Digital Marketing Manager

Granum

Digital Marketing Manager overseeing website performance and paid media across three brands. Driving pipeline through technical SEO/AEO and strong agency management.

Posted 6/3/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$105,000 - CA$125,000 per yearWebsite

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Hard Skills

digital marketingwebsite performanceconversion rate optimization (CRO)paid media managementtechnical SEOAEOschemaredirectsdata analysisexperiment design

Soft Skills

analytical skillsagency managementproject managementstakeholder managementcommunication skillsproblem-solvingcollaborationownershipadaptabilityleadership

Industry Keywords

B2B SaaSdemand generationperformance targetslanding page infrastructurecontent programchannel reportcross-functionalagency relationshippipelinemarketing experiments

About the role

Key responsibilities & impact

This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps).
You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it.
You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline.
You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off.
This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency.

Requirements

What you’ll need

4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO
Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it
Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it
Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why
Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code
Strong project management skills, including managing external agency relationships and cross-functional stakeholders.

Benefits

Comp & perks

In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.
In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.
We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.
We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.
We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.