Senior Creative Strategist, Performance Advertising

Truvani

Senior Creative Strategist leading advertising creative strategy for Truvani, a health product company. Managing a team and driving performance across Meta and YouTube advertising channels.

Posted 7/17/2026full-timeRemote • Utah • 🇺🇸 United StatesSenior💰 $105,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in advertising creative strategy across platforms like Meta and YouTube, with a strong focus on consumer psychology and direct-response principles. Proven ability to lead and develop creative teams while managing multiple campaigns in a fast-paced environment.

Highest-signal resume keywords

Performance Creative StrategyMeta Advertising ExperienceYouTube Advertising ExperienceTeam Leadership and DevelopmentConsumer Psychology Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising Creative DevelopmentDirect-Response Advertising PrinciplesScript WritingCreative Brief WritingCampaign Performance Analysis

Soft Skills

Excellent OrganizationFollow-ThroughMentoring

Tools & Technologies

Meta Ads ManagerAds LibraryForeplayMotionNorth Beam

Industry Keywords

Growth MarketingConsumer ResearchCreative TestingCross-Functional CollaborationAd Performance Metrics

About the role

Key responsibilities & impact

Set the strategy. Own advertising creative strategy across Meta and YouTube (with TikTok and Pinterest as we expand), from concept through weekly launch
Lead the team. Lead and develop a small team of in-house creators, video editors, and designers, plus retained freelance talent — briefing, reviewing, and giving direction that raises the bar on every ad sprint
Write what converts. Write hooks, scripts, and creative briefs grounded in consumer psychology and direct-response principles, not trends alone
Do the homework. Research customers, competitors, and category trends (including tracking competitor ads) to identify creative angles worth testing
Test relentlessly. Run a structured, weekly testing cadence — tracking hook rate, CTR, CPA, and ROAS — and use the data to decide what to iterate, scale, or kill
Collaborate cross-functionally. Partner closely with media buying, marketing, and brand teams to keep every asset on-strategy and on-brand
Develop your people. Mentor and grow your team's craft while keeping multiple campaigns moving in a fast-paced, high-expectation environment

Requirements

What you’ll need

5+ years of experience in performance creative, growth marketing, or advertising creative strategy
Deep experience developing advertising creative for Meta, including: short-form stories, reels, statics, videos
Meaningful YouTube advertising experience, including multiple formats such as six-second bumpers, YouTube Shorts, creator-led paid video, testimonial ads, and Demand Gen creative
2+ years of experience directly managing people — whether direct reports, an in-house creative team, or a roster of freelance creators and designers
Deep, applied knowledge of consumer psychology and direct-response advertising principles (think Schwartz, Ogilvy, Halbert)
Comfort with creative performance tools and workflows (e.g., Meta Ads Manager, Ads Library, Foreplay, Motion, North Beam, or equivalent)
A portfolio or reel of campaigns you've led or briefed, with performance context you can speak to
Excellent organization and follow-through

Benefits

Comp & perks

Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit