Program Manager

• Support Product Marketing Managers in executing end-to-end GTM plans from early planning through launch and post-launch support for multiple launches or initiatives in parallel.
• Translate GTM strategy into clear timelines, milestones, and workback plans.
• Track launch readiness across messaging, assets, approvals, localization, and channels.
• Coordinate across cross-functional teams including brand, product, creative, social, community, PR, channel and regional marketing, and operations teams.
• Facilitate launch readiness syncs, milestone reviews, and launch checkpoints.
• Ensure alignment of channel plans against GTM priorities and partner with channel owners to confirm readiness and execution.
• Drive clarity on owners, dependencies, and decision points.
• Identify and proactively resolve blockers or execution risks to keep launches on track.
• Coordinate brief submissions, timelines, status updates, and executive summaries.
• Maintain clear, organized, and accessible launch documentation, timelines and source of truth materials for stakeholders.
• Capture launch and post-launch learnings to drive continuous improvement of GTM processes.

Marketing Program Manager – Games

• Program management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners
• Program management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns
• Development of workbacks, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels
• Drafting campaign briefs that clearly articulate strategy, vision, and direction
• Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction
• Development of campaign toolkits that provide messaging and creative guidance
• Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach
• Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately
• Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations
• Provide weekly metrics of success on business and highlight key issues as appropriate
• Work continuously to improve the overall marketing collateral library

TGD

Marketing Program Manager – Games

Marketing Program Manager – Game Pass