Digital Marketing Specialist

Knix

Digital Marketing Specialist managing paid social media campaigns for Knix, empowering customers with innovative intimate apparel. Collaborates across teams to optimize ad effectiveness and drive growth.

Posted 7/23/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$75,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and managing paid social media campaigns across platforms like Meta, Pinterest, and TikTok, with a strong focus on data-driven optimization and collaboration with creative teams. Proficient in analyzing campaign performance and implementing strategies to enhance ad effectiveness while adhering to brand guidelines.

Highest-signal resume keywords

Paid Social Media AdvertisingMeta Advertising ProficiencyCreative Strategy DevelopmentCampaign OptimizationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisAd Quality AssuranceBudget ManagementPerformance MarketingDirect-Response Marketing Strategies

Soft Skills

Organizational SkillsTime ManagementProblem-SolvingEffective CommunicationProactive Approach

Tools & Technologies

Analytics ToolsAd Management Platforms

Industry Keywords

Fashion IndustryRetail IndustryAttribution ModelsEmerging Platforms

About the role

Key responsibilities & impact

Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms
Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness
Conduct daily optimization and budget checks to ensure campaigns meet performance goals
Assist in ad builds and ensure proper setup and execution across platforms
QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices
Perform ad quality assurance (QA) checks ensuring accuracy and adherence to brand guidelines
Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment
Use analytics tools to assess campaign performance and identify areas for optimization
Stay updated on industry trends, platform updates, and best practices for growth and innovation

Requirements

What you’ll need

4+ years of experience in digital marketing, specifically within paid social media advertising
Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.)
Experience working with Creative Teams to develop Creative Strategy
Excellent organizational and time-management skills
Ability to collaborate cross-functionally and effectively communicate findings to stakeholders
A self-starter with a proactive approach to problem-solving and campaign optimization
Experience in the fashion or retail industry is a plus
Knowledge of direct-response marketing strategies and attribution models is an asset

Benefits

Comp & perks

100% of the premiums for your health, dental, and HSA
Generous coverage for paramedical services, mental health support, and vision care
Access to Dialogue for virtual coaching, therapy, and legal counseling
3 Floater Days and 10 Sick Days annually
4 extra paid days off attached to holidays
Paid Parental Leave tops up salary to 80% for 24 weeks
GRSP Match program (up to 3% match)
$500 annual development budget
50% discount on Knix products