across funnel conversion, campaign ROI, pipeline contribution, and attribution. Define trusted metrics (MQL, SQL, sourced/influenced revenue) aligned across Division Marketing Leaders, Sales, Operations, and Finance. Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.
• Modernize and scale martech: Audit, optimize, and own the marketing technology stack across marketing automation, CRM integrations, data enrichment, attribution, intent, ABM, webinar/event platforms, lead routing, and analytics. Identify gaps, redundancies, and scalability risks. Lead implementation of tools that enable clean handoffs, accurate reporting, and efficient demand generation at scale.
• Design lead management and campaign operations: Build scalable frameworks for lead scoring, routing, lifecycle stage definition, SLA tracking, and handoff processes. Partner with Division Marketing Leaders and leaders across Events, Paid Media, and Content & Brand to design standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes. Improve lead routing accuracy, speed-to-lead, sales acceptance, and visibility into marketing-sourced opportunities.
• Enable demand generation at scale: Partner with Division Marketing Leaders to operationalize scalable campaign execution processes across email, nurture, paid programs, events, content syndication, and lifecycle marketing. Build standards that improve speed, quality, and consistency of campaign execution across divisions while enabling personalization and optimization.
• Establish GTM alignment and funnel governance: Own marketing's integration with Sales, Operations, and Business Intelligence to align on funnel definitions, operational workflows, and pipeline reporting. Partner with Sales Enablement to ensure marketing operations supports sales productivity and efficiency. Identify and resolve friction points in lead management and handoff processes.
• Integrate AI into operations: Identify scalable opportunities for AI in workflow automation, segmentation, personalization, data quality, and reporting. Establish guidelines that improve efficiency while maintaining operational rigor and data integrity.
• Lead and develop the operations team: Build, manage, and mentor the Marketing Operations team, including analytics, campaign operations, systems, and automation roles. Establish clear ownership, documentation, SLAs, and prioritization frameworks. Coach for impact and codify standards in scalable playbooks.
• Support M&A integration: As new brands are acquired, assess martech and operations implications post-close. Define integration approach for tools, processes, and data governance. Develop playbooks for operations and reporting alignment.
• Manage vendor, budget, and tool strategy: Own vendor relationships, tool renewals, budgets, and resourcing tradeoffs for the marketing operations function. Evaluate new tools and platforms that strengthen division performance and efficiency. Make strategic investment decisions based on impact and ROI.

Director, Marketing Operations

• Own the end-to-end project management of the MOPS roadmap across all four strategic themes.
• Establish and maintain a unified delivery plan with clear milestones, dependencies, and ownership.
• Facilitate sprint planning, stand-ups, retrospectives, and cross-team syncs.
• Manage Jira setup, task tracking, and operational alignment across teams.
• Coordinate workstreams across Marketing Analytics, MarTech, and Data Operations.
• Partner with initiative leads on transformational marketing data and technology projects (e.g., CDP, MAP, Data Infrastructure) to ensure timely delivery.
• Identify and escalate blockers, risks, and resource constraints to leadership.
• Develop and maintain dashboards and progress reports for leadership visibility.
• Support quarterly business reviews (QBRs) and roadmap updates.
• Ensure documentation of Level 2 tasks, milestones, and dependencies.

Marketing Operations Lead

• Marketing Operations & Technology
• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, lifecycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM processes
• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Provide insights and recommendations to improve marketing effectiveness and return on investment
• Lead project management for brand integration of acquired companies
• Coordinate cross-functional teams across Marketing, Sales, acquired brands, and business units

Marketing Operations Manager

• Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools.
• Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms.
• Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring.
• Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales.
• Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks.
• Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates.

• Own the systems, processes, and team behind our direct marketing function
• Ensure the offers that make these moments possible are delivered precisely, every time
• Document the business process, running, and earning trust from the teams who feed into it
• Tag, name, and make assets findable
• Improve campaign cycle times and provide leadership with campaign visibility
• Identify automation opportunities across the workflow and implement them
• Build the operational foundation as the function expands into digital channels.

