Senior Marketing Manager

First Entertainment Credit Union

Sr. Marketing Manager for CineFi at First Entertainment Credit Union.

Posted 6/24/2026full-timeRemote • Arizona, California, Colorado, Florida, Idaho, Nevada, New Mexico, Ohio, Texas, Washington • 🇺🇸 United StatesSenior💰 $115,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.
Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts.
Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis to ensure efficient allocation of resources and strong business outcomes.
Develop incentive strategies and targeted offers that increase new member acquisition, deepen engagement, and encourage adoption of key products and services.
Lead loyalty and rewards program management, including program strategy, campaign development, optimization opportunities, and measurement of business impact.
Identify and develop business partnership marketing opportunities that expand reach, enhance the member experience, and contribute to growth objectives.
Establish performance goals, monitor campaign and program results, and translate data and insights into recommendations that improve effectiveness, return on investment, and member value.
Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys, with the ability to translate results into optimization recommendations.
Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively direct external partners and agencies to deliver against acquisition, engagement, retention, and product adoption goals.
Partner with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally sound, and executed with excellence.
Oversee external agencies, consultants, or vendors, including setting expectations, managing deliverables and timelines, reviewing work quality, evaluating performance, and ensuring alignment with strategy, budget, compliance, and business objectives.
Continuously evaluate market trends, member behavior, and campaign performance to identify opportunities for innovation, optimization, and sustainable growth.
Synthesize market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field required; advanced degree preferred.
At least 7 years of progressive marketing experience, including meaningful responsibility for strategy development, campaign leadership, and business performance.
Proficiency with digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and dashboarding or data visualization tools.
Proficiency in campaign measurement, marketing analytics, attribution, and KPI reporting, including conversion, CAC, ROAS/ROI, channel performance, and funnel analysis.
Strong knowledge of CRM and lifecycle marketing, including segmentation, audience targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.
Experience with go-to-market planning, promotional strategy, incentive and offer design, and performance optimization for new products, campaigns, or market launches.
Experience with loyalty and rewards programs, partnership marketing, influencer marketing, and content or channel strategies that support brand awareness and member acquisition is strongly preferred.
Working knowledge of credit union or banking products and services, applicable marketing and advertising regulations, field-of-membership requirements, and the integration of compliance considerations into campaign planning and execution preferred.
Clear written and verbal communication skills sufficient to develop briefs, present results, and align stakeholders on strategy, priorities, and performance.
Ability to travel as needed for meetings, events, partner engagements, and other business-related activities.
Ability to lift and carry marketing materials or other items weighing up to 25 pounds on an occasional basis.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account First Entertainment Credit Union Website LinkedIn All Job Openings 201 - 500 employees Founded 1967 🏦 Banking 💸 Finance Banking
Finance First Entertainment Credit Union is a financial institution that serves entertainment professionals in Hollywood, California, and surrounding communities. It offers a variety of banking products and services, including personal and business accounts, loans, credit cards, and financial advisory services. The credit union emphasizes personalized service with options for video, phone, and in-branch appointments, aiming to make banking convenient and tailored to the unique needs of those in the entertainment industry. It also provides digital banking solutions and custom services like loans for union dues to accommodate the schedules and financial requirements of its members. Senior Marketing Manager Job not on LinkedIn 🔥 29 minutes ago 🌵 Arizona, California, +8 more states – Remote 💵 $115k - $145k / year ⏰ Full Time 🟠 Senior 🎡 Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Collaborate with executive leadership and outside marketing agencies to develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns and programs that drive awareness, acquisition, engagement, and retention.
Own the planning and delivery of promotional campaigns across the member lifecycle, including new member offers, onboarding initiatives, product and service utilization campaigns, and retention efforts.
Support the CineFi marketing P&L through budget planning, investment prioritization, forecasting, and performance analysis to ensure efficient allocation of resources and strong business outcomes.
Develop incentive strategies and targeted offers that increase new member acquisition, deepen engagement, and encourage adoption of key products and services.
Lead loyalty and rewards program management, including program strategy, campaign development, optimization opportunities, and measurement of business impact.
Identify and develop business partnership marketing opportunities that expand reach, enhance the member experience, and contribute to growth objectives.
