Senior Integrated Media Content Designer

High Tide Inc.

Senior Integrated Media Content Designer at High Tide Inc. driving visual development and integrated content strategy for cannabis retail initiatives.

Posted 7/3/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Establish and maintain the creative vision for integrated content initiatives across all brands and media channels.
Lead the visual development of campaigns, content series, product launches, promotional initiatives, and brand-building activities.
Translate business objectives into compelling visual concepts, creative platforms, and customer-facing experiences.
Drive creative excellence across all content channels while maintaining consistency and quality.
Provide art direction for photography, videography, motion graphics, social media content, digital advertising, retail marketing materials, creator content, packaging support, and e-commerce assets.
Direct creative execution from concept development through final production.
Collaborate with producers, videographers, editors, designers, photographers, and creators to ensure visual concepts are executed effectively.
Guide content creation teams during pre-production, production, and post-production activities.
Develop and maintain visual identity systems, content frameworks, campaign toolkits, and creative standards.
Ensure consistency across all customer-facing creative assets and communication channels.
Establish scalable design systems that support content production efficiency and brand consistency.
Champion strong visual storytelling and design best practices throughout the organization.
Lead the development of innovative content concepts, campaign ideas, creative executions, and storytelling approaches.
Identify opportunities to leverage emerging content formats, creative technologies, and media platforms.
Encourage experimentation and continuous improvement across content initiatives.
Stay informed of design, content, photography, video, and digital media trends.
Collaborate with internal stakeholders to develop integrated content strategies that support marketing, retail, e-commerce, product development, and branding objectives .
Establish content pillars, campaign frameworks, and audience engagement strategies.
Develop channel-specific and cross-channel content approaches that align with broader business goals.
Lead the development of campaign concepts, content themes, promotional initiatives, and integrated creative platforms.
Create creative briefs and strategic direction for launches, seasonal campaigns, retail activations, and brand initiatives.
Ensure all content initiatives support business objectives and deliver a consistent customer experience.
Drive compelling visual storytelling that strengthens customer engagement, loyalty, and brand affinity.
Ensure content reflects the company's voice, values, positioning, and customer experience objectives .
Identify opportunities to enhance brand storytelling through new creative.
Lead and provide creative direction to content strategists, producers, editors, designers, creators, and external partners.
Foster a collaborative, innovative, and performance-driven team culture.
Support professional development through mentorship, coaching, and creative leadership.
Establish creative processes, standards, and workflows that support efficient execution.
Work closely with Design, Marketing, Retail Operations, E-commerce, Product Development, Procurement, and external partners to align creative initiatives with business objectives .
Participate in integrated planning sessions and campaign development activities.
Act as a key creative stakeholder for brand, campaign, and content initiatives.
Oversee content production from concept development through final delivery.
Participate in pre-production planning including creative briefs, shot planning, storyboards, content requirements, and production direction.
Ensure content is delivered on time, within scope, and to established creative standards.
Support efficient production workflows and content utilization across channels.
Review and approve creative deliverables across all media channels.
Ensure content meets established standards for visual quality, messaging, brand consistency, and customer experience.
Maintain quality standards across internal teams, contractors, creators, and external partners.
Monitor content performance across channels including engagement, reach, audience growth, traffic, conversion, and retention metrics.
Evaluate the effectiveness of creative initiatives and campaign performance.
Collaborate with content strategists to identify opportunities for optimization and improvement.
Utilize data, audience insights, and business results to refine creative strategies and improve effectiveness.
Present content performance insights, recommendations, and strategic updates to senior leadership.
Support annual planning, forecasting, budgeting, and performance review processes.
Support content planning and prioritization across multiple brands and initiatives.
Assist in allocating creative resources to maximize impact and efficiency.
Collaborate with contractors, creators, agencies, photographers, videographers, and other external partners as required .
Review external deliverables to ensure alignment with company standards and creative objectives .
Identify opportunities to improve efficiency, scalability, and creative output through external partnerships.

Requirements

What you’ll need

Bachelor's degree in Graphic Design , Visual Communications, Advertising Design, Digital Design, or a related field, or equivalent professional experience.
5+ years of professional graphic design, creative direction, branding, or integrated design experience.
Proven experience leading integrated creative initiatives across multiple channels and brands.
Strong portfolio demonstrating graphic design, branding, campaign development, content design, art direction, and creative leadership expertise .
Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and related creative tools.
Strong understanding of typography, layout, composition, branding, visual communication, and design systems.
Experience art directing photography, videography, motion graphics, and integrated content campaigns.
Strong understanding of digital content ecosystems, audience engagement, and content performance metrics.
Excellent communication, presentation, organizational, and leadership skills.
Ability to manage multiple priorities and complex projects simultaneously.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget
Home office setup allowance
Global team events

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Graphic DesignArt DirectionCampaign DevelopmentContent DesignVisual CommunicationTypographyLayoutCompositionDesign SystemsIntegrated Design

Soft Skills

CommunicationPresentationOrganizationalLeadership