Marketing

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

Vice President, Marketing

• Drive beneficiary engagement for MyALEXHealth.
• Own social media strategy and manage influencer relationships.
• Build partnerships for credibility and visibility.
• Own and optimize the website.
• Conduct competitive research.
• Create marketing content such as emails and case studies.
• Manage leads and customers using Hubspot.
• Monitor performance and report insights.
• Ensure compliance with Medicare marketing rules.

Senior Marketing Manager

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace.
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans.
• Key marketing liaison to all Corporate and Franchise Operators.
• Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support.
• Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency.
• Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts.
• Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform.
• Maintains and updates project(s) status and related activities through a project management platform.
• Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings.
• Manages Local Restaurant Marketing plans and support material.

Field Marketing Manager

• Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger
• Focus will be working with the internal Kroger team and external clients to create marketing strategies that drive business across many categories at Kroger
• Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
• Operate as a subject-matter-expert on marketing programs available from Kroger
• Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
• Programs include loyalty offers, digital media, print offers and more
• Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
• Plan, conduct & host quarterly business reviews with key clients to: Review upcoming marketing plans, Present results from recent/previous events, key learnings & future recommendations
• Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
• Manage online digital programs throughout the promotional time-period and adjust key variables as needed
• Complete analysis of programs at their conclusion and apply learnings to future recommendations
• Apply principles of budgeting and ROI to maximize investment opportunities
• Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more

Customer Marketing Manager

• Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations
• Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts
• Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process
• Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access
• Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans
• Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives
• Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement
• Ensure all marketing activities comply with healthcare regulations and organizational standards
• Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions

Associate Director, B2B Marketing

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Lead planning and execution of multi‑channel marketing campaigns across email, in‑app, SMS, digital, and other channels.
• Translate commercial goals into campaign briefs, business requirements, and technical specifications.
• Own documentation for all campaign-related data feeds, ensuring accuracy, clarity, and version control.
• Conduct Data Feed QA, identifying root causes of data issues and coordinating resolution.
• Manage and prioritise campaign and technical requests.
• Serve as escalation support for customer‑impacting issues relating to campaigns or marketing data.
• Monitor campaign performance, identify inefficiencies, and recommend enhancements to processes, targeting, or automation.

Senior Marketing Campaign Manager

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• Promote and sell franchise services in the assigned territory to meet or exceed assigned sales goals.
• Grow and develop the customer base by utilizing a systematic process to identify new prospects and to contact and follow up with customers routinely.
• Make repeated contact calls to build relationships and educate customers on why PuroClean® is the best cleaning and restoration company.
• Provide and communicate clear, accurate pretesting, service scoping, and job estimates.
• Monitor and follow up on all assigned jobs to ensure customer needs are met.

Marketing Representative

• Plan marketing projects and activities with accountability for successful completion
• Partner closely with key thought leaders to anticipate market changes
• Collect and interpret voice of customer (VOC) to define product requirements

Senior Field Marketing Manager

• Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals
• Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions
• Build, develop, and coach a high-performing team that supports multiple leaders across the business
• Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients
• Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities
• Define KPIs, track performance, and optimize plans to maximize NPV, reduce customer acquisition cost, and deliver business growth
• Manage intake of marketing initiatives and overall marketing budget
• Identify and evaluate new opportunities to expand patient acquisition, engagement and retention

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