Senior Marketing Manager – Lifecycle Strategy

BECU

Sr. Marketing Manager focused on member lifecycle marketing strategies at BECU.

Posted 6/10/2026full-timeRemote • California, Idaho, South Carolina, Texas, Washington • 🇺🇸 United StatesSenior💰 $128,900 - $157,500 per yearWebsite

About the role

Key responsibilities & impact

You’ll lead the development of end-to-end member journeys, mapping key lifecycle stages and defining the moments that matter to drive engagement, retention, and growth.
You’ll build and operationalize segmentation strategies, translating enterprise segments into actionable marketing approaches that better serve diverse member needs.
You’ll own key marketing models (e.g., next best offer, attrition) from a strategic lens— identifying gaps, refining existing models, and shaping future capabilities.
Guide an integrated channel strategy across digital and traditional platforms, with a focus on expanding into under-utilized channels to broaden reach, increase engagement, and drive measurable impact.
You’ll translate data into actionable insights, partnering with analytics teams to inform strategies, evaluate performance, and improve marketing effectiveness.
You’ll lead forecasting efforts and ROI analysis, helping the organization make informed, high-impact marketing investments.
You’ll collaborate closely with product, analytics, finance, and MarTech teams to align strategies, define requirements, and ensure seamless execution.
You’ll oversee marketing plans to ensure alignment with business objectives, while guiding teams to execute against a cohesive lifecycle strategy.
You’ll own performance storytelling—consolidating insights, leading business reviews, and delivering clear, strategic recommendations to leadership.
You’ll manage marketing budgets, ensuring accurate tracking, efficient allocation, and alignment with strategic priorities.
You’ll mentor team members and act as a strategic thought partner, fostering innovation, accountability, and continuous improvement.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
Seven years of experience as a Marketing Manager or related role
Advanced degree in Marketing, Business Administration, or Communications preferred.
CRM and life-cycle marketing experience
Project management skills with a strong service focus and ability to manage multiple projects and deliverables
Exceptional written and executive presentation skills, with experience developing and delivering strategic presentations tailored to leadership and executive audiences.
Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics
Business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities
Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation.

Benefits

Comp & perks

401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMlife-cycle marketingforecastingROI analysissegmentation strategiesmarketing modelsdata analysisperformance storytellingproject managementbusiness analytics

Soft Skills

leadershipcollaborationrelationship buildinginfluencenegotiationcommunicationstrategic thinkingmentoringinnovationaccountability

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsAdvanced degree in MarketingAdvanced degree in Business AdministrationAdvanced degree in Communications