Creative Strategist

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Director, Creative Strategy – Organic Social

• Shape and evolve the Degreed brand
• Lead high-impact creative work
• Build and run creative operations
• Champion AI-enabled creative workflows
• Lead, coach, and develop creative talent
• Partner across marketing and the business

Senior Creative Lead

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint.
• Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for.
• Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make.
• Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent.
• Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand.
• Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals.
• Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly.
• Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints.
• Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward.
• Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative.
• Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed.
• Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality.
• Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements.
• Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets.
• Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow.
• Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size.
• Bring a point of view on emerging tools and advocate for the ones that make the team better.
• Support packaging design development for new and existing products.
• Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy.
• Assist with hang tags, care tags, inserts, and other printed materials.
• Maintain organized files, templates, and creative systems that support efficient production.

Creative Lead

• Build and lead Speak's global creative operating system — shared standards, briefs, workflows, taxonomies, and learning loops — co-developed with market teams, not handed down to them
• Partner with Market Leads and local design teams to raise the performance bar across all 5 current markets and future markets, acting as a thought partner and coach rather than a gatekeeper - your success is measured by how much market creative capability grows, not by central output alone
• Own the test-and-learn infrastructure that connects paid, organic, influencer, and landing pages — surface what's working and make sure those learnings flow across channels and markets
• Build and scale a creator and UGC engine that feeds both organic and paid acquisition
• Own global agency relationships and in-house studio capabilities as the function matures, building hybrid production models that keep output high and costs efficient
• Introduce and coach teams on AI creative tools and workflows — building capability across the function, not just speed
• Carry brand integrity across performance creative — translating brand principles into great creative output across markets and high-volume testing environments
• Contribute to concept ideation and measure how creative performs in market

Global Creative Strategy Lead

• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users.
• Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact.
• Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next.
• Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market.
• Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity.
• Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve.
• Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results.

Senior Creative Strategist, Performance Marketing

• Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB).
• Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff.
• Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US.
• Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed.
• Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post.
• Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff.
• Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video.
• Manage shoot budgets and contractor billing.
• Partner with Finance on production spend forecasting.
• Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar.
• Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals.
• Available to travel to locations to run shoots and supervise production.

Head of Creative Production, Paid Social & Native

• Enhances operational efficiency and assesses M&A prospects
• Manages integrations and negotiates partnerships
• Directs growth-focused projects
• Creates economic models
• Leads Strategic Planning analysts and managers
• Conducts performance evaluations to bolster development and accountability
• Turns partnership marketing needs into inspiring creative strategies
• Produces persuasive decks and presents to senior stakeholders
• Collaborates with creative teams

Senior Manager, Creative Strategy

• Work closely with commercial teams and creative leads to develop insight-driven strategies.
• Identify trends and audience behaviours.
• Craft creative opportunities and build deliverables that meet client objectives across social and digital platforms.
• Inspire and support the Creative team throughout production.
• Partner with Client Partners, Business Development, and Client Solutions to ensure exceptional client experience.

• Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs, typically Meta and TikTok, but also YouTube, Amazon, and Display Platforms.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video.
• Data Analysis: Translate client’s marketing strategy and performance data into clear, compelling ad concepts (This includes using metrics like thumb-stop rate, hold rate, and clickthrough rate. You’re super comfortable adapting creatives to impact these metrics.)
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. You’re capable of jumping into shape up a design in Figma or whip up an ad yourself without concern, if need be. This isn’t the role for strategy-only folks.
• Executive Presentation: Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
• Team Building: Assist with establishing processes, systems, and testing frameworks that raise the floor on quality and speed. Continuously refine our Performance Creative service so it scales without losing rigor as volume grows.

Director, Creative Strategy

• Work closely with commercial teams and creative leads to develop insight-driven strategies
• Identify trends and audience behaviours
• Craft creative opportunities
• Build deliverables that meet client objectives across social and digital platforms
• Inspire and support the Creative team throughout production
• Partner with Client Partners, Business Development and Client Solutions to ensure every client receives an exceptional Vidsy experience.

• Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why.
• Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests.
• Production Management & Creative Briefing- You will act as the director and translator between strategy and production.
• Testing Strategy & Iteration – You will design and manage the creative testing roadmap for our paid channels.

Creative Strategist – Performance Marketing

• Develop ideas for marketing campaigns
• Lead the creative execution process
• Facilitate client discovery calls
• Conduct high-level research on clients' competitors
• Design additional marketing collateral
• Effectively present and provide rationale for design decisions

• Define Performance Creative Strategy
• Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok
• Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts
• Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives
• Build and Manage Performance Creative Process
• Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams
• Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas.
• Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity
• Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement
• Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated
• Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement
• Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations.
• Run Analysis, Generate Insights, Drive Improvements
• Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative
• Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly
• Distill insights into executive level updates and recommendations

Ad Creative Strategist

• Drive creative strategy for newly-formed agile POD, focused on driving acquisition across 1:1 and broadscale channels for Humana's carrier-agnostic brokerage brand
• Build strong, cross-functional partnerships with the internal agency team, marketing partners, and external agencies
• Oversee customer-centric campaign strategies and conceptual milestones
• Leverage performance marketing expertise to deliver breakthrough creative that drives results
• Lead by example
• Demonstrate and enable collaboration, constructive critique, and agile workflows
• Understand the business, industry and competition, leveraging knowledge to help generate new ideas to strategically grow business and marketing strategy
• Ensure work is on-strategy and appropriate for the brand and the business
• Consistently collaborate with team members throughout the work process to foster, facilitate and consistently deliver great work that is on strategy, on time, and on budget

Senior Creative Strategist

• Own the creative strategy across organic and paid: hooks, angles, formats, narratives, what we test next
• Write scripts and briefs for short-form video (TikTok, Reels, Shorts) and ad creative
• Ship volume: we want 30-50 ad creative variations per month and consistent organic output. Iteration is the job.
• Work closely with our media buyer to read performance data and feed it back into the next round of creative
• Stay deep in the platforms — trends, formats, what's working for adjacent niches, what the algorithm is rewarding this week

• Lead visual concept development for integrated campaigns spanning TV, OOH, social, digital, CRM, and experiential activations.
• Own the art direction and creative development process from ideation through final execution—ensuring work is innovative, on-brand, and strategically sound.
• Collaborate closely with Copywriters, Creative Directors, and cross-functional teams to develop and present holistic creative concepts.
• Contribute high-level creative thinking and execution across a wide range of campaigns, launches, and brand initiatives.
• Ensure visual consistency and excellence across all creative outputs while helping evolve the brand’s visual identity.
• Present and articulate creative ideas clearly and confidently to stakeholders and partners.
• Stay up to date on creative trends, pop culture, sports, and emerging technologies to inspire fresh, forward-thinking creative.
• Manage multiple complex projects simultaneously while maintaining a high level of craft and attention to detail.
• Contribute to the development of brand guidelines, design systems, and creative best practices.

• Develop performance-driven creative and messaging strategies and frameworks for clients across digital channels (e.g., FB, IG, TikTok, YouTube, Display, etc.).
• Participate in client meetings as Donut’s in-house creative expert for assigned accounts.
• Advise external client teams on media best practices, strategies, and ideas.
• Manage launch pipeline for assigned clients with your media counterpart, including the completion and transfer of deliverables to clients in a timely manner.
• Apply full-funnel thinking to increase click-through rates and conversion rates on ads and landing pages.
• Synthesize consumer target’s mindsets, attitudes, and behaviors to inform strong creative development.
• Partner with media counterparts to review creative performance and formulate strategies based on KPIs and client feedback.
• Effectively brief and project manage assignments to team members within Asana and Slack.
• Quality control exports to ensure creative standards are up to client expectations, brand guidelines, and deadlines.
• Develop processes to ensure cross-functional collaboration and intra-marketing team success.

• Articulate a clear, creative vision that brings the enterprise strategy to life
• Partnering with communications leads and business partners to develop and own creative direction for events, workshops, and communications materials
• Support T&O business with visual storytelling and cohesive, high-impact design aligned with the enterprise strategy
• Provide creative direction and inspiration to designers—whether direct reports, cross-functional partners, or freelancers
• Serve as a trusted creative advisor to leadership and communications partners
• Manage multiple concurrent projects and vendor relationships

Senior Manager, Creative Lead, Enterprise Communications

• Own the day-to-day operation of the Creative Strategy function — driving pitch excellence, elevating team output, and ensuring quality, consistency, and timeliness across deliverables.
• Lead the development of strategic recommendations for major RFPs and priority accounts, defining the POV and narrative direction that wins business.
• Build and evolve scalable frameworks, templates, and systems that reduce rework, accelerate proposal turnaround, and elevate the quality bar.
• Confidently lead client and agency calls; defend and sell ideas to senior brand stakeholders, and represent the FOS voice externally with authority.
• Manage and mentor a team of strategists — assigning work strategically based on strengths and development goals, and elevating their thinking through direct, constructive feedback.
• Make high-stakes decisions in real time during pitches, briefings, and strategy sessions; act as a trusted decision-maker under pressure without requiring guidance from leadership.
• Independently generate original concepts and creative platforms beyond team brainstorms — and push the team's thinking past the obvious.
• Develop new products, placements, and sponsorship opportunities that strengthen FOS's positioning and unlock new revenue paths.
• Shape how Front Office Sports is sold and packaged to brands by influencing go-to-market storytelling, partnership positioning, and the evolution of our creative offering.

• Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection.
• Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels.
• Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Define and execute a holistic creative vision aligned with Athleta’s long-range brand plan and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and results.
• Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Optimize and assess creative effectiveness, maximizing brand and business impact.
• Champion creative consistency across all channels to deliver a cohesive and inspiring brand experience.

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