High Tide Inc.

Human Resources

• Lead workplace investigations
• Coach leaders on performance management, discipline, attendance, accommodations, and conflict resolution
• Support workforce planning, employee engagement, leadership development, WCB/return-to-work, HR analytics, and legislative compliance
• Support unionized operations
• Interpret collective agreements
• Investigate grievances
• Support collective bargaining initiatives
• Support employer branding, recruitment marketing, career fairs, community outreach, workforce planning, and candidate experience

Retail HR Solutions Advisor

Producer

• Capture high-quality video and photography content across multiple brands and channels.
• Produce content for social media, digital advertising, e-commerce, retail marketing, creator campaigns, educational initiatives, and product launches.
• Execute content shoots in studio, retail, event, office, and on-location environments.
• Ensure all content aligns with creative direction, campaign objectives, and brand standards.
• Produce original content including: product demonstrations and product launch content, lifestyle photography and videography, retail and in-store content, creator and influencer content, educational and host-led content, event coverage and activation content, behind-the-scenes content, product listing videos and e-commerce assets.
• Support the development of both short-form and long-form video content.
• Direct creators, hosts, influencers, and talent during content production.
• Capture footage suitable for social media, digital marketing, advertising, retail, and e-commerce applications.

Content Producer, Videographer

Graphics Designer

• Delivering exceptional in-house graphic services to sales, marketing, and purchasing departments
• Creating motion graphics, animated assets, and visual effects for social media and digital advertising
• Editing short-form video content for digital platforms such as Instagram, TikTok, Facebook, and YouTube
• Designing visually stunning email layouts to boost engagement and sales growth
• Expertly designing interior and exterior store displays
• Generating innovative packaging concepts and ensuring compliance with customer style guides
• Capturing lifestyle photography and producing technical illustrations
• Collaborating with fellow designers and managing multiple projects

Graphic Designer

Content Marketing Manager

• Establish and maintain the creative vision for integrated content initiatives across all brands and media channels.
• Lead the visual development of campaigns, content series, product launches, promotional initiatives, and brand-building activities.
• Translate business objectives into compelling visual concepts, creative platforms, and customer-facing experiences.
• Drive creative excellence across all content channels while maintaining consistency and quality.
• Provide art direction for photography, videography, motion graphics, social media content, digital advertising, retail marketing materials, creator content, packaging support, and e-commerce assets.
• Direct creative execution from concept development through final production.
• Collaborate with producers, videographers, editors, designers, photographers, and creators to ensure visual concepts are executed effectively.
• Guide content creation teams during pre-production, production, and post-production activities.
• Develop and maintain visual identity systems, content frameworks, campaign toolkits, and creative standards.
• Ensure consistency across all customer-facing creative assets and communication channels.
• Establish scalable design systems that support content production efficiency and brand consistency.
• Champion strong visual storytelling and design best practices throughout the organization.
• Lead the development of innovative content concepts, campaign ideas, creative executions, and storytelling approaches.
• Identify opportunities to leverage emerging content formats, creative technologies, and media platforms.
• Encourage experimentation and continuous improvement across content initiatives.
• Stay informed of design, content, photography, video, and digital media trends.
• Collaborate with internal stakeholders to develop integrated content strategies that support marketing, retail, e-commerce, product development, and branding objectives .
• Establish content pillars, campaign frameworks, and audience engagement strategies.
• Develop channel-specific and cross-channel content approaches that align with broader business goals.
• Lead the development of campaign concepts, content themes, promotional initiatives, and integrated creative platforms.
• Create creative briefs and strategic direction for launches, seasonal campaigns, retail activations, and brand initiatives.
• Ensure all content initiatives support business objectives and deliver a consistent customer experience.
• Drive compelling visual storytelling that strengthens customer engagement, loyalty, and brand affinity.
• Ensure content reflects the company's voice, values, positioning, and customer experience objectives .
• Identify opportunities to enhance brand storytelling through new creative.
• Lead and provide creative direction to content strategists, producers, editors, designers, creators, and external partners.
• Foster a collaborative, innovative, and performance-driven team culture.
• Support professional development through mentorship, coaching, and creative leadership.
• Establish creative processes, standards, and workflows that support efficient execution.
• Work closely with Design, Marketing, Retail Operations, E-commerce, Product Development, Procurement, and external partners to align creative initiatives with business objectives .
• Participate in integrated planning sessions and campaign development activities.
• Act as a key creative stakeholder for brand, campaign, and content initiatives.
• Oversee content production from concept development through final delivery.
• Participate in pre-production planning including creative briefs, shot planning, storyboards, content requirements, and production direction.
• Ensure content is delivered on time, within scope, and to established creative standards.
• Support efficient production workflows and content utilization across channels.
• Review and approve creative deliverables across all media channels.
• Ensure content meets established standards for visual quality, messaging, brand consistency, and customer experience.
• Maintain quality standards across internal teams, contractors, creators, and external partners.
• Monitor content performance across channels including engagement, reach, audience growth, traffic, conversion, and retention metrics.
• Evaluate the effectiveness of creative initiatives and campaign performance.
• Collaborate with content strategists to identify opportunities for optimization and improvement.
• Utilize data, audience insights, and business results to refine creative strategies and improve effectiveness.
• Present content performance insights, recommendations, and strategic updates to senior leadership.
• Support annual planning, forecasting, budgeting, and performance review processes.
• Support content planning and prioritization across multiple brands and initiatives.
• Assist in allocating creative resources to maximize impact and efficiency.
• Collaborate with contractors, creators, agencies, photographers, videographers, and other external partners as required .
• Review external deliverables to ensure alignment with company standards and creative objectives .
• Identify opportunities to improve efficiency, scalability, and creative output through external partnerships.

