Digital Marketing

• Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms
• Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness
• Conduct daily optimization and budget checks to ensure campaigns meet performance goals
• Assist in ad builds and ensure proper setup and execution across platforms
• QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices
• Perform ad quality assurance (QA) checks ensuring accuracy and adherence to brand guidelines
• Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment
• Use analytics tools to assess campaign performance and identify areas for optimization
• Stay updated on industry trends, platform updates, and best practices for growth and innovation

Digital Marketing Specialist

• Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions.
• Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators.
• Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations.
• Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements.
• Execute technical changes to ad platform implementations.
• Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting.
• Serve as a primary technical resource for the team by providing internal support.
• Train and mentor team members on reporting tools, automation processes, and technical best practices.
• Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities.
• Maintain clear documentation for scripts, automations, reporting processes, and technical workflows.
• Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
• Analyze campaign performance, financial data, and key performance indicators to identify trends, uncover opportunities, and recommend actions that improve efficiency, profitability, quality, and return on investment.
• Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability.

Digital Marketing Automation Specialist

• own the strategy and performance of Make Space's digital marketing channels
• lead the planning and execution of paid digital campaigns across Google, Meta, and other digital platforms
• manage and mentor the Digital Marketing team
• analyze campaign performance, customer behaviour, and the digital customer journey
• partner with internal teams and external agencies to improve website performance and overall digital customer experience
• develop and lead a culture of continuous testing and optimization
• collaborate with other key departments to align digital marketing strategies with business initiatives
• manage digital marketing budgets to maximize performance and ensure measurable results
• stay ahead of emerging trends, technologies, and best practices

Digital Marketing Manager

• Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio
• Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence
• Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility
• Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead
• Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members
• Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce
• Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC
• Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification
• Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team
• Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively

• Execute and support integrated, multi ‑ channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI.
• Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies.
• Monitor in ‑ flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution.
• Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline.
• Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision ‑ making.
• Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs.
• Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives.
• Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality.
• Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI.

Digital Marketing, Analytics Specialist

• Act as the main point of contact between business partners and the CEMC production team;
• Support partners in prioritizing and clarifying their requests;
• Analyze, synthesize, and translate business needs into clear and structured briefs;
• Plan, coordinate, and lead project kick-offs and follow-up meetings;
• Ensure rigorous project management (scope, timelines, budgets, and quality);
• Create, track, and update requests in the JIRA tool;
• Collaborate closely with production teams and engage the appropriate expertise when needed;
• Ensure consistency of requests, quality of deliverables, and alignment with brand standards;
• Maintain proactive and transparent communication with partners throughout projects.

Digital Marketing and Communications Project Manager

• Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations
• Own all things events related to digital such as webinars and podcasts. including hosting and being the face for the company for these events.
• Partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue.
• Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
• Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
• Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.
• Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Digital Events Marketing Manager, Field Events

• Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations
• Own all things events related to digital such as webinars and podcasts, including hosting and being the face for the company for these events.
• Partner closely with sales, marketing, and product to turn booth space and badge scans into meetings, opportunities, and closed revenue.
• Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
• Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do.
• Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
• Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
• Manage event spend across the full calendar. Track costs, forecast accurately, and flag risks early.
• Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.

Digital & Field Events Marketing Manager

• Design and execute multi-channel marketing strategies—SEO/SEM, paid ads (Google, LinkedIn, Meta), email nurture, content marketing, social media, webinars—to fuel lead generation and deal flow.
• Deploy lead generation programs, nurture sequences, optimize landing pages and funnels through CRO and A/B testing .
• Work with sales to target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach .
• Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements to boost organic reach.
• Manage tools like HubSpot, Marketo, Pardot or Salesforce; build nurture workflows, lead scoring automation, and report integrations.
• Track KPIs (CPL, CAC, conversion rates, LTV), generate insights, optimize ROI, and present to leadership.
• Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance.
• Coordinate with internal teams (product, design, CSM) and manage freelancers or agencies to deliver campaigns .

Digital Marketing and Sales Executive, B2B SaaS

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
• Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
• Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
• Step in to support execution or troubleshooting when needed.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Digital Marketing Manager – Email/Affiliate

• Support the scheduling, setup, and testing of email campaigns, as well as assisting with quality assurance such as link checking, formatting reviews, and audience verification.
• Support content SEO initiatives by auditing website images, drafting descriptive alt text, and maintaining image metadata to improve accessibility and organic search performance.
• Support the creative content manager by drafting, editing and preparing long-form content for publication, including blog posts, customer stories and thought leadership pieces.
• Assist with customer communication content, creative briefs and scheduling social media posts.
• Assist in developing and documenting processes for collecting customer feedback, referrals, and advocacy content.
• Support the execution of Account-Based Marketing (ABM) campaigns, including email marketing, direct mail and gifting initiatives, while assisting as needed with sourcing materials and hardware, coordinating mailer logistics and shipment tracking, assembling Canadian mailers, and preparing materials for on-site events and shows.
• Own a project to audit, organize, and improve our marketing content and customer evidence repository in Guru, making it easier for teams across the business to discover and leverage existing assets. (approximately 4 months to complete)
• Partner with the Digital Marketing Manager and Creative Content Manager to launch industry-specific prospect email campaigns, including content research, audience segmentation, campaign setup, and the creation of a documented process to enable ongoing execution by future team members. (approximately 4 months to complete)

Co-Op Student – Digital Marketing, Content Operations

• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
• Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
• Develop and refine ongoing social media and digital marketing strategies
• Analyze performance data and identify opportunities for growth and optimization
• Create, schedule, and publish engaging content across social media platforms
• Manage and optimize Google Business Profile listings
• Plan, launch, and manage Google Ads campaigns
• Develop lead generation strategies focused on membership acquisition and retention
• Optimize website content and landing pages for search visibility

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
• Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
• Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
• Manage the strategic direction of affiliate marketing across all brands.
• Define how affiliate contributes to customer acquisition and revenue growth.

• Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth
• Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility
• Onboard Marketplace sellers into Sponsored Products and Sponsored Brands
• Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns
• Build high performance advertising plans that achieve measurable business & sponsored brand outcomes
• Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support
• Identify opportunities to grow Marketplace advertising revenue

Digital Marketing Specialist, Paid Search

• This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps).
• You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.
• You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline.
• You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
• This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

Digital Marketing jobs in Canada

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Digital Marketing Specialist

Digital Marketing Automation Specialist

Digital Marketing Manager

Digital Marketing Manager

Digital Marketing, Analytics Specialist

Digital Marketing and Communications Project Manager

Digital Events Marketing Manager, Field Events

Digital & Field Events Marketing Manager

Digital Marketing and Sales Executive, B2B SaaS

Digital Marketing Manager – Email/Affiliate

Co-Op Student – Digital Marketing, Content Operations

Digital Marketing Manager

Digital Marketing Manager

Digital Marketing Specialist, Paid Search

Digital Marketing Manager