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Digital Marketing Manager
Easy OutsourceDigital Marketing Manager overseeing the full digital marketing ecosystem for a Pilates franchise. Driving memberships and local brand awareness through various channels.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
digital marketingGoogle AdsMeta AdsSEOkeyword researchcontent optimizationsocial media content creationcommunity managementdata analysislead generation strategies
Soft Skills
analytical skillscommunication skillsproject management skills
Tools & Technologies
Google Business Profilesocial media platformscontent calendarsmarketing campaignslanding pages
Industry Keywords
membership acquisitionmembership retentionlocal brand awarenessperformance datagrowth optimization
About the role
Key responsibilities & impact- Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
- Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
- Develop and refine ongoing social media and digital marketing strategies
- Analyze performance data and identify opportunities for growth and optimization
- Create, schedule, and publish engaging content across social media platforms
- Manage and optimize Google Business Profile listings
- Plan, launch, and manage Google Ads campaigns
- Develop lead generation strategies focused on membership acquisition and retention
- Optimize website content and landing pages for search visibility
Requirements
What you’ll need- 3+ years of digital marketing experience
- Strong hands-on experience managing Google Ads campaigns with measurable results
- Experience managing Meta Ads campaigns
- Experience with Google Business Profile optimization and local SEO
- Knowledge of SEO best practices, keyword research, and content optimization
- Experience with social media content creation and community management
- Strong analytical skills and ability to interpret campaign data
- Excellent communication and project management skills
Benefits
Comp & perks- Full-Time
- WFH
- Flexible work arrangements