Shankman & Associates, Inc.

Account Executive

• Drive and lead all facets of the “Plan, Prepare, Execute, Follow-up and Measure” selling process
• Convert clearly defined, mutually agreed upon goals into actionable business plans
• Collaborate with relevant resource groups to prepare effective presentations
• Conduct sales presentations to execute the plans and gain customer acceptance
• Measure and evaluate results, share with relevant constituents and learn and grow from each experience for perpetual improvement
• Apply the selling process to acquire new customers and new distribution and promotion with existing ones, while maintaining existing levels of distribution and promotion
• Ensure all systems and processes, internal and external are accurately and timely maintained
• Develop and maintain superior business relationships with key decision makers at customers and our manufacturer partners

CPG Sales Account Executive

Account Manager

• Drive and lead all facets of the “Plan, Prepare, Execute, Follow-up and Measure” selling process
• Convert clearly defined, mutually agreed upon goals into actionable business plans
• Collaborate with relevant resource groups to prepare effective presentations
• Conduct sales presentations to execute the plans and gain customer acceptance
• “Inspect what you expect” to ensure agreements are fulfilled
• Measure and evaluate results, share with relevant constituents and learn and grow from each experience for perpetual improvement
• Apply the selling process to acquire new customers and new distribution and promotion with existing ones, while maintaining existing levels of distribution and promotion
• Ensure all systems and processes, internal and external are accurately and timely maintained
• Develop and maintain superior business relationships with key decision makers at customers and our manufacturer partners
• Maintain a thorough and contemporary understanding of account’s business and operational strategies and processes
• Always be prompt, complete and courteous in interactions and communications with others
• Conduct joint business planning and reviews with customers and clients to establish and review progress of mutually agreed upon objectives , KPI’s and scorecards
• Responsible for accurate and timely sales forecasting and communication
• Understand and utilize syndicated and other data sources
• Support forecasting and budget planning processes
• Purposefully participate in trade events
• Achieve an “Essential” rating of excellence from all constituencies

Marketing

• Primarily responsible for managing the execution and analysis of marketing campaigns & activities for Shankman’s clients at Kroger
• Focus will be working with the internal Kroger team and external clients to create marketing strategies that drive business across many categories at Kroger
• Lead shopper marketing at Kroger, utilizing Kroger-owned platforms, as well as third party providers
• Operate as a subject-matter-expert on marketing programs available from Kroger
• Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
• Programs include loyalty offers, digital media, print offers and more
• Host planning sessions with clients to develop a strategic marketing plan employing a variety of layered tactics
• Plan, conduct & host quarterly business reviews with key clients to: Review upcoming marketing plans, Present results from recent/previous events, key learnings & future recommendations
• Submit and set up promotions for execution, including digital coupons, targeted and untargeted digital media campaigns, and loyalty marketing events, etc.
• Manage online digital programs throughout the promotional time-period and adjust key variables as needed
• Complete analysis of programs at their conclusion and apply learnings to future recommendations
• Apply principles of budgeting and ROI to maximize investment opportunities
• Other duties will include ensuring up-to-date marketing information with Kroger, such as digital search tags, keywords, online presence including images and more

Customer Marketing Manager

Sales

• Perform all functions to assist Business Managers in the selling process.
• Lead, Train and Develop Kroger Sales Support Team.
• Manage and communicate timelines for Kroger Team Processes.
• Assist with calculating and submitting sales forecasts & trackers.
• Pre-Appointment Preparation.
• Sales Presentation Preparation.
• Compile Sales Materials.
• Post-Appointment Follow Up.
• Complete Customer Forms accurately.
• Post Reports, Promotions and Pricing on SharePoint.
• Work with Customers to resolve order or pricing issues.
• Interface with Customer's systems.

CPG Sales Account Executive

Account Manager

Customer Marketing Manager

Sales Support Manager