Establish performance goals, monitor campaign and program results, and translate data and insights into recommendations that improve effectiveness, return on investment, and member value.
Design and evaluate A/B and multivariate tests across offers, audiences, creative, landing pages, and lifecycle journeys, with the ability to translate results into optimization recommendations.
Develop and optimize integrated digital marketing programs across paid media, email/CRM, web, social, and partnership channels. Effectively direct external partners and agencies to deliver against acquisition, engagement, retention, and product adoption goals.
Partner with cross-functional stakeholders to ensure marketing initiatives are strategically aligned, operationally sound, and executed with excellence.
Oversee external agencies, consultants, or vendors, including setting expectations, managing deliverables and timelines, reviewing work quality, evaluating performance, and ensuring alignment with strategy, budget, compliance, and business objectives.
Continuously evaluate market trends, member behavior, and campaign performance to identify opportunities for innovation, optimization, and sustainable growth.
Synthesize market trends, member behavior, and campaign data into actionable recommendations, briefs, and business cases for marketing investment decisions.
Perform other duties as assigned. 🎯 Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field required; advanced degree preferred.
At least 7 years of progressive marketing experience, including meaningful responsibility for strategy development, campaign leadership, and business performance.
Proficiency with digital marketing and analytics platforms such as Google Analytics, ad platform reporting tools, marketing automation/CRM systems, and dashboarding or data visualization tools.
Proficiency in campaign measurement, marketing analytics, attribution, and KPI reporting, including conversion, CAC, ROAS/ROI, channel performance, and funnel analysis.
Strong knowledge of CRM and lifecycle marketing, including segmentation, audience targeting, trigger-based campaigns, onboarding, cross-sell, retention, and re-engagement strategies.
Experience with go-to-market planning, promotional strategy, incentive and offer design, and performance optimization for new products, campaigns, or market launches.
Experience with loyalty and rewards programs, partnership marketing, influencer marketing, and content or channel strategies that support brand awareness and member acquisition is strongly preferred.
Working knowledge of credit union or banking products and services, applicable marketing and advertising regulations, field-of-membership requirements, and the integration of compliance considerations into campaign planning and execution preferred.
Clear written and verbal communication skills sufficient to develop briefs, present results, and align stakeholders on strategy, priorities, and performance.
Ability to travel as needed for meetings, events, partner engagements, and other business-related activities.
Ability to lift and carry marketing materials or other items weighing up to 25 pounds on an occasional basis. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Senior Marketing Manager – Perioperative Education 🔥 55 minutes ago Intuitive 5001 - 10000 ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Sr. Marketing Manager responsible for US marketing initiatives for da Vinci Surgery. Driving education and sales efforts in therapeutic medical devices with a focus on impactful relationships. 🇺🇸 United States – Remote 💵 $188.4k - $271k / year ⏰ Full Time 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Regional Marketing Manager 🔥 1 hour ago Skillsoft 1001 - 5000 📚 Education 🏢 Enterprise ☁️ SaaS Website LinkedIn All Job Openings Regional Marketing Manager managing marketing strategy and execution across North America for Skillsoft. Responsible for demand generation and pipeline creation aligned to revenue growth. 🇺🇸 United States – Remote 💵 $120k - $125k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Industry Marketing Manager 🔥 3 hours ago Seeq Corporation 51 - 200 Website LinkedIn All Job Openings Industry Marketing Manager managing Seeq’s industry strategy and go-to-market plans. Partnering with teams to ensure industry priorities translate into impactful campaigns and content. 🇺🇸 United States – Remote 💵 $126k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing HCP Marketing Manager 🔥 6 hours ago Dexcom 10,000+ employees ⚕️ Healthcare Insurance 🧬 Biotechnology Website LinkedIn All Job Openings HCP Marketing Manager developing and executing marketing strategy for Stelo brand at Dexcom. Focused on expanding access, simplifying insights, and empowering providers to deliver better care. 🇺🇸 United States – Remote 💵 $105.8k - $176.3k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing 🦅 H1B Visa Sponsor Customer Marketing Manager 🔥 6 hours ago Gaggle 51 - 200 📚 Education 🔐 Security 🧘 Wellness Website LinkedIn All Job Openings Customer Marketing Manager responsible for renewal campaigns and customer advocacy at Gaggle. Collaborating with Customer Success and Sales to enhance customer relationships and drive revenue growth. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior 🎡 Marketing View More Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

digital marketingcampaign measurementmarketing analyticsKPI reportingCRMlifecycle marketinggo-to-market planningpromotional strategyperformance optimizationA/B testing

Soft Skills

collaborationcommunicationstrategic alignmentperformance analysisdata synthesisstakeholder alignmentinnovationoptimizationleadershipproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Businessadvanced degree in Marketing or related field