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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Salesforce Marketing Cloud and Pardot, with a strong focus on managing marketing automation processes, team development, and quality assurance. Proficient in HTML, CSS, JavaScript, and AMPscript/SSJS, with a commitment to data-driven optimization and best practices in email marketing.
Highest-signal resume keywords
Salesforce Marketing Cloud ExpertisePardot ProficiencyHTML, CSS, JavaScript, AMPscript/SSJS SkillsEmail Deliverability KnowledgeTeam Management Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudPardotHTMLCSSJavaScriptAMPscriptSSJSEmail DeliverabilityData AnalysisQuality Assurance
Soft Skills
Team ManagementMentoringAttention to DetailCommunication
Tools & Technologies
Automation StudioJourney BuilderSMS Marketing Platforms
Industry Keywords
Marketing AutomationEmail CampaignsData HygienePerformance MetricsAI-Driven Marketing Tools
Tech Stack
Tools & technologiesCloudJavaScript
About the role
Key responsibilities & impact- Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools
- Managing list imports, data hygiene, and variable field mapping
- Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows
- Establishing and maintaining best practices and accessibility for email campaigns
- Building and editing HTML templates, including AMPscript/SSJS for dynamic content
- Analyzing performance metrics and implementing data-driven optimization strategies
- Managing, mentoring, and growing a team of front-end developers and email coders
- Developing and maintaining comprehensive QA processes for all marketing automation activities
- Staying current with AI-driven marketing automation tools and recent SFMC innovations
Requirements
What you’ll need- 7+ years of experience in marketing automation with 3+ years in a management role
- Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud
- Strong working knowledge of Pardot and Salesforce CRM
- Advanced knowledge of HTML, CSS, JavaScript, and AMPscript/SSJS
- Strong understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and inbox placement optimization
- Experience with SMS marketing platforms and mobile messaging best practices
- Proven track record of successfully managing and developing technical teams
- Experience building training programs and upskilling team members in coding and automation platforms
- Strong attention to detail with a systematic approach to quality assurance
- Excellent written and verbal communication skills
Benefits
Comp & perks- Medical, Dental and Vision coverage
- Paid Long-Term disability and Life Insurance
- HSA/FSA plans
- Varying voluntary benefits such as critical, hospital, pet coverage and much more
- Employee benefit education, campaigns and wellness opportunities
- 401k retirement matching and financial planning resources
- Education reimbursement
- Several EAP resources
- 12 paid holidays and PTO time
- Rewards, incentives and gamification for birthdays, Work-aversery's, professional and personal milestones, company involvement and kudos
- Employee referral bonuses
- Employee group opportunities
- Fun, casual and flexible working environment that embraces the hybrid workstyle
- Career growth opportunities
- Summer internship program
