Marketing Automation, Lifecycle Marketing Manager

Traliant

Marketing Automation & Lifecycle Marketing Manager overseeing marketing automation and lifecycle strategies using HubSpot. Focus on email campaigns, client engagement, and data-driven optimizations to improve performance.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing, lifecycle marketing, and marketing automation, with a strong focus on HubSpot Marketing Hub and Salesforce CRM integration. Proven ability to optimize campaigns through data analysis, A/B testing, and adherence to best practices for deliverability and engagement.

Highest-signal resume keywords

Email MarketingHubSpot Marketing HubA/B TestingLifecycle MarketingSalesforce CRM

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ManagementWorkflow AutomationAudience SegmentationData AnalysisCampaign Optimization

Soft Skills

Attention to DetailWriting and EditingAnalytical Skills

Tools & Technologies

HubSpotSalesforceEmail Marketing Tools

Industry Keywords

Marketing AutomationLead NurtureEmail DeliverabilityCampaign ReportingCustomer Engagement

About the role

Key responsibilities & impact

Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications.
Create, edit, and refine email copy that aligns with our brand voice and campaign objectives.
Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.
Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.
Manage email production from concept through QA, deployment, and reporting.
Ensure email deliverability and adherence to email marketing best practices.
Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.
Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.
Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.
Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.
Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot.
Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA.
Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution.
Maintain marketing database health and ensure campaign data integrity.
Troubleshoot automation issues and proactively recommend process improvements.
Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting.
Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

Requirements

What you’ll need

3 + years of experience in marketing automation, lifecycle marketing, email marketing, or demand generation.
Hands-on experience with HubSpot Marketing Hub
Experience building email campaigns, workflows, forms, landing pages, and segmentation within HubSpot.
Experience working with Salesforce CRM.
Strong understanding of email marketing best practices, deliverability, and campaign optimization.
Experience designing and executing A/B testing strategies.
Excellent writing, editing, and proofreading skills.
Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.
Exceptional attention to detail and commitment to campaign quality assurance.
Demonstrated ability to integrate AI tools into day-to-day marketing operations to improve productivity, campaign quality, documentation, and decision making.

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
life insurance
disability insurance
paid parental leave
401(k) plan
employee assistance plan