Digital Marketing Automation Specialist

LawDepot

Digital Marketing Automation Specialist at LawDepot improving paid search campaigns through automation and analytics. Build tools and optimize operations for enhanced performance and decision-making.

Posted 7/10/2026full-timeEdmonton • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build AI-enabled tools and workflows that help the Performance Marketing department identify opportunities, improve campaign management efficiency, and make faster data-informed decisions.
Create scalable reporting, dashboards, and proactive monitoring alerts that provide clear visibility into campaign performance, profitability, conversion tracking, and key performance indicators.
Develop and optimize ad platform scripts and integrations that automate tasks and streamline operations.
Identify opportunities to improve PPC processes through automation, platform integrations, third-party tools, and workflow enhancements.
Execute technical changes to ad platform implementations.
Monitor data quality and campaign health, investigate variances, and implement solutions to support accurate reporting.
Serve as a primary technical resource for the team by providing internal support.
Train and mentor team members on reporting tools, automation processes, and technical best practices.
Research paid search platforms, AI capabilities, automation tools, and industry developments to identify opportunities.
Maintain clear documentation for scripts, automations, reporting processes, and technical workflows.
Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
Analyze campaign performance, financial data, and key performance indicators to identify trends, uncover opportunities, and recommend actions that improve efficiency, profitability, quality, and return on investment.
Optimize campaign structure, bids, budgets, targeting, ad copy, and other performance levers to maximize profitability.

Requirements

What you’ll need

Post-secondary education in Data Science, Computing Science, Business Technology Management, Management Information Systems, Business, Marketing, Economics, or a related analytical program.
Experience using AI tools, automation, and database software for reporting, data manipulation, and workflow improvements.
Ability to develop automation workflows, reports, dashboards, scripts, and technical integrations.
Advanced Excel skills, including experience working with complex formulas, PivotTables, data visualizations etc.
Experience analyzing large datasets to identify trends, patterns, performance opportunities, and actionable insights.
Ability to communicate technical concepts clearly, synthesize complex analysis, and make actionable recommendations.
Strong organizational skills and meticulous attention to important details.
Sound judgement and strong data-driven decision-making ability.
A collaborative and approachable working style, with the ability to effectively provide technical support to team members by troubleshooting tools, reporting, automation workflows, and data challenges.
Natural curiosity and a strong problem-solving mindset, with a track record of fast learning and adapting to new platforms or methodologies.
Knowledge of PPC / SEM campaign management (Google Ads, Microsoft Advertising) and marketing KPIs.
Experience with ad platform APIs, Google Analytics, Google Tag Manager, or other marketing analytics tools.
Proficiency with Power BI for data visualization and business intelligence.
Experience with attribution modelling, feed management, conversion tracking, data pipelines, or third-party PPC tools.

Benefits

Comp & perks

Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Automation Workflows DevelopmentData ManipulationReporting Dashboards CreationAd Platform APIsAttribution ModellingConversion TrackingData PipelinesComplex FormulasPivotTablesData Visualizations

Soft Skills

Strong Organizational SkillsAttention to DetailData-Driven Decision MakingCollaborative Working StyleProblem-Solving Mindset