Senior Manager, Marketing Operations

• Own and evolve the planning cadence for SPECS Marketing
• Manage the structure and flow of key leadership meetings
• Partner with SPECS Marketing leadership to translate business goals into clear plans
• Lead the operational backbone for SPECS launches and major marketing moments
• Drive cross-functional coordination across Product, Creative, Comms, Media
• Partner with Marketing leadership and Finance to support budget planning
• Define and run the reporting rhythm for SPECS Marketing
• Own and improve the operating model for agencies and external vendors
• Act as a trusted operator and thought partner to SPECS Marketing leadership

Manager, Marketing Operations

• Campaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structure.
• Lead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP &harr; CRM.
• Data Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflows.
• Martech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack.
• Reporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysis.
• Automation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streams.
• Cross‑Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motions.
• QA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing.
• Documentation - Maintain SOPs, playbooks, and system diagrams for operational clarity.

Marketing Operations Specialist

• Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.
• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.
• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.
• Partner with Demand Gen, MDT, and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).

North America Marketing Operations

• Partner with internal teams to deploy, optimize, and govern the marketing operations technology stack, including Customer Relationship Management (CRM), email, paid media, analytics, and related platforms.
• Ensure systems, integrations, and user enablement support business requirements, reporting needs, and scalable execution.
• Manage operational agency relationships, including scopes of work, Service Level Agreements (SLAs), and performance; identify optimization opportunities to improve quality, speed, and cost efficiency.
• Own performance and spend reporting for marketing operations, including dashboards, KPIs, and attribution with market-level detail.
• Establish data quality standards and governance to connect marketing activities to leads, traffic, and conversions, and communicate insights to stakeholders.
• Conduct Request For Proposals (RFPs) and vendor selection processes; manage system integration and development workstreams; and oversee budgets, contracts, and execution calendars to ensure on-time delivery, quality control, and cost efficiency.

Associate Manager – Marketing Operations, Enablement

• Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
• Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
• Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
• Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
• Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
• Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
• Support campaign builds across teams, including program setup, list imports, segmentation, and token population
• Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
• Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly

• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities
• Define and maintain governance for campaign setup, tracking, segmentation, and data quality
• Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting
• Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance
• Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI
• Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams
• Develop dashboards and performance readouts; translate insights into clear optimization actions
• Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability
• Operationalize lead-generation programs across channels with clear tracking and measurement
• Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops
• Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues
• Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions
• Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration
• Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys
• Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency
• Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements
• Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners
• Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake

• Plan, coordinate, and execute the company's presence at industry trade shows and events end to end, including logistics, booth setup, collateral, lead capture, and on-site coordination.
• Build and run email campaigns before and after each event (trade shows or webinars), driving attendance, registrations, and lead conversions.
• Own marketing reporting in HubSpot, tracking event ROI, campaign performance, lead conversion, and pipeline contribution, and turning the numbers into clear recommendations for what to double down on.
• Manage and own the company's social media presence, owning the content calendar and publishing posts that build brand awareness and engagement.
• Plan, launch, optimize LinkedIn ad campaigns, and manage budgets, targeting, creative, and reporting to maximize qualified pipeline.
• Own company swag for customers, prospects, and employees end to end — sourcing, inventory, and budget — and build a repeatable process to distribute it to the right people at the right time.
• Coordinate and write customer case studies, interviewing customers, capturing measurable results, and producing polished stories that power sales and marketing.

Growth Marketing – Marketing Operations Manager

• Make HubSpot a reliable engine. Audit every active sequence, work on user journey architecture and MQL workflows, and get hands-on when things need fixing.
• Own the production checklist from kickoff to day-1: landing pages briefed and QA'd, HubSpot configuration live, agencies on schedule, reporting running.
• Turn strategy into a plan and into results. Translate the marketing roadmap into weekly production commitments across agency partners and engineering.
• Use LLMs and automation to accelerate production timelines, reduce repeating manual work, and find leverage the team can build on.
• Set up the tooling - A/B platforms, UTM structure, HubSpot reporting sliced by market and product - that lets the team run channel and positioning experiments and actually read the results.
• Lead the marketing coordinator. Own the production calendar, campaign QA, and weekly outputs that keep the engine running predictably.

