Digital Marketing Manager

Easy Outsource

Digital Marketing Manager overseeing the full digital marketing ecosystem for a Pilates franchise. Driving memberships and local brand awareness through various channels.

Posted 6/11/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
Develop and refine ongoing social media and digital marketing strategies
Analyze performance data and identify opportunities for growth and optimization
Create, schedule, and publish engaging content across social media platforms
Manage and optimize Google Business Profile listings
Plan, launch, and manage Google Ads campaigns
Develop lead generation strategies focused on membership acquisition and retention
Optimize website content and landing pages for search visibility

Requirements

What you’ll need

3+ years of digital marketing experience
Strong hands-on experience managing Google Ads campaigns with measurable results
Experience managing Meta Ads campaigns
Experience with Google Business Profile optimization and local SEO
Knowledge of SEO best practices, keyword research, and content optimization
Experience with social media content creation and community management
Strong analytical skills and ability to interpret campaign data
Excellent communication and project management skills

Benefits

Comp & perks

Full-Time
WFH
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingGoogle AdsMeta AdsSEOkeyword researchcontent optimizationsocial media content creationcommunity managementdata analysislead generation strategies

Soft Skills

analytical skillscommunication skillsproject management skills