Associate Director, B2B Marketing

Humana

Associate Director leading B2B marketing strategies for healthcare services. Overseeing marketing programs, sales enablement, and communications to drive business outcomes.

Posted 6/19/2026full-timeRemote • Kentucky • 🇺🇸 United StatesSenior💰 $138,900 - $191,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations
Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts
Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process
Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access
Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans
Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives
Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement
Ensure all marketing activities comply with healthcare regulations and organizational standards
Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions

Requirements

What you’ll need

10+ years of marketing experience, including B2B or sales enablement marketing
2+ years of leadership experience managing high-performing teams
Experience working in healthcare and/or highly regulated environments
Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels
Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging
Experience supporting multiple lines of business in a complex matrixed organization
Proven ability to partner with analytics teams to measure and communicate marketing effectiveness

Benefits

Comp & perks

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance and many other opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingsales enablement marketingintegrated marketing planssales support strategiesdata analyticsperformance measurementevent marketingdirect mail campaignscontent governancemarketing compliance

Soft Skills

leadershipteam developmentaccountabilityadaptabilitycontinuous improvementcollaborationstrategic thinkingcommunicationprioritizationresource management