Creative Strategist

• Define paid media creative frameworks across Meta, YouTube, TikTok and other priority channels; codify hooks, formats, messaging, pacing, and platform-native best practices.
• Build the learning agenda with media and analytics teams; set hypotheses, variants, audience logic, success metrics, and readout plans for A/B and multivariate tests.
• Translate historical and in-market performance into future creative direction, templates, and standards that improve CTR, CVR, CPA, ROAS, and LTV signals.
• Rapidly concept, storyboard, provide art direction, create and adapt templates, select and/or capture gameplay footage, and support lightweight static and video asset iteration as needed.
• Partner with media, analytics, localization/regional, and influencer/creator teams to connect creative strategy to media plans, measurement, market nuance, and creator amplification.
• Maintain performance marketing creative playbooks, test libraries, and modular asset guidance that scales across global campaigns and growth initiatives.

Creative Lead – Performance Marketing

Business Operations

• Serve as the primary coordinator for day-to-day marketing budget administration across the organization.
• Maintain budget tracking tools, spending reports, forecasts, and documentation to provide visibility into planned, committed, and actual spend across teams, programs, and vendors.
• Monitor budget utilization, track investment allocations, identify discrepancies, and support monthly and quarterly budget reviews.
• Partner with marketing leadership, finance, and business operations teams to ensure financial accuracy, budget compliance, and timely reporting.
• Manage the operational lifecycle of marketing procurement activities, including statements of work, purchase orders, vendor engagements, and invoice processing.
• Maintain oversight of marketing vendors, contractors, and external partners and coordinate contracts, PO creation, invoice reconciliation, renewals and extensions, and payment approvals.
• Support workforce administration activities including maintaining vendor rosters, onboarding and offboarding activities, access requests, equipment provisioning, and ensuring all team members are set up successfully.
• Coordinate travel requests, team logistics, and support scheduling and operational planning for workshops, offsites, leadership meetings, and team gatherings.
• Assist with execution of morale-building activities and team events that foster engagement and connection across a globally distributed organization.
• Maintain complete, accurate, and compliant operational documentation, team resources, process guides, and shared repositories that support efficient execution across the organization.
• Develop and update templates, onboarding materials, operating procedures, and knowledge resources to improve consistency, reduce administrative burden, and enable effective cross-team collaboration.

Business & Operations Coordinator

Project Manager

• Project management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners.
• Project management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns.
• Development of workbacks, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels.
• Draft campaign briefs that clearly articulate strategy, vision, and direction.
• Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction.
• Development of campaign toolkits that provide messaging and creative guidance.
• Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach.
• Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately.
• Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations.
• Provide weekly metrics of success on business and highlight key issues as appropriate.
• Work continuously to improve the overall marketing collateral library.

TGD

Creative Lead – Performance Marketing

Business & Operations Coordinator

Marketing Project Manager – Game Pass