Marketing Operations

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Senior Marketing Operations Manager

• Partner closely with Marketing leaders and other key cross-functional stakeholders to design, build, and/or optimize critical marketing frameworks, processes, tools, and assets.
• Support Marketing, Finance, and Program Management on designing and improving tools and processes that streamline budgeting, forecasting, resource planning, and project management.
• Support annual planning for Marketing, as a key element of central planning and budgeting.
• Distill complex or ambiguous information into clear, exec-ready presentations and memos.
• Serve as a critical partner and problem-solver for Marketing teams, e.g., defining new processes, assessing regional performance, developing HQ leadership updates, project tracking.
• Bandwidth permitting, support the central Marketing Ops team on Exec team special projects, e.g., developing the strategic framework and operating system for new company priorities and marketing capabilities The role will be expected to join key in-person moments, such as in-person planning sessions.

Marketing Operations Lead

• Sets enterprise-level brand and content strategy, then builds the organization to execute it
• Transforms creative organizations into modern, AI-powered content studios at scale
• Thinks in content systems and platforms, not one-off campaigns
• Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization
• Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance
• Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics
• Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact
• Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality
• Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment
• Champion implementation and usage of CMP and DAM platform investments
• Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision
• Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch
• Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency
• Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content
• Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing
• Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment
• Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale
• Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio
• Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions
• Drive cross-functional workflows that protect quality, speed, and partner satisfaction
• Own performance dashboards: cycle time, rework rate, and throughput
• Lead new partner and program launches as a senior operational and creative executive
• Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality
• Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders
• Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent
• Develop direct reports into senior leaders capable of running significant functions independently
• Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors
• Build a partner ecosystem that extends the team’s capabilities without compromising brand standards
• Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders
• Advocate for resources, headcount, and tools when data and strategic rationale support the investment

Vice President, Marketing Creative & Operations

• Serve as the day-to-day administrator for the core marketing tech stack including Pardot, Webflow, and GA4.
• Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms.
• Manage software license allocations, vendor relationships, and renewals.
• Build and maintain end-to-end lead lifecycle workflows from capture to scoring.
• Conduct regular database health audits and manage data privacy compliance operations.
• Configure GA4 data streams and implement AI-powered tools to streamline campaign execution.

Marketing Operations Manager

• Define positioning, messaging, and value propositions across audiences
• Build standardized, repeatable toolkits and sales assets
• Develop scalable naming and badging systems
• Create training, talk tracks, and customer-ready materials
• Define KPIs and evolve messaging based on data and feedback
• Translate technical inputs into market-ready narratives, build messaging frameworks and collateral

Senior Product Marketing Manager, Audio Technology

• Asset Standards & Governance: Exercise independent judgment to establish, implement, and enforce naming, tagging, and file-management standards across the Growth Team, setting the rules that govern how creative, platform, and reporting teams interact with the shared asset library.
• Creative Production Prioritization: Exercise discretion in prioritizing and sequencing a high volume of creative production work across competing deadlines, determining which initiatives receive resourcing priority to protect the Growth Team’s most business-critical campaign launches.
• Platform Strategy & Quality Control: Interpret and apply evolving specifications across advertising channels (e.g., Meta, TikTok, YouTube), independently judging how creative assets should be adapted or escalated, and advising platform leads on the operational implications of new channel requirements.
• Project Management: Independently design and adjust project timelines and asset launch schedules using tools such as Asana and Notion, exercising judgment to reprioritize work, resolve scheduling conflicts, and determine appropriate trade-offs between speed, scope, and quality across simultaneous marketing initiatives.
• Digital Asset Governance: Act as the primary decision-maker for the structure and governance of the Growth Team’s digital asset library, determining the categorization taxonomy and retention practices that affect how creative and performance data are used across the organization.
• Ad Operations & Data Integrity: Independently manage the intake and quality-control review of creative assets prior to campaign launch, exercising judgment to identify and resolve discrepancies, and ensuring asset structure within Looker and other reporting tools supports accurate performance measurement across the Growth Team’s marketing spend.
• Campaign Analytics & Recommendations: Analyze creative and campaign performance data to identify trends, and independently develop and present recommendations that directly influence Growth Team campaign strategy and creative direction.
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations.

