Digital Marketing Manager

High Tide Inc.

Digital Marketing Manager leading email strategy and performance for High Tide's global cannabis brands. Driving revenue and ensuring integration across digital channels with cross-functional collaboration.

Posted 6/5/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the strategic direction of email marketing across all brands, ensuring it remains a consistent and growing revenue-driving channel.
Define campaign approach, lifecycle strategy, and testing priorities based on performance and customer behavior.
Monitor performance across revenue contribution, engagement, and conversion, identifying clear opportunities for improvement.
Provide direction to the Email Marketing Specialist on what to optimize, test, and scale.
Ensure email is fully aligned with broader campaign strategy and integrated with web, paid, affiliate, and social channels.
Drive strategy, direction, and performance across paid media, affiliate, and influencer channels.
Manage the strategic direction of affiliate marketing across all brands.
Define how affiliate contributes to customer acquisition and revenue growth.

Requirements

What you’ll need

6 – 10+ years of experience in digital marketing, performance marketing, or e-commerce.
Strong experience across multiple digital channels (email, web, paid media, affiliate).
In-depth email experience and affiliate management experience are requirements to succeed in this role.
Proven ability to develop strategy, set performance targets, and drive measurable outcomes.
Strong analytical skills and ability to translate data into actionable insights.
Experience managing or guiding cross-functional teams.
Experience working with agencies and external partners.
Strong communication and presentation skills.

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingperformance marketinge-commercedigital marketingaffiliate marketingcampaign strategylifecycle strategydata analysisconversion optimizationcustomer acquisition

Soft Skills

analytical skillscommunication skillspresentation skillsteam managementstrategic thinkingcollaborationleadershipproblem-solvingdirection settingperformance management