Digital Marketing Manager

Mitratech

Paid Digital Marketing Manager executing digital marketing campaigns across paid media for Mitratech's GRC portfolio. Collaborating globally with teams to drive measurable impacts through digital programmes.

Posted 7/4/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$80,000 - CA$85,000 per yearWebsite

About the role

Key responsibilities & impact

Execute day-to-day campaigns across paid digital channels including paid search (Google Ads, Microsoft Ads), paid social (LinkedIn), display, and programmatic retargeting for the GRC portfolio
Manage and optimise budget allocation across paid channels to support pipeline contribution, cost per lead, and return on ad spend, reporting results to senior leadership on a regular cadence
Support organic social media activity across LinkedIn and other relevant platforms, contributing to a content calendar in partnership with the content and brand teams to build audience, drive engagement, and support GRC brand visibility
Build, test, and optimise campaign creative, audience targeting, and landing page experiences to improve conversion rates across the funnel, from first click through to marketing qualified lead
Monitor paid channel performance in response to shifting buyer behaviour driven by AI search, including tracking how AI-referred traffic interacts with paid touchpoints and flagging findings to senior team members
Partner with the Marketing Operations team to ensure accurate UTM tracking, attribution, and reporting across all paid and social channels; maintain clean funnel data in HubSpot and Salesforce
Collaborate with Revenue Marketing teams to align paid programmes with campaign themes, ABM account lists, and pipeline priorities across North America, EMEA, and APAC
Support the broader Digital and AI Visibility team in executing GEO and AEO content distribution strategies, including promoting answer-first content and thought leadership assets through paid amplification
Conduct regular competitive analysis across paid search and social to identify gaps and opportunities, sharing findings and recommendations with the team
Stay current with platform changes, AI-driven ad automation features, and emerging digital channels; bring observations and recommendations to the team proactively

Requirements

What you’ll need

3+ years of hands-on paid digital marketing experience in a B2B SaaS or technology company, with a track record of executing multi-channel campaigns that support pipeline goals
Solid platform experience across Google Ads and LinkedIn Campaign Manager; experience with Microsoft Ads
Experience supporting organic and paid social media programmes in a B2B context, with an understanding of how LinkedIn drives brand visibility and demand in enterprise and mid-market audiences
Analytical capabilities; comfortable working with performance dashboards, interpreting attribution data, and presenting results to senior stakeholders clearly
Experience working with HubSpot and Salesforce for lead tracking and funnel reporting; familiarity with GA4 and UTM attribution best practices
Awareness of how AI is reshaping digital discovery and buyer behaviour, including AEO, GEO, and zero-click search trends and their implications for paid channel execution
Organised and self-directed, with the ability to manage multiple campaigns simultaneously and work effectively across time zones as part of a globally distributed team
Experience in GRC, compliance, risk, or enterprise SaaS is preferred; genuine curiosity for the industry and the ability to develop subject matter knowledge quickly is essential
Fluent in English (written and spoken).

Benefits

Comp & perks

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email Recruiting@mitratech.com to request an accommodation.

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Hard Skills & Tools

Campaign ManagementBudget OptimizationPerformance Dashboard AnalysisAttribution Data InterpretationConversion Rate OptimizationAI-Driven Ad AutomationMulti-Channel Campaign ExecutionContent Calendar DevelopmentCompetitive AnalysisLead Tracking

Soft Skills

OrganizedSelf-DirectedEffective Communication