Associate Vice President of Marketing

Humana

Associate VP of Marketing at Humana driving healthcare marketing strategy and consumer engagement. Collaborating with teams to optimize marketing efforts and expand patient acquisition.

Posted 6/3/2026full-timeLouisville • Kentucky • 🇺🇸 United StatesSenior💰 $203,400 - $279,800 per yearWebsite

About the role

Key responsibilities & impact

Lead the end-to-end marketing strategy for CenterWell Senior Primary Care, aligning with enterprise growth, brand, and member experience goals
Serve as a senior strategic partner to business unit leadership, bringing insights, perspective, and direction to key decisions
Build, develop, and coach a high-performing team that supports multiple leaders across the business
Create and evolve messaging frameworks, value propositions, and proof points that resonate with prospects and patients
Lead the design and implementation of market research and consumer insights to inform strategies and identify whitespace opportunities
Define KPIs, track performance, and optimize plans to maximize NPV, reduce customer acquisition cost, and deliver business growth
Manage intake of marketing initiatives and overall marketing budget
Identify and evaluate new opportunities to expand patient acquisition, engagement and retention

Requirements

What you’ll need

MBA or advanced degree preferred; bachelor’s degree required
10+ years of progressive experience in marketing, with at least 5 years in healthcare or retail preferred
Demonstrated success developing enterprise-level, multi-channel marketing strategies in highly regulated industries
Deep understanding of healthcare consumer behavior and the evolving landscape of value based care
Experience in both B2C and B2B marketing, with the ability to balance strategic vision with operational execution
Excellent communicator with the ability to distill complex ideas into compelling stories and business cases
Data-driven decision maker with strong analytical and measurement capabilities

Benefits

Comp & perks

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategymarket researchconsumer insightsKPI definitionperformance trackingcustomer acquisitionbusiness growthmulti-channel marketingdata analysisanalytical capabilities

Soft Skills

leadershipteam developmentcommunicationstrategic thinkingoperational executionstorytellingdecision makingcoachingcollaborationinsight generation

Certifications

MBAadvanced degree