Traliant

Marketing

• Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion
• Lead co-marketing programs with strategic partners, including webinars, campaigns, and events
• Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets
• Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets
• Build and maintain partner marketing calendars and execution timelines
• Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more
• Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting
• Track and report on partner program performance, including pipeline contribution and engagement metrics
• Optimize campaigns based on data and performance insights
• Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns
• Execute partner-led webinars and events in partnership with internal teams
• Support promotion and follow-up for partner programs across email, sales, and community channels
• Extend the lifecycle of partner programs through on-demand content and follow-up campaigns
• Serve as primary marketing liaison to Partnership team
• Align partner initiatives with Product Marketing messaging and GTM positioning
• Partner with Customer Marketing to align partner programs with customer lifecycle initiatives
• Work closely with the Webinar & Events Manager on scheduling and execution
• Collaborate with Sales and Customer Success to support partner-driven expansion opportunities
• Track partner marketing performance and partner-sourced pipeline in Salesforce
• Analyze program results and recommend optimizations to improve engagement and revenue outcomes
• Deliver regular reporting and insights to executive leadership
• Ensure accurate campaign tracking and reporting

Senior Manager, Partner Marketing

Account Manager

• Build and maintain strong relationships with channel partners; including identifying, recruiting, onboarding, and training new partners as needed
• Collaborate with partners to develop Joint Business Plans (including sales and marketing plans), set sales targets to achieve revenue goals, and review these on regular QBRs
• Monitor partner performance and provide feedback and recommendations for improvement to optimize partner sales results
• Provide regular sales training, coaching, and support to partners to enhance their sales capabilities and enable them to effectively sell Traliant products
• Build senior executive champions within partner organizations to drive change, overcome hurdles, and drive revenue- by aligning to JBP
• Own and manage a shadow forecast for each partner
• Meet assigned revenue and pipeline targets
• Stay updated on industry trends to identify new partnership opportunities
• Work closely with the Marketing team to provide partners with the necessary sales tools, resources, and marketing collateral to support their sales efforts
• Prepare and deliver regular reports on partner sales performance, market trends, and competitive analysis to management
• Contribute to the development of Traliant’s Partner sales strategy

Senior Manager, Partner Marketing

Partner Account Manager