Senior Integrated Media Content Designer

Social Media Manager

• Support the development and execution of social media strategies across multiple brands and platforms.
• Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention.
• Ensure social media initiatives align with broader content, campaign, and business objectives.
• Monitor competitor activity, platform developments, and industry trends to identify growth opportunities.
• Assist in the development and management of social media content calendars.
• Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs.
• Support content planning activities by identifying content gaps, opportunities, and priorities.
• Ensure content plans align with publishing schedules and campaign objectives.
• Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities.
• Research emerging trends, creator content, viral formats, and audience interests.
• Monitor cultural moments and platform developments that may support brand engagement.
• Recommend new content formats and creative approaches that improve performance and audience engagement.
• Manage content publishing across social media platforms including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels as required.
• Schedule and publish content according to approved content calendars and campaign plans.
• Optimize content for engagement, reach, retention, audience growth, and overall channel performance.
• Monitor comments, messages, reviews, tags, mentions, and social media conversations across channels.
• Engage with audiences in accordance with brand guidelines and community standards.
• Prepare regular social media performance reports and content summaries.

Social Media Content Strategist

Digital Marketing

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
• Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
• Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
• Step in to support execution or troubleshooting when needed.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.

Digital Marketing Manager – Email/Affiliate

• Lead labour relations strategy across multiple unionized retail locations.
• Act as the primary advisor on Collective Bargaining Agreement negotiation, renewal, and administration.
• Demonstrate leadership in multi-union environments.
• Align business goals with union obligations and commitments.
• Develop and execute bargaining strategies, including preparation, proposal development, costing, and risk analysis.
• Serve as ER lead support in most Canadian CBA negoitations along with VP HR and Director HR support during negotiations.
• Guide leadership through bargaining decisions and outcomes.
• Interpret Collective Bargaining Agreements.
• Provide clear, practical guidance to operations and HR teams.
• Build strong relationships with union representatives.
• Manage disputes, grievances, and escalations with a solutions focus.
• Lead grievance management processes, including investigation, documentation, and arbitration preparation.
• Design and deliver labour relations training for leaders in unionized environments.
• Train managers on CBA interpretation, progressive discipline, conflict resolution, and investigation practices.
• Drive consistency in labour relations practices across all unionized locations.
• Streamline and standardize processes to manage newly negotiated CBAs.
• Translate agreement changes into operational procedures, templates, and workflows.
• Partner with payroll, operations, and HR teams to ensure accurate implementation of new terms.
• Oversee and support HR Generalists on employee and labour relations matters.
• Act as a liaison between operations and HR.
• Ensure consistent communication and alignment.
• Audit workplace investigations and provide coaching to improve quality and consistency.
• Establish best practices for investigations, documentation, and reporting across regions.
• Maintain HR systems, records, and documentation to support compliance and audits.
• Support internal and external audit requirements with accurate reporting and file management.
• Train and onboard new HR team members.
• Document processes to improve efficiency and clarity.
• Support performance management processes in Dayforce.
