Senior Creative Strategist, Performance Advertising

Truvani

Senior Creative Strategist leading advertising creative strategy at Truvani. Managing a creative team and developing impactful campaigns across platforms like Meta and YouTube.

Posted 7/17/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSenior💰 $105,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in advertising creative strategy, particularly for Meta and YouTube, while effectively leading and mentoring a team. Proficient in consumer psychology and direct-response advertising principles, with a strong focus on performance-driven campaigns.

Highest-signal resume keywords

Advertising Creative StrategyMeta Advertising ExperienceYouTube Advertising ExperienceTeam ManagementConsumer Psychology Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance CreativeGrowth MarketingCreative Brief WritingScript WritingCampaign Development

Soft Skills

Excellent OrganizationFollow-ThroughMentoring

Tools & Technologies

Creative Performance ToolsTesting Cadence Workflows

Industry Keywords

Direct-Response AdvertisingConsumer ResearchCategory Trends

About the role

Key responsibilities & impact

Set the strategy
Own advertising creative strategy across Meta and YouTube
Lead a small team of in-house creators, video editors, and designers
Write hooks, scripts, and creative briefs
Research customers, competitors, and category trends
Run a structured, weekly testing cadence
Partner closely with media buying, marketing, and brand teams
Mentor and grow your team's craft while keeping multiple campaigns moving

Requirements

What you’ll need

5+ years of experience in performance creative, growth marketing, or advertising creative strategy
Deep experience developing advertising creative for Meta
Meaningful YouTube advertising experience
2+ years of experience directly managing people
Deep, applied knowledge of consumer psychology and direct-response advertising principles
Comfort with creative performance tools and workflows
A portfolio or reel of campaigns you've led or briefed
Excellent organization and follow-through

Benefits

Comp & perks

Health benefits available after 60 days
401(k) benefits with employer matching available after 60 days
Paid time off and paid holidays
Paid family leave
Remote work stipend
Education and professional-development stipend
Monthly Truvani store credit