Creative Strategist

Fella & Delilah Health

Creative Strategist at AIOS tasked with enhancing ad creative for DTC healthcare brands. Increase volume and quality of ad creative while reporting performance metrics.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $35,000 - $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ideating, scripting, and producing high-performing ad creative for DTC e-commerce brands, with a strong focus on performance metrics and compliance. Capable of managing multiple projects while delivering quality content that aligns with brand voice and advertising guidelines.

Highest-signal resume keywords

Performance Creative IdeationAd Copy WritingCreative Performance AnalysisQuality Assurance in AdvertisingMulti-Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

UGC Script WritingStatic and Video Ad ProductionCreative Brief DevelopmentPerformance Data InterpretationTesting Frameworks

Soft Skills

Feedback DeliveryTime ManagementCollaboration

Industry Keywords

DTC E-commerceAdvertising ComplianceCreative StrategyPerformance MetricsSocial Media Advertising

About the role

Key responsibilities & impact

Your mission is to increase the volume, velocity, and quality of high-performing ad creative across our brands: Bolt Pharmacy UK to start with.
Your job is to keep a steady pipeline of fresh, on-brand, compliant angles flowing, ideated, briefed, scripted, produced with creators, QA'd, and handed to the media buyers ready to test.
You'll turn what's working (for competitors, in our own accounts, and across the wider DTC and social landscape) into concrete briefs and scripts, then close the loop with clear performance reporting.
You'll work directly with our Creative Lead, André, who will stay hands-on alongside you.
You'll ramp into the brands: voice, visual language, top performers, testing frameworks, and the compliance constraints of each market.
You'll take on increasing ownership of the creative-strategy operation over time.
Day to day, this means generating angles for statics and video, writing UGC scripts and ad copy, reviewing creator and internal-team content for quality and compliance, steering our external Meta and channel agencies with in-account insight, and running a reporting cadence that makes your work easy to trust.
This is not a strategy-only role. The work today is hands-on craft: you're in the briefs, the scripts, the reviews, and the reports every day.
If you really nail the role, you’ll be considered for future Creative Lead positions.

Requirements

What you’ll need

You've personally ideated, briefed, and shipped performance creative (static and video) for DTC ecom brands, not just managed a queue, and not agency-only oversight. You did the work.
You can write ad copy and UGC scripts that convert, and you understand hook / retention / CTA structure for paid social.
You think in hooks, angles, formats, and testing, and you can read creative performance data (hook rate, hold, CTR, CPA/ROAS signals) and turn it into the next brief. You don't need to be a media buyer, but you speak their language.
You have a genuine point of view and can generate original angles, not just reformat existing ones. You give sharp, specific feedback to designers, editors, and creators to keep the team aligned.
You run a reliable, rapid cadence: briefs out on time, reviews turned around fast, reporting that lands every week. Your work is legible and easy to trust.
You can run several workstreams and/or brands in parallel without dropping balls.
You're comfortable working inside advertising rules and QA'ing creative against them. You can absorb new guidelines fast and operate within them.
You'll work in a high-ownership, async culture and measure yourself in outcomes. The role requires real intensity and reliability.
Not the right fit if: you've only worked in brand / awareness (not performance) creative; you've only ever operated through agencies without doing the hands-on work; you can't write a UGC script or brief yourself; you have no exposure to reading creative performance data; or you can't point to specific ads / angles you personally originated that moved the needle. You’ve worked in B2B only.

Benefits

Comp & perks

comprehensive medical insurance (if appropriate)
free membership with a clinic offering GLP-1s
PTO with a yearly minimum (≥2wks/yr + local national holidays)
our team is fully distributed across the world and functions fully remotely
budget for books, courses, coaching ($600/yr)
budget for gym, health apps ($600/yr)
free biweekly health coaching
Macbook & work-from-home equipment provided as needed
we're still early, so you get to shape our culture.