• Guide employees and leaders on performance tools and job descriptions.
• Partner with health and safety to lead compliance with OHS requirements in retail and warehouse environments.
• Support development and execution of safety programs and initiatives.
• Prepare reports to support workforce planning and HR initiatives, including attendance, performance, and accruals.
• Draft employee communications including transfers, role changes, disciplinary outcomes.
• Coordinate leadership training, onboarding, and offboarding processes.
• Maintain deep knowledge of employment legislation across Canadian provinces, ensure compliance in all practices.
• Lead adoption and integration of Smartsheet workflows across HR and business teams.
• Improve efficiency and reduce manual work.
• Collaborate across departments to support company-wide initiatives and strengthen HR integration.
• Conduct employee investigations with a high level of confidentiality and accuracy.
• Build strong partnerships with operations leaders, District Managers, and Area Managers.
• Act with integrity, professionalism, and sound judgment in all matters.
• Support system rollouts, access management, and ongoing HR technology improvements.
• Contribute as a key member of the HR team.
• Provide coverage and support across functions as needed.
• Coordinate and facilitate leadership and discipline training sessions including welcome package, lunch invitations, and other on-boarding and off-boarding processes.
• Contribute to the development and maintenance of HR processes, workflows, and documentation as well as the records required for audit purposes and statutory compliance.
• Work with the Specialist to prepare for and support the annual audit process, providing the reporting, files, and documents needed for the external auditors.
• Provide support in the update, development, administration, and tracking of the annual performance review process.
• Act as a liaison for employees, supporting the use of the performance management module in Dayforce.
• Assist employees and managers with updating job descriptions on an annual basis or when changes take place.
• Partner with the Health and Safety Advisor to refresh and lead health and safety policies, procedures, and initiatives.
• Ensure compliance with the OHS Act and site-specific requirements for unionized and non union locations as needed.
• Promote and maintain a safe work environment through shared accountability and consistent execution.
• Any other projects as required by the organization.

Senior Labour and Employee Relations Advisor

• Reporting to the Tax Manager, the Tax Specialist is responsible for ensuring the Company's continued compliance with tax legislation along with providing strategic tax guidance for the Company's business operations
• Prepare and file federal, state, and local income tax returns and other compliance documents
• Prepare legal entity and consolidated income tax provision
• Prepare multi jurisdiction indirect tax returns E.g. GST/PST/VAT/ USA sales tax
• Prepare foreign affiliate information returns E.g. T106, T1134, T1135
• Assist in gathering data and responding to inquiries during tax audits and examinations
• Provide support for tax accounting and the necessary tax GL reconciliation
• Maintain transfer pricing documentation for intercompany transactions
• Research tax laws, regulations, and legislation to determine impact on company operations
• Participate in tax due diligence relating to merger and acquisition opportunities
• Ensure adherence to SOX requirements, finance processes and controls while emphasizing continuous process improvements
• Support the development of tax strategies to minimize liabilities and ensure compliance

Tax Specialist

• Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
• Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
• Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
• Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
• Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
• Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
• Manage the strategic direction of affiliate marketing across all brands.
• Define how affiliate contributes to customer acquisition and revenue growth.