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About the role
Key responsibilities & impact- Execute and support integrated, multi ‑ channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI.
- Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies.
- Monitor in ‑ flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution.
- Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline.
- Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision ‑ making.
- Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs.
- Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives.
- Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality.
- Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI.
Requirements
What you’ll need- Post ‑ secondary degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments.
- Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools.
- Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights.
- Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes.
- Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends.
- Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization.
- Proven ability to work cross ‑ functionally and with agency partners to support campaign execution, optimization, and reporting.
- Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non ‑ technical audiences.
- Highly organized, detail ‑ oriented, and able to manage multiple campaigns and priorities in a fast ‑ paced environment.
- Proactive, adaptable, and improvement ‑ focused, with a test ‑ and ‑ learn mindset and interest in evolving digital marketing capabilities.
Benefits
Comp & perks- Flexible vacation and Kinaxis Days (company-wide days off)
- Flexible work options
- Physical and mental well-being programs
- Regularly scheduled virtual fitness classes
- Mentorship programs, training, and career development
- Recognition programs and referral rewards
- Hackathons
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Campaign Performance AnalysisAudience SegmentationFunnel OptimizationDigital ROI ImprovementSEO and AI-Driven Search Trends
Soft Skills
Strong Communication SkillsDetail-OrientedProactive and AdaptableOrganizational SkillsPresentation Skills