Marketing Operations Associate

• Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.
• Performs end-to-end campaign quality assurance.
• Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.
• Assist with the deployment and management of tracking tags via Google Tag Manager.
• Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues.
• Ensure accurate reporting and data integrity.

Integrated Marketing Operations Specialist

• Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
• Lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
• Develop and deploy training videos and materials for the CRM system to increase engagement tracking contacts, interactions, and business development activities.
• Evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive.
• Stay current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices.
• Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
• Track, report on, and assess website data to create actionable business development initiatives.
• Maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
• Utilize Excel skills to sort and upload bulk data into CRM.
• Evaluate and recommend new marketing technologies to enhance business development and branding efforts.
• Partner with peers and the Chief Marketing and Business Development Officer and assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks.

Marketing Technology Specialist

• Responsible for defining, standardizing, and embedding enterprise-wide marketing operating models that enable marketers to plan, execute, and optimize work effectively.
• Drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models.
• Ensure marketing processes are effectively supported by enabling platforms (e.g., Workfront).
• Partner with platform owners to align configurations to standard ways of working, not bespoke team preferences.
• Drive adoption of tools by anchoring them in clear process value and marketer outcomes.
• Build strong relationships to drive alignment, adoption, and sustained behavior change.
• Communicate progress, impact, and insights to senior leadership with executive presence.

Lead Marketing Management – Marketing Transformation, Operations

• Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting.
• Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages.
• Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs.
• Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative.
• Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance.
• Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life.
• Execute campaign setup, QA, launch, and reporting across channels.
• Source, plan, manage, and execute the full calendar of marketing events from concept through post-event follow-up.
• Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance.
• Set the editorial strategy and calendar of the content engine and build workflows that let contributors produce consistently at scale.
• Act as the primary point of contact and project manager for external partners, managing scopes, timelines, deliverables, and budgets across vendors.

Senior Manager, Marketing Operations – Programs

• Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo
• Provide day-to-day end user support on list imports, mass updates, Marketo Insights
• Provide team lead support to assign out tickets, coordinate project efforts and prioritization
• Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs
• Ensure email and SPAM compliance to manage deliverability up-time
• Serve as liaison between internal teams, providing needed information and fulfilling requests
• Ensure the demand funnel including lead scoring and lead lifecycle is working properly
• Manage key integrations with Marketo, ensuring proper flow and connection

Marketing Operations Specialist

• Lead the evolution of Spotify's growth marketing technology ecosystem by identifying, implementing, and optimizing tools that enable scalable, high-performing marketing campaigns.
• Take an AI-first approach to improving workflows.
• Partner closely with Growth Marketing, Product, Engineering, Data Science, and Analytics teams.
• Evaluate new marketing technologies, vendors, and emerging AI capabilities.
• Support the delivery of performance marketing initiatives.
• Drive continuous improvements to campaign operations.
• Stay current on trends across marketing technology, AI, and digital advertising.

Marketing Technology Manager

• Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools
• Managing list imports, data hygiene, and variable field mapping
• Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows
• Establishing and maintaining best practices and accessibility for email campaigns
• Building and editing HTML templates, including AMPscript/SSJS for dynamic content
• Analyzing performance metrics and implementing data-driven optimization strategies
• Managing, mentoring, and growing a team of front-end developers and email coders
• Developing and maintaining comprehensive QA processes for all marketing automation activities
• Staying current with AI-driven marketing automation tools and recent SFMC innovations

Senior Manager, Marketing Automation

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications.
• Create, edit, and refine email copy that aligns with our brand voice and campaign objectives.
• Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.
• Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.
• Manage email production from concept through QA, deployment, and reporting.
• Ensure email deliverability and adherence to email marketing best practices.
• Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.
• Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.
• Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.
• Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.
• Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot.
• Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA.
• Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution.
• Maintain marketing database health and ensure campaign data integrity.
• Troubleshoot automation issues and proactively recommend process improvements.
• Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting.
• Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

