Marketing Operations Manager

WorkWave

Marketing Operations Manager optimizing the technical architecture powering revenue generation teams. Overseeing system integration, lead lifecycles, and employing AI workflows for marketing efficacy.

Posted 7/22/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing technology stacks, including Pardot and Salesforce, while ensuring data privacy compliance and optimizing lead lifecycle workflows. Proficient in implementing AI-driven marketing strategies to enhance campaign execution and performance.

Highest-signal resume keywords

Pardot AdministrationSalesforce CRM ManagementLead Scoring FrameworksGoogle Analytics 4 ConfigurationAI-Driven Marketing Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsSales OperationsRevenue OperationsLead Lifecycle ManagementData Privacy ComplianceDatabase Health AuditsLead GradingLead RoutingData HygieneWorkflow Documentation

Tools & Technologies

PardotSalesforceWebflowGA4AI-Powered Tools

Certifications & Qualifications

Salesforce Certified Marketing Cloud Account Engagement SpecialistGoogle Analytics 4 Certification

Industry Keywords

B2B EnvironmentVendor RelationshipsSoftware License ManagementCampaign ExecutionData Stream Configuration

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the day-to-day administrator for the core marketing tech stack including Pardot, Webflow, and GA4.
Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms.
Manage software license allocations, vendor relationships, and renewals.
Build and maintain end-to-end lead lifecycle workflows from capture to scoring.
Conduct regular database health audits and manage data privacy compliance operations.
Configure GA4 data streams and implement AI-powered tools to streamline campaign execution.

Requirements

What you’ll need

5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.
Strong proficiency with core technical ecosystem including Pardot and Salesforce CRM.
Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
Certifications preferred: Salesforce Certified Marketing Cloud Account Engagement Specialist or Consultant, Google Analytics 4 Certification.

Benefits

Comp & perks

Health and dental insurance
401k with company match
Flexible Time Off policy or generous PTO plan
Up to 4 weeks paid bonding leave
Tuition reimbursement
Employee Assistance Program through TotalCare
24/7 access to virtual medical care with Teladoc
Quarterly awards based on peer nominations
Regional discounts and perks
Opportunities to participate in charitable events