Senior Creative Strategist, Performance Advertising

Truvani

Senior Creative Strategist leading advertising creative strategy across paid channels for Truvani. Managing a team to develop compelling ads for Meta and YouTube campaigns.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $105,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in advertising creative strategy across platforms like Meta and YouTube, with a strong focus on performance metrics such as CTR, CPA, and ROAS. Proven ability to lead and develop creative teams while executing multiple campaigns in a fast-paced environment.

Highest-signal resume keywords

Advertising Creative StrategyPerformance MarketingTeam LeadershipConsumer PsychologyMeta Ads Manager

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance CreativeGrowth MarketingDirect-Response AdvertisingCreative Brief WritingCampaign Performance Analysis

Soft Skills

Excellent OrganizationMentoringCollaboration

Tools & Technologies

Meta Ads ManagerAds LibraryForeplayMotionNorth Beam

Industry Keywords

HealthWellnessSupplementsCPGConsumer Insights

About the role

Key responsibilities & impact

Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch.
Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint.
Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone.
Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing.
Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill.
Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand.
Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment.

Requirements

What you’ll need

5+ years of experience in performance creative, growth marketing, or advertising creative strategy, with a track record of campaigns that measurably moved CTR, CVR, CPA, or ROAS
Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos.
Meaningful YouTube advertising experience, including multiple formats such as six-second bumpers, YouTube Shorts, creator-led paid video, testimonial ads, and Demand Gen creative
2+ years of experience directly managing people — whether direct reports, an in-house creative team, or a roster of freelance creators and designers — with real examples of how you've developed and directed that team's output.
Deep, applied knowledge of consumer psychology and direct-response advertising principles (think Schwartz, Ogilvy, Halbert) — you can explain why an ad works, not just that it does.
Comfort with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or equivalent) — you don't need to be the analyst, but you read the data yourself.
A portfolio or reel of campaigns you've led or briefed, with performance context you can speak to.
Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the category is required.
Excellent organization and follow-through — you can run multiple campaigns and creative sprints at once without dropping a thread.
Based in the United States and able to work core U.S. business hours; this is a remote role.

Benefits

Comp & perks

Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit