Marketing

• Own the relationship with the external advertising agency
• Monitor campaign performance using Google Analytics, Looker Studio and other reporting tools
• Analyze website traffic, conversion performance, and marketing KPIs to generate actionable insights alongside the agency
• Develop regular performance reports and recommend optimizations based on data
• Plan, execute, and optimize integrated marketing campaigns that support enrollment goals across multiple product lines
• Manage campaign timelines, budgets, deliverables, and reporting
• Partner with internal stakeholders to align marketing efforts with organizational priorities
• Identify opportunities to improve campaign performance and customer acquisition
• Support development of compelling marketing content across email, web, blog, social media, and paid campaigns
• Ensure messaging is aligned with the NOLS brand voice and strategic objectives
• Collaborate with internal subject matter experts to bring authentic stories to life
• Manage website content updates and collaborate on improvements to user experience and conversion performance
• Ensure website content remains accurate, current, and optimized for prospective students
• Conduct market and competitive research to identify trends, audience needs, and enrollment opportunities
• Translate customer insights into marketing recommendations and campaign improvements
• Partner with Expeditions, Custom Education, Wilderness Medicine, Alumni Trips and Advancement to support organizational initiatives
• Coordinate marketing support for events, launches, and organizational priorities
• Represent the marketing team in cross-functional planning and project discussions

Marketing Manager

• Develop and deliver multi-channel marketing programs, working with the broader marketing team, including digital, email, and in-person activations, aligned with regional business objectives and client priorities.
• Partner with internal stakeholders to develop thought leadership, case studies, and tailored collateral that resonate with hedge fund and asset management audiences.
• Plan and manage high-touch events such as roundtables, conferences, and webinars to deepen client relationships and drive engagement.
• Measure campaign effectiveness, analyze KPIs, and provide actionable insights to optimize marketing investments and demonstrate ROI.
• Equip business development teams with customized presentations, pitch decks, and competitive intelligence to accelerate deal cycles in partnership with product marketing.
• Track industry trends and competitor activity to inform positioning and refine go-to-market strategies.

Field Marketing Manager, Asset Owners

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Serve as the primary marketing contact for assigned business units, building strong partnerships and providing strategic marketing support.
• Collaborate with internal stakeholders to understand business goals, sales priorities, and member needs, translating them into effective marketing initiatives.
• Develop marketing plans and project briefs that support campaign execution and business objectives.
• Coordinate and execute multi-channel marketing campaigns across digital, social, print, email, and other marketing platforms.
• Manage project timelines, deliverables, logistics, and stakeholder communications to ensure successful campaign execution.
• Support campaign performance tracking, reporting, and analysis, providing insights and recommendations for future improvements.
• Conduct market, industry, and competitor research to identify trends, opportunities, and best practices.
• Coordinate with internal teams and external vendors to ensure projects are delivered on time, within scope, and aligned with brand standards.
• Assist with budget tracking and expense management for assigned marketing initiatives.
• Maintain consistency in brand messaging and visual identity across all marketing materials.

Marketing Specialist

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

Vice President, Marketing

• Attract and activate agencies
• Build trust in the channel
• Own events end to end
• Sharpen the story
• Architect HubSpot
• Run loyalty and incentives
• Read the market
• Maintain the infrastructure for Ember
• Support the long cycle
• Set and report KPIs
• Partner cross-functionally
• Shape strategy

Senior Marketing Lead, B2B

• Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.
• Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts.
• Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis to ensure efficient allocation of resources and strong business outcomes.
• Develop incentive strategies and targeted offers that increase new member acquisition, deepen engagement, and encourage adoption of key products and services.
• Lead loyalty and rewards program management, including program strategy, campaign development, optimization opportunities, and measurement of business impact.
• Identify and develop business partnership marketing opportunities that expand reach, enhance the member experience, and contribute to growth objectives.
• Establish performance goals, monitor campaign and program results, and translate data and insights into recommendations that improve effectiveness, return on investment, and member value.
• Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys, with the ability to translate results into optimization recommendations.
• Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively direct external partners and agencies to deliver against acquisition, engagement, retention, and product adoption goals.
• Partner with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally sound, and executed with excellence.
• Oversee external agencies, consultants, or vendors, including setting expectations, managing deliverables and timelines, reviewing work quality, evaluating performance, and ensuring alignment with strategy, budget, compliance, and business objectives.
• Continuously evaluate market trends, member behavior, and campaign performance to identify opportunities for innovation, optimization, and sustainable growth.
• Synthesize market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions.
• Perform other duties as assigned.

Senior Marketing Manager

• Develop new and innovative ways to achieve marketing objectives through data analysis
• Analyze marketing performance and find opportunities for improvement
• Resolve complex operational and marketing challenges through creative solutions
• Collaborate with analytics, product, technology, legal, agency, and Club partners

Marketing Engagement Partner

• Manage a high-tier book of financial advisor clients, building long-term relationships through personalized guidance, goal-tracking, and proactive outreach via phone, video, and email.
• Share, review, and execute monthly multi-channel content calendars (email, social, blog) within the FMG platform, incorporating client feedback.
• Partner with clients to brainstorm strategies that target new prospects, re-engage inactive leads, and maximize dashboard tools like audience segmentation.
• Learn and implement new AI-powered platform features quickly as they roll out.
• Keep meticulous records of client interactions, inquiries, and campaign data, while flagging trends or issues early.
• Assist with calendar execution and support tickets, managing your workload proactively and communicating when help is needed.
• Provide exceptional customer care and service to your book of business.

Marketing Success Specialist

• Serve as the primary marketing contact for strategic channel partners, distributors, and reseller relationships across North America and EMEA
• Partner closely with Account Managers and Partner Sales team to develop and execute joint go-to-market plans aligned to growth objectives
• Manage a high volume of partner marketing activities, requests, campaigns, and enablement initiatives across multiple stakeholders and geographies
• Plan and execute co-branded marketing campaigns including webinars, virtual events, email campaigns, digital programs, field marketing activities, and partner-led demand generation initiatives
• Coordinate partner participation in industry events, trade shows, partner conferences, and regional marketing activities
• Administer and track MDF (Market Development Funds), incentive and co-marketing programs, including proposal review, budget tracking, ROI measurement, and reporting
• Collaborate with marketing stakeholders to adapt messaging, content, and campaign assets for channel partner use
• Develop partner-facing sales and marketing materials, campaign toolkits, presentations, and enablement resources
• Drive partner engagement through regular communication, marketing planning sessions, and quarterly business reviews
• Monitor and report on partner marketing performance metrics including campaign engagement, lead generation, pipeline influence, and ROI
• Help improve and scale partner engagement processes, workflows, and operational efficiency as the channel organization grows

Partner Marketing Manager

• You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
• You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
• You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities.
• Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
• You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
• You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
• You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
• You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
• You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
• You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
• You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

Senior Marketing Manager – Lifecycle Strategy

• Dial leads from assigned lead campaigns and transfer calls to Sales Executives, Telemarketing Agents and/or Customer Service in an attempt to sell Timeshare, Marketing Package or solve any issues with memberships.
• Call leads and warm transfer calls to Sales Executives to generate additional volume and/ or package sales.
• Take inbound calls from campaigns and determine where lead should be directed.
• Maintain an upbeat, positive demeanor especially when interacting with Hilton guests, coworkers, supervisors, and managers.
• Maintain individual sales and marketing goals for performance.
• Ensures guest meets minimum eligibility requirements to tour sales center.
• Distribute only HGV authorized information and ensures that information is accurate.

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