Social Media Content Strategist

High Tide Inc.

Social Media Content Strategist creating and executing strategies to enhance brand engagement. Focused on audience growth and effective content across all platforms.

Posted 7/3/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Support the development and execution of social media strategies across multiple brands and platforms.
Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention.
Ensure social media initiatives align with broader content, campaign, and business objectives.
Monitor competitor activity, platform developments, and industry trends to identify growth opportunities.
Assist in the development and management of social media content calendars.
Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs.
Support content planning activities by identifying content gaps, opportunities, and priorities.
Ensure content plans align with publishing schedules and campaign objectives.
Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities.
Research emerging trends, creator content, viral formats, and audience interests.
Monitor cultural moments and platform developments that may support brand engagement.
Recommend new content formats and creative approaches that improve performance and audience engagement.
Manage content publishing across social media platforms including Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels as required.
Schedule and publish content according to approved content calendars and campaign plans.
Optimize content for engagement, reach, retention, audience growth, and overall channel performance.
Monitor comments, messages, reviews, tags, mentions, and social media conversations across channels.
Engage with audiences in accordance with brand guidelines and community standards.
Prepare regular social media performance reports and content summaries.

Requirements

What you’ll need

Bachelor's degree in Marketing , Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience.
3+ years of experience in social media, content marketing, digital marketing, community management, or related fields.
Strong understanding of major social media platforms, content trends, audience development, and platform best practices.
Experience managing social media content calendars, publishing schedules, and platform execution.
Strong copywriting, communication, and content planning skills.
Experience utilizing social media analytics and performance data to guide strategic recommendations.
Familiarity with social media scheduling, publishing, listening, and analytics platforms.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent communication and stakeholder management skills.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content PlanningCopywritingDigital MarketingCommunity ManagementSocial Media Management

Soft Skills

Strong CommunicationOrganizational SkillsStakeholder Management