Customer Marketing Manager

Shankman & Associates, Inc.

Manage marketing campaigns and activities for Kroger clients at Shankman & Associates. Collaborate with Kroger and clients to create strategic marketing plans across various categories.

Posted 6/20/2026full-timeErlanger • Kentucky • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger
Focus will be working with the internal Kroger team and external clients to create marketing strategies that drive business across many categories at Kroger
Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
Operate as a subject-matter-expert on marketing programs available from Kroger
Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
Programs include loyalty offers, digital media, print offers and more
Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
Plan, conduct & host quarterly business reviews with key clients to: Review upcoming marketing plans, Present results from recent/previous events, key learnings & future recommendations
Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
Manage online digital programs throughout the promotional time-period and adjust key variables as needed
Complete analysis of programs at their conclusion and apply learnings to future recommendations
Apply principles of budgeting and ROI to maximize investment opportunities
Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more

Requirements

What you’ll need

Bachelor's Degree in appropriate business-related subject
4 years relevant experience in shopper focused marketing required
Strong communication skills
Strong attention to detail, as well as great adaptability and emotional intelligence
Strong ability to think and act strategically
Advanced skills in MS Office
Skills working with AI a plus
Ability to adapt to changing technology and learn new digital interfaces quickly
Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Shankman & Associates, Inc. Website LinkedIn All Job Openings 51 - 200 employees Founded 1978 🤝 B2B 🛍️ eCommerce 🛒 Retail B2B
eCommerce
Retail Shankman & Associates, Inc. is a brokerage firm that specializes in partnering with consumer packaged goods (CPG) companies to drive their growth and success in local and national markets. They emphasize a people-first approach, simplifying the complexities in the industry to facilitate smooth transactions and impactful partnerships. Renowned for their deep understanding of customer needs and local market strengths, they aim to elevate brands through effective collaboration. Customer Marketing Manager Job not on LinkedIn 🔥 3 hours ago 🏢🏡 Erlanger – Hybrid ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger
Focus will be working with the internal Kroger team and external clients to create marketing strategies that drive business across many categories at Kroger
Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
Operate as a subject-matter-expert on marketing programs available from Kroger
Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
Programs include loyalty offers, digital media, print offers and more
Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
Plan, conduct & host quarterly business reviews with key clients to: Review upcoming marketing plans, Present results from recent/previous events, key learnings & future recommendations
Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
Manage online digital programs throughout the promotional time-period and adjust key variables as needed
Complete analysis of programs at their conclusion and apply learnings to future recommendations
Apply principles of budgeting and ROI to maximize investment opportunities
Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more 🎯 Requirements
Bachelor's Degree in appropriate business-related subject
4 years relevant experience in shopper focused marketing required
Strong communication skills
Strong attention to detail, as well as great adaptability and emotional intelligence
Strong ability to think and act strategically
Advanced skills in MS Office
Skills working with AI a plus
Ability to adapt to changing technology and learn new digital interfaces quickly
Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

shopper marketingmarketing strategiesdigital medialoyalty marketingpromotional analysisbudgetingROI analysisdigital couponstargeted campaignsuntargeted campaigns

Soft Skills

communication skillsattention to detailadaptabilityemotional intelligencestrategic thinkingpresentation skillsability to simplify complex material

Certifications

Bachelor's Degree in business-related subject