Digital Marketing

• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
• Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
• Develop and refine ongoing social media and digital marketing strategies
• Analyze performance data and identify opportunities for growth and optimization
• Create, schedule, and publish engaging content across social media platforms
• Manage and optimize Google Business Profile listings
• Plan, launch, and manage Google Ads campaigns
• Develop lead generation strategies focused on membership acquisition and retention
• Optimize website content and landing pages for search visibility

Digital Marketing Manager

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
• Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
• Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
• Manage the strategic direction of affiliate marketing across all brands.
• Define how affiliate contributes to customer acquisition and revenue growth.

• Own the end-to-end marketing relationship with Marketplace sellers, serving as main marketing point of contact and focusing on strategic planning, relationship building and business growth
• Analyze performance across CPC, CTR, ROAS, revenue, SOV, and visibility
• Onboard Marketplace sellers into Sponsored Products and Sponsored Brands
• Manage, optimize, and pace Sponsored Products & Sponsored Brands campaigns
• Build high performance advertising plans that achieve measurable business & sponsored brand outcomes
• Partner and educate marketplace sellers on how to effectively conduct marketing campaigns through presentations, reviews, and one-on-one support
• Identify opportunities to grow Marketplace advertising revenue

Digital Marketing Specialist, Paid Search

• This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps).
• You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.
• You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline.
• You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
• This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Digital Marketing Strategist – Startups/SMB

Senior Digital Marketing Strategist – Startups/SMB

• Develop and execute integrated digital marketing strategies aligned with organizational priorities.
• Provide strategic advice and digital expertise to internal teams and leadership.
• Lead end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation across multiple channels including web, email, paid media, and social platforms.
• Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms).
• Develop and implement comprehensive SEO strategies (technical and content-driven).
• Establish digital KPIs, build dashboards, and provide performance reporting.
• Build and maintain strong relationships with internal teams, external partners, and vendors.
• Apply change management practices to support adoption of digital strategies and tools.

Manager, Digital Marketing

• Drive online visibility, traffic, and conversions across the USA and Canada
• Lead execution and optimization of campaigns
• Collaborate with copywriters to shape content opportunities
• Test and optimize ad creative and targeting strategies
• Own and refine tracking implementation through Google Tag Manager

Digital Marketing Specialist

• Review and prepare market analysis of current digital marketing best practices
• Conduct trend and competitor research to support campaign strategy
• Assist with paid ad setup, monitoring, and basic optimization
• Prepare, schedule, and publish organic content for Pinterest and Snapchat accounts
• Support content planning and coordination across social media and email channels
• Track and organize campaign performance data for reporting purposes
• Ensure accuracy and consistency across all published content
• Assist with general digital marketing and administrative tasks as needed

Digital Marketing Coordinator

• Own and maintain the FullContact website, ensuring all content is accurate, up to date, and optimized for performance and SEO
• Build and publish new web pages, including product pages, landing pages, and blog content to support marketing initiatives and campaigns
• Partner closely with design and product teams to enhance user experience (UX) and improve conversion
• Apply SEO best practices across all website content to improve organic visibility, traffic, and search rankings
• Write and publish blog posts, product content, and marketing copy
• Design, build, and execute email marketing campaigns, including newsletters, promotional campaigns, and product updates to engage and inform target audiences
• Manage email database and segmentation to ensure relevant and personalized communication
• Own and execute FullContact’s LinkedIn content strategy to strengthen brand presence and audience engagement
• Track and report on marketing performance using Salesforce and other tools
• Monitor key metrics across website, email, and social channels
• Provide regular insights and recommendations to improve performance

• Own and maintain the FullContact website, ensuring all content is accurate, up to date, and optimized for performance and SEO
• Build and publish new web pages, including product pages, landing pages, and blog content to support marketing initiatives and campaigns
• Write and publish blog posts, product content, and marketing copy
• Design, build, and execute email marketing campaigns
• Own and execute FullContact’s LinkedIn content strategy to strengthen brand presence and audience engagement
• Track and report on marketing performance using Salesforce and other tools

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