Marketing Automation, Lifecycle Marketing Manager

• Be the operating backbone of the marketing team — the person who turns strategy into a system.
• Build the cadence, own the tools and the numbers, and act as a force multiplier to the marketing leader.
• Own the day-to-day of the marketing tooling (email/CRM, e-commerce, attribution, project management).
• Build and maintain dashboards and the weekly/monthly reporting rhythm.
• Own the launch calendar and cross-functional readiness across creative, e-commerce, retail, and social.
• Track the marketing budget, manage POs and key vendor/agency relationships.
• Map the workflows, find the friction, and document repeatable systems so the team scales without breaking.
• Run quarterly planning; help set, cascade, and track goals.
• Capture decisions and action items, and drive follow-through to closure.

• Own the operational execution framework for the NFL launch once strategy and channel plans are finalized
• Build and maintain project plans, timelines, documentation, and operational playbooks
• Coordinate cross-functional stakeholders and manage campaign handoffs across marketing teams
• Drive accountability by ensuring channel owners complete deliverables on schedule and remove blockers as they arise
• Develop and maintain promotional and guerrilla marketing execution playbooks
• Create repeatable processes for launch readiness, campaign tracking, and operational reporting
• Establish measurement frameworks to track campaign health, milestones, and business outcomes throughout the season
• Monitor campaign performance against goals and support budget allocation and reallocation discussions as priorities evolve
• Identify operational risks early and proactively implement solutions to keep the launch on track
• Document processes and train internal team members to build long-term operational capability

• Build Marketing Technology Solutions
• Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance.
• Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams.
• Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.
• Integrations & Technical Implementation
• Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.
• Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues.
• Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement.
• Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities.
• Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems.
• Measurement & Reporting
• Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data.
• Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance.
• Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools.
• Cross-Functional Collaboration
• Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams.
• Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams.
• Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility.
• Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.

• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management.
• Brainstorm, execute, and measure growth experiments within Marketo to optimize performance.
• Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets.
• Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance.
• Ensure all marketing activities comply with international spam and data privacy regulations.
• Identify database optimization opportunities to accelerate lead and pipeline growth.
• Manage the integration of internal and third-party tools with our marketing automation platform.
• Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems.
• Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs.
• Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives.
• Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders.
• Use data-driven insights to optimize time-to-market speed and campaign efficiency.

Marketing Automation Manager

• Serve as primary HubSpot administrator: manage the portal, build and maintain workflows, automations, lead scoring, and campaign assets (landing pages, forms, emails, lists)
• Build and launch marketing campaigns end-to-end — from workflow logic to asset creation to post-launch reporting
• Own marketing analytics and reporting: campaign performance, engagement scoring, pipeline attribution, and ad hoc reporting for leadership
• Maintain data hygiene and process alignment between HubSpot and Salesforce, working closely with sales operations to ensure clean handoffs and accurate attribution
• Manage website updates and content publishing in WordPress , coordinating with marketing on landing pages, campaign microsites, and ongoing site maintenance
• Edit and produce video content (webinar clips, analyst commentary, promotional content) for use across web, email, and social channels
• Upload, format, and manage video content on YouTube, including titles, descriptions, thumbnails, and playlist organization
• Troubleshoot and optimize marketing tech stack performance, flagging and resolving integration or data issues

• Lead the development of internal tools for merchandising and marketing teams
• Collaborate closely with engineering, data science, ops, and marketplace teams
• Build scalable and transparent systems to enhance shopper engagement and business results

Marketing Operations jobs in United States

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Senior Marketing Operations Manager

Marketing Operations Lead

Vice President, Marketing Creative & Operations

Marketing Operations Manager

Senior Product Marketing Manager, Audio Technology

Marketing Operations Associate

Integrated Marketing Operations Specialist

Marketing Technology Specialist

Lead Marketing Management – Marketing Transformation, Operations

Senior Manager, Marketing Operations – Programs

Marketing Operations Specialist

Marketing Technology Manager

Senior Manager, Marketing Automation

Marketing Automation, Lifecycle Marketing Manager

Marketing Operations Manager

Marketing Operations Manager

Marketing Technology Specialist

Marketing Automation Manager

Marketing Operations Manager

Senior Product Manager, Merchandising & Marketing Tools