Digital Marketing Manager – Email/Affiliate

High Tide Inc.

Digital Marketing Manager overseeing email and affiliate marketing strategies at High Tide Inc. Driving digital marketing performance with a focus on omni-channel initiatives.

Posted 6/24/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
Step in to support execution or troubleshooting when needed.
Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Requirements

What you’ll need

6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
Strong experience across multiple digital channels (email, web, paid media, affiliate).
In-depth email experience and affiliate management experience are requirements to succeed in this role.
Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
Strong analytical skills and ability to translate data into actionable insights.
Experience managing or guiding cross-functional teams.
Experience working with agencies and external partners.
Strong communication and presentation skills.

Benefits

Comp & perks

Professional development opportunities
Health insurance
Flexible work arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingdigital marketingperformance marketinge-commercecampaign strategylifecycle strategydata analysisaffiliate managementconversion optimizationA/B testing

Soft Skills

analytical skillscommunication skillspresentation skillsstrategic thinkingteam managementcollaborationproblem-solvingleadershipcustomer behavior analysisperformance targeting