• Build Albert's marketing operations function from the ground up, designing the systems, processes, and infrastructure that underpin demand generation, ABM, lifecycle marketing, and executive reporting.
• Define and own the marketing technology strategy, evaluating, implementing, and rationalizing tools across the stack to improve operational efficiency and funnel performance.
• Establish attribution models, lifecycle stage definitions, and lead management frameworks that create clear visibility from first touch to closed revenue.
• Partner with the VP of Marketing and Sales leadership to align GTM operations with pipeline targets, forecasting cycles, and company-level growth goals.
• Own and administer the marketing tech stack, ensuring data integrity and seamless integration across systems.
• Operationalize demand generation, ABM, event, and lifecycle campaigns by building and QA-ing emails, landing pages, forms, workflows, segmentation logic, and lead routing.
• Build and maintain marketing and pipeline reporting dashboards for funnel performance, attribution, conversion rates, and pipeline contribution — delivering regular executive-level reporting.
• Partner with Revenue Operations and Sales leadership to improve funnel visibility, lead handoff processes, and cross-functional alignment on pipeline metrics.
• Manage relationships with external agencies and contractors to support campaign execution, ensuring accuracy and velocity across marketing programs.
• Act as the internal authority on marketing operations best practices, establishing standards and processes that scale as the team and customer base grow.
• Identify operational bottlenecks across the customer journey and drive improvements that increase campaign velocity and GTM efficiency.
• Contribute to forecasting, planning, and GTM decision-making through data-driven analysis, surfacing insights that inform marketing and commercial strategy.

Senior Marketing Operations Manager

• Manage the operational delivery of marketing products and services for a portfolio of designated client accounts.
• Build and maintain client relationships to demonstrate program value, support product adoption, and drive renewal and growth across assigned lines of business.
• Partner with internal stakeholders to ensure contracted services are delivered accurately and on time.
• Provide clients with the expertise needed to maximize product usage and outcomes.
• Coordinate campaign delivery for designated client accounts across marketing products and services.
• Partner with the Sales team to scope and size new client opportunities and renewals in alignment with business growth objectives.
• Lead client calls to communicate program performance, share insights, and recommend next steps.
• Conduct regular client check-ins to ensure products and services are utilized effectively and that clients are realizing measurable value from their investment.
• Identify, coordinate, and support client training needs to drive product adoption and maximize usage.
• Ensure on-time, within-contract delivery of all contracted products and services.
• Track client usage and prepare monthly reports to support revenue recognition processes.

Marketing Operations Associate

• Design, build, and maintain multi-system automation workflows.
• Build and maintain predictive scoring models for accounts and people.
• Own the data modeling and integration work required.
• Architect and implement automated outreach and lifecycle automation.
• Manage and optimize the cost and credit efficiency of automated workflows.
• Partner with GTM stakeholders across marketing, sales development, and partnerships.

Senior GTM Engineer, Marketing Operations

• Own end to end marketing project management across initiatives including product launches, trade shows and events.
• Creation, maintenance, and deployment of Collateral as Catalogs, Brochures, technical papers and thought leadership initiatives, website updates and enhancements, social media calendars and publishing.
• Apply structured project management methodologies of the full marketing team to ensure clear scopes and timelines, defined owners and dependencies, and on time, high quality delivery.
• Build visibility and accountability through disciplined planning, delivery and reporting.
• Support implementation, deployment, and operational adoption of marketing technologies.
• Oversee brand governance and ensure consistent messaging across all marketing outputs.
• Act as a proactive owner who removes friction and keeps initiatives moving forward.

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