Creative Lead – Performance Marketing

TGD

Creative Lead driving performance marketing creative strategy and rapid iteration across multiple platforms for Minecraft. Partnering with cross-functional teams to enhance campaign efficiency and audience engagement.

Posted 7/13/2026full-timeRemote • Washington • 🇺🇸 United StatesSenior💰 $115,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing creative strategy, with a strong focus on paid social and digital channels. Proficient in leveraging analytics and performance metrics to drive creative direction and optimize campaign effectiveness.

Highest-signal resume keywords

Performance Marketing Creative StrategyAdobe Creative Cloud ProficiencyVideo Asset Design and IterationFluency in Performance MetricsGaming and Entertainment Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social StrategyDigital Creative StrategyStatic DesignTemplate DevelopmentVideo Editing WorkflowsA/B TestingMultivariate TestingCreative DirectionAnimation or Motion DesignAudience Logic

Soft Skills

Analytical ThinkingCreative JudgmentCollaborationStrategic Direction

Tools & Technologies

Adobe PhotoshopAdobe IllustratorAfter EffectsMMMCAPITagging/Event Signals

Industry Keywords

Creator EconomyGamingEntertainmentPerformance MetricsSocial Media Engagement

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices.
Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests.
Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed.
Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification.
Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

Requirements

What you’ll need

6+ years experience in performance marketing creative, paid social and/or digital creative strategy, growth marketing, or related experience
Proven experience as a personal content creator or hands-on publisher on TikTok, YouTube, Instagram, Twitch, or similar platforms
Proven hands-on experience designing and iterating paid social and video assets, with demonstrated proficiency in static design, template development, resizing/versioning, and lightweight video editing workflows
Proficiency in Adobe Creative Cloud specifically Photoshop and Illustrator; comfortable creating, adapting, resizing, and versioning static assets and templates
Ability to support lightweight video/asset workflows, including concepting, rough cuts, gameplay capture and/or selection, reference development, and creative direction for art or templates
Fluency with performance metrics and learning agendas, including CTR, CVR, CPA, ROAS, LTV signals, audience/placement reads, and test interpretation
Proven ability to partner with media, analytics, localization/regional, creative, and influencer teams in fast-moving campaign environments
Animation or motion design capabilities, such as After Effects or similar tools, to support short-form video and performance asset iteration
Proven understanding of native engagement patterns from direct practice
Familiarity with modern measurement and marketing technology foundations such as MMM, CAPI, tagging/event signals, and attribution constraints
Performance-first creative judgment; analytical and hypothesis-driven
Hybrid maker and leader mindset: able to move quickly from insight to concept to asset, while also setting strategic direction, codifying learnings, and guiding scalable performance creative systems
Platform-native taste; understands what works in social feeds without losing brand quality.
Required: Gaming, entertainment, creator economy, or culturally driven brand experience.

Benefits

Comp & perks

Medical, dental, vision, basic life/AD&D, long-term disability, and employee assistance programs
Additional voluntary benefits like short-term disability plans and health coverage for dependents
401(k) & HSA
Competitive PTO plan
12 paid holidays throughout the calendar year, plus